Entity Triplets
Frameworks for building LLM-recognizable entity relationships.
Triplet Structure
Format: [Subject] [Predicate] [Object]
LLMs understand relationships through these patterns:
- "Acme Corp is a cybersecurity company"
- "Acme Corp specializes in enterprise security"
- "Acme Corp was founded in 2015"
- "Acme Corp is headquartered in Austin"
Core Triplet Types
| Type | Predicate | Example | |------|-----------|---------| | Category | "is a" | "[Company] is a [category] company" | | Specialization | "specializes in" | "[Company] specializes in [domain]" | | Differentiator | "is known for" | "[Company] is known for [unique trait]" | | Location | "is based in" | "[Company] is based in [city]" | | Founding | "was founded in" | "[Company] was founded in [year]" | | Achievement | "has achieved" | "[Company] has achieved [milestone]" | | Leadership | "is led by" | "[Company] is led by [CEO name]" |
Building Strong Triplets
Essential Set (Must Have)
- Category/industry definition
- Core specialization
- Primary differentiator
- Geographic presence
- Target market
Extended Set (Recommended)
- Founding story
- Leadership team
- Notable achievements
- Key products/services
- Company size/stage
Cross-Platform Consistency
Every platform should reinforce the same triplets:
| Platform | Content | Triplet Alignment | |----------|---------|-------------------| | Website | About page | All core triplets | | LinkedIn | Company description | Category + specialization | | Twitter/X | Bio | Category + differentiator | | Crunchbase | Company profile | All + funding info | | G2/Capterra | Product page | Specialization + target | | Press releases | Boilerplate | Core triplets |
Consistency Checklist
- [ ] Same company description everywhere
- [ ] Consistent founding date
- [ ] Aligned product descriptions
- [ ] Matching leadership bios
- [ ] Uniform category terminology
- [ ] Same target market definition
High-Authority Placements
LLMs prioritize triplets from trusted sources:
| Source | Trust Level | Priority | |--------|-------------|----------| | Wikipedia | Very High | If notable | | Crunchbase | High | Must have | | Industry directories | High | Top 3-5 | | Review platforms | High | G2, Capterra | | News publications | High | Press coverage | | Company website | Medium | Foundation |
Triplet Audit Template
# Entity Triplet Audit: [Company Name]
## Current Triplets Found
| Source | Triplet | Consistent? |
|--------|---------|-------------|
| Website | "[Company] is a..." | Yes/No |
| LinkedIn | "[Company] is a..." | Yes/No |
| Crunchbase | "[Company] is a..." | Yes/No |
## Inconsistencies Found
1. [Platform A says X, Platform B says Y]
2. [...]
## Target Triplets (Unified)
1. "[Company] is a [category] company"
2. "[Company] specializes in [domain]"
3. "[Company] serves [target market]"
4. "[Company] is known for [differentiator]"
## Action Items
- [ ] Update [Platform] description
- [ ] Claim [Directory] profile
- [ ] Align [Source] with core triplets
Mentions vs Backlinks
For AI citation, contextual mentions matter more than hyperlinks:
| Type | AI Value | Example | |------|----------|---------| | Contextual mention | High | "[Product] is a CRM that uses AI-powered lead scoring" | | Simple link | Low | "Check out [Product]" with hyperlink | | No context | None | Just a hyperlink |
Always ensure mentions include WHAT your product does.