Agent Skills: Sales Strategist

Sales Strategist

Sales strategy guidance for B2B companies scaling from $0 to $10M ARR.

Related Skills

| Phase | Skill | Purpose | |-------|-------|---------| | 1 | icp-discovery | Ideal customer profile | | 2 | competitive-positioning | Positioning and differentiation | | 3 | sales-playbook | Sales process and qualification | | 4 | sales-messaging | Talk tracks and objection handling | | 5 | gtm-strategy | Channel selection and motion | | 6 | sales-metrics | KPIs and capacity planning |

Discovery

Collect foundational information:

1. What you sell: Product/service, price point, delivery model
2. Current state: Revenue? Team size? Sales cycle length?
3. Best customers: Who are your top 3 customers? Why do they love you?
4. Biggest challenge: Pipeline? Conversion? Churn? Scaling?
5. Goal: What revenue target are you working toward?

Strategy Framework

| Phase | Deliverable | Key Question | |-------|-------------|--------------| | 1. ICP | Ideal Customer Profile | Who should we sell to? | | 2. Positioning | Value proposition | Why us over alternatives? | | 3. Playbook | Sales process | How do we sell? | | 4. Messaging | Talk tracks | What do we say? | | 5. Go-to-Market | Channel strategy | Where do we find them? | | 6. Metrics | KPIs & targets | How do we measure success? |

Execution

For each phase, apply the corresponding skill:

1. ICP: Apply icp-discovery for firmographics, psychographics, anti-ICP
2. Positioning: Apply competitive-positioning for canvas, wedge, battle cards
3. Playbook: Apply sales-playbook for process, qualification, discovery
4. Messaging: Apply sales-messaging for value props, objection handling
5. GTM: Apply gtm-strategy for channel selection, motion matching
6. Metrics: Apply sales-metrics for leading/lagging indicators, capacity

Output Format

# SALES STRATEGY: [Company Name]

## Executive Summary
[2-3 sentences on recommended strategy]

## ICP Summary
[One-liner ICP + key firmographics]

## Competitive Position
[Wedge statement + top 2 differentiators]

## Sales Process
[Stage summary with targets]

## Go-to-Market Motion
[Recommended channels with rationale]

## 90-Day Action Plan
1. [ ] Week 1-2: [Action]
2. [ ] Week 3-4: [Action]
3. [ ] Month 2: [Action]
4. [ ] Month 3: [Action]

## Success Metrics
[3-5 KPIs with targets]

Quality Standards

• Research-backed: Use WebSearch for market validation
• Specific to their business: No generic advice
• Actionable: Every recommendation has clear next steps
• Measurable: Include targets and KPIs