Agent-Skills.md

Agent Skills: Market Research Skill

Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.

UncategorizedID: majesticlabs-dev/majestic-marketplace/market-research

Repository

majesticlabs-dev/majestic-marketplace
majesticlabs-devLicense: NOASSERTION
327

Install this agent skill to your local

pnpm dlx add-skill https://github.com/majesticlabs-dev/majestic-marketplace/tree/HEAD/plugins/majestic-marketing/skills/market-research

Skill Files

Browse the full folder contents for market-research.

Download Skill

Loading file tree…

plugins/majestic-marketing/skills/market-research/SKILL.md

Skill Metadata

Name
market-research
Description
Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.

Market Research Skill

A comprehensive market research methodology that leverages web search to gather real market data, analyze competitors, and synthesize actionable insights.

When to Use

  • Researching a new market or industry
  • Analyzing competitors before product launch
  • Understanding target audience demographics and behaviors
  • Identifying market opportunities and gaps
  • Assessing risks before market entry
  • Validating business ideas or product concepts

Research Framework

Phase 1: Market Overview

Gather high-level market intelligence:

Market Size & Growth:

  • [ ] Total addressable market (TAM)
  • [ ] Serviceable addressable market (SAM)
  • [ ] Market growth rate (CAGR)
  • [ ] Key market segments

Industry Trends:

  • [ ] Recent industry developments
  • [ ] Emerging technologies
  • [ ] Regulatory changes
  • [ ] Economic factors

Data Sources:

  • Industry reports (Statista, IBISWorld, Grand View Research)
  • News articles and press releases
  • Government statistics
  • Trade publications

Phase 2: Target Audience Analysis

Profile the ideal customer:

| Factor | Analysis Points | |--------|-----------------| | Demographics | Age, location, income, education, occupation | | Psychographics | Values, interests, lifestyle, attitudes | | Needs | Pain points, desires, unmet needs | | Behaviors | Purchase patterns, channels, decision factors | | Segments | High-potential customer groups |

Research Methods:

  • [ ] Search for industry consumer studies
  • [ ] Analyze social media discussions
  • [ ] Review competitor customer bases
  • [ ] Identify buying triggers and barriers

Phase 3: Competitor Landscape

Map the competitive environment:

Competitor Identification:

  • Direct competitors (same product/market)
  • Indirect competitors (different approach, same need)
  • Potential entrants (adjacent markets)

Analysis Framework: | Competitor | Market Position | Strengths | Weaknesses | Recent Moves | |------------|-----------------|-----------|------------|--------------| | [Name] | [Leader/Challenger/Niche] | [List] | [List] | [News] |

Key Questions:

  • [ ] Who are the market leaders and why?
  • [ ] What are common positioning strategies?
  • [ ] What gaps exist in competitor offerings?
  • [ ] How are competitors differentiating?
  • [ ] What is the pricing landscape?

Phase 4: Market Opportunities

Identify strategic opportunities:

Gap Analysis:

  • Underserved customer segments
  • Unmet needs in current solutions
  • Geographic expansion potential
  • Product/service innovation areas

Opportunity Evaluation: | Opportunity | Market Size | Competition | Feasibility | Priority | |-------------|-------------|-------------|-------------|----------| | [Opp 1] | High/Med/Low | High/Med/Low | High/Med/Low | 1-5 |

Differentiation Strategies:

  • [ ] Price positioning
  • [ ] Feature differentiation
  • [ ] Customer experience
  • [ ] Brand positioning
  • [ ] Distribution channels

Phase 5: Risks & Challenges

Assess potential obstacles:

Risk Categories:

| Category | Risk Factors | Impact | Likelihood | |----------|--------------|--------|------------| | Regulatory | Compliance requirements, licensing | High/Med/Low | High/Med/Low | | Technological | Disruption, obsolescence | High/Med/Low | High/Med/Low | | Market | Saturation, demand changes | High/Med/Low | High/Med/Low | | Competitive | New entrants, price wars | High/Med/Low | High/Med/Low | | Economic | Recession, inflation | High/Med/Low | High/Med/Low |

Mitigation Considerations:

  • [ ] Barriers to entry
  • [ ] Capital requirements
  • [ ] Switching costs for customers
  • [ ] Supplier dependencies
  • [ ] Macroeconomic sensitivity

Output Format

Market Research Report

## Market Research Report

**Topic:** [Product/Industry/Market]
**Target Market:** [If specified]
**Date:** [Research date]

### Executive Summary
[3-5 sentence overview of key findings, major opportunities, and critical risks]

### Market Overview

| Metric | Value | Source |
|--------|-------|--------|
| Market Size | $X billion | [source] |
| Growth Rate | X% CAGR | [source] |
| Key Trend | [trend] | [source] |

**Industry Context:**
[2-3 paragraphs on market dynamics, recent developments, and trajectory]

### Target Audience

**Primary Segment:**
- Demographics: [description]
- Psychographics: [description]
- Key Needs: [list]
- Buying Behavior: [patterns]

**Secondary Segments:**
[Additional segments with potential]

### Competitive Landscape

| Competitor | Position | Strengths | Weaknesses |
|------------|----------|-----------|------------|
| [Leader 1] | Market Leader | [strengths] | [weaknesses] |
| [Challenger 1] | Challenger | [strengths] | [weaknesses] |
| [Niche 1] | Niche Player | [strengths] | [weaknesses] |

**Competitive Insights:**
[Key observations about competitive dynamics]

### Market Opportunities

1. **[Opportunity 1]** - [Description and rationale]
2. **[Opportunity 2]** - [Description and rationale]
3. **[Opportunity 3]** - [Description and rationale]

**Recommended Focus:** [Primary opportunity with justification]

### Risks & Challenges

| Risk | Impact | Likelihood | Mitigation |
|------|--------|------------|------------|
| [Risk 1] | High/Med/Low | High/Med/Low | [approach] |
| [Risk 2] | High/Med/Low | High/Med/Low | [approach] |

### Data Sources
- [Source 1 with URL]
- [Source 2 with URL]
- [Source 3 with URL]

### Recommended Next Steps
- [ ] [Action item 1]
- [ ] [Action item 2]
- [ ] [Action item 3]

Quick Research Option

For faster analysis, focus on these essentials:

  1. Market Size - TAM and growth rate
  2. Top 3 Competitors - Leaders and their positioning
  3. Primary Audience - Who buys and why
  4. Biggest Opportunity - Single best market gap
  5. Key Risk - Most significant challenge

Deliver a 1-page summary with actionable insights.

Research Best Practices

Data Quality:

  • Use multiple sources to verify statistics
  • Prefer recent data (within 2 years)
  • Note data limitations and assumptions
  • Distinguish between estimates and verified figures

Analysis Quality:

  • Focus on actionable insights, not just data
  • Identify patterns across sources
  • Challenge assumptions with evidence
  • Quantify opportunities where possible

Report Quality:

  • Lead with insights, support with data
  • Use tables for easy comparison
  • Include source citations
  • Prioritize recommendations clearly