Marketing Playbook
Conversation Starter
Use AskUserQuestion to diagnose their stage:
"I'll help you navigate the marketing toolkit.
Where are you right now?
- Starting from scratch - No marketing yet, need foundation
- Have a product, need customers - Ready to acquire users
- Have traffic, need conversions - Getting visitors, not converting
- Have customers, need retention - Want repeat business
- Have content, need distribution - Created stuff, need eyeballs
- Need a specific asset - Know what you want (email, landing page, etc.)
Stage-Based Recommendations
Stage 1: Starting from Scratch
1. competitive-positioning → Find your edge
2. value-prop-sharpener → Nail your message
3. brand-voice → Define how you speak
4. marketing-strategy → Build your plan
Why this order:
- Can't market what you can't differentiate
- Value prop drives all messaging
- Voice ensures consistency
- Strategy ties it together
Stage 2: Need Customers (Acquisition)
TRAFFIC GENERATION:
1. bofu-keywords → Find high-intent search terms
2. content-calendar → Plan your content
3. content-writer → Create the content
4. seo-audit → Optimize for search
LEAD CAPTURE:
5. lead-magnet → Create opt-in offer
6. landing-page-builder → Build conversion page
7. email-nurture → Set up follow-up sequence
Alternative: google-ads-strategy for paid acquisition
Stage 3: Need Conversions
DIAGNOSE:
1. customer-discovery → Understand their language
CONVERT:
2. irresistible-offer → Strengthen your offer
3. sales-page → Build high-converting page
4. hook-writer → Create compelling hooks
5. power-words → Strengthen your copy
Stage 4: Need Retention
1. retention-system → Build retention playbook
2. newsletter → Ongoing communication
3. case-study-writer → Showcase success stories
Stage 5: Need Distribution
1. content-atomizer → Repurpose into multiple formats
2. linkedin-content → LinkedIn strategy
3. viral-content → Create shareable content
AI VISIBILITY:
4. llm-optimizer agent → Get cited by AI
5. entity-builder agent → Build brand presence
Stage 6: Need Specific Asset
| Need This | Use This | Command |
|-----------|----------|---------|
| Positioning/Strategy | | |
| Competitive analysis | competitive-positioning | skill competitive-positioning |
| Value proposition | value-prop-sharpener | skill value-prop-sharpener |
| Brand voice guide | brand-voice | skill brand-voice |
| Marketing strategy | marketing-strategy | skill marketing-strategy |
| Market research | market-research | skill market-research |
| Content | | |
| Blog article | content-writer | skill content-writer |
| Content calendar | content-calendar | skill content-calendar |
| Newsletter | newsletter | skill newsletter |
| LinkedIn posts | linkedin-content | skill linkedin-content |
| Viral content | viral-content | skill viral-content |
| Copy | | |
| Landing page | landing-page-builder | skill landing-page-builder |
| Sales page | sales-page | skill sales-page |
| Email sequence | email-nurture | skill email-nurture |
| Slogans | slogan-generator | skill slogan-generator |
| Hooks | hook-writer | skill hook-writer |
| Lead Gen | | |
| Lead magnet | lead-magnet | skill lead-magnet |
| Case study | case-study-writer | skill case-study-writer |
| SEO/AEO | | |
| SEO audit | workflow | /seo-audit |
| AI optimization | llm-optimizer agent | agent llm-optimizer |
| Featured snippets | snippet-hunter agent | agent snippet-hunter |
| Paid | | |
| Google Ads | google-ads-strategy | skill google-ads-strategy |
| Distribution | | |
| Repurpose content | content-atomizer | skill content-atomizer |
| Brand | | |
| Brand names | namer agent | agent namer |
| Retention | | |
| Retention system | retention-system | skill retention-system |
The Full Marketing Stack
┌─────────────────────────────────────────────────────────────┐
│ FOUNDATION │
│ competitive-positioning → value-prop-sharpener → brand-voice│
│ ↓ │
│ marketing-strategy │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ ACQUISITION │
│ │
│ CONTENT PATH │ PAID PATH │
│ ────────────── │ ───────── │
│ bofu-keywords │ google-ads-strategy │
│ content-calendar │ │
│ content-writer │ │
│ seo-audit │ │
│ ↓ │ ↓ │
│ ┌─────────────────────────────────────────┐ │
│ │ LEAD CAPTURE │ │
│ │ lead-magnet → landing-page-builder │ │
│ │ → email-nurture │ │
│ └─────────────────────────────────────────┘ │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ CONVERSION │
│ customer-discovery → irresistible-offer → sales-page │
│ → hook-writer → power-words │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ RETENTION │
│ retention-system → newsletter → case-study-writer │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ AMPLIFICATION │
│ content-atomizer → linkedin-content → viral-content │
│ → llm-optimizer (AI visibility) │
└─────────────────────────────────────────────────────────────┘
Common Workflows
"I need to launch a product"
1. competitive-positioning (differentiation)
2. value-prop-sharpener (messaging)
3. brand-voice (consistency)
4. landing-page-builder (conversion page)
5. email-nurture (follow-up)
6. content-atomizer (promotion)
"I need more traffic"
1. bofu-keywords (find what to write)
2. content-writer (create content)
3. seo-audit (optimize)
4. content-atomizer (distribute)
"I need more leads"
1. lead-magnet (create opt-in)
2. landing-page-builder (capture page)
3. email-nurture (follow-up sequence)
"I need to sell more"
1. customer-discovery (understand language)
2. irresistible-offer (strengthen offer)
3. sales-page (high-converting copy)
4. hook-writer + power-words (polish)
"I need AI to recommend me"
1. llm-optimizer agent (optimize for AI citation)
2. entity-builder agent (build brand entity)
3. schema-architect agent (structured data)
4. /aeo-workflow command (full process)
Quick Commands
| Goal | Command |
|------|---------|
| SEO audit | /majestic-marketing:workflows:seo-audit |
| Content check | /majestic-marketing:workflows:content-check |
| AEO workflow | /majestic-marketing:workflows:aeo-workflow |