Outbound Sequences Skill

Outbound Sequences

Design high-response cold outreach sequences for email, phone, and LinkedIn.

Input Context

Expect structured context from orchestrator:

current_metrics:
  open_rate: percent
  reply_rate: percent
  meeting_rate: percent
diagnosed_problem: subject_lines | copy | targeting | CTA
target_persona:
  title: string
  industry: string
  company_size: string
channels: [email, phone, linkedin]
value_prop: string
social_proof: string
current_best: string  # sample copy
tool: Apollo | Outreach | Lemlist | etc.

Sequence Architecture

Multi-Channel Sequence (7 touches)

Day 1:  Email #1 (Initial) ──→ Day 3: LinkedIn Connect
Day 4:  Email #2 (Value-add) ──→ Day 6: LinkedIn Message
Day 7:  Phone Call ──→ Day 8: Email #3 (Insight)
Day 10: LinkedIn Engage ──→ Day 12: Email #4 (Case Study)
Day 15: Email #5 (Breakup)

RESPONSE BRANCHES:
Positive → Discovery call booking sequence
Objection → Objection handler sequence
"Not Now" → Nurture sequence (30-day follow-up)

Channel Templates

| Channel | Resource | |---------|----------| | Email | references/email-outreach.md | | Cold Calling | references/cold-call-scripts.md | | LinkedIn | references/linkedin-outreach.md |

Response Handling

Positive Response

{{first_name}}, great to hear from you!

I have {{day}} at {{time}} or {{day}} at {{time}} available.

Here's my calendar if easier: {{link}}

Looking forward to it.

{{sender_name}}

Objection Response

{{first_name}}, appreciate the candid response.

Totally understand {{their_objection}}.

Quick question: {{question_uncovering_real_concern}}

Either way, happy to {{lower_commitment_offer}}.

{{sender_name}}

"Not Now" Response

{{first_name}}, completely understand - timing is everything.

When would be a better time to revisit this?

Happy to reach back out in {{timeframe}} if that works.

{{sender_name}}

"Send More Info" Response

{{first_name}}, happy to share more.

Here's {{one_specific_asset}}: {{link}}

Quick question: What specifically prompted the interest?

That'll help me tailor what I send next.

{{sender_name}}

Personalization Framework

| Tier | Time/Prospect | What to Include | |------|---------------|-----------------| | Tier 1 (Basic) | 30 sec | Name, company, industry | | Tier 2 (Researched) | 2-3 min | News, LinkedIn content, job postings | | Tier 3 (Deep) | 10-15 min | Podcast quotes, custom video, mutual connections |

Research Sources

LinkedIn posts and activity
Company news/press releases
Job postings (indicate priorities)
Podcast appearances
Conference presentations
Mutual connections

Timing Optimization

Sequence Spacing

Email to email: 3-4 days
Email to LinkedIn: 1-2 days
LinkedIn to phone: 1 day
After no response: wait 3 days
Breakup email: day 14-15

Output Format

# OUTBOUND SEQUENCE: {{Company Name}}

## Target Persona
{{title}}, {{industry}}, {{company_size}}

## Sequence Architecture
[Visual flow diagram]

## Email Sequence
### Email 1: Initial (Day 1)
**Subject:** [3 options]
**Preview:** [preview text]
**Copy:** [full email]
**Personalization:** [variables used]

### Email 2: Follow-up (Day 4)
...

## LinkedIn Sequence
### Touch 1: Connection (Day 3)
...

## Cold Call Script
[Opening + structure + objection handling]

## Response Playbook
[Templates for each response type]

## A/B Test Variants
[Specific tests for diagnosed problem area]

Anti-Patterns

| Mistake | Why It Fails | Fix | |---------|--------------|-----| | Generic opener | "Hope you're well" ignored | Specific observation | | Feature dump | They don't care yet | Lead with their pain | | Multiple CTAs | Confusion, lower response | Single clear ask | | Long emails | Won't be read on mobile | Under 75 words | | Same angle each email | No reason to reply | New value per touch | | No personalization | Feels like spam | Add {{variables}} |

Agent Skills: Outbound Sequences

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