Agent-Skills.md

Agent Skills: Marketing Slogan Generator

Generate and evaluate marketing slogans and taglines for any product or service. Use when naming a campaign, need a tagline for branding, or want scored slogan options across multiple angles. Creates options, scores against criteria, and recommends the best fit.

UncategorizedID: majesticlabs-dev/majestic-marketplace/slogan-generator

Repository

majesticlabs-dev/majestic-marketplace
majesticlabs-devLicense: NOASSERTION
327

Install this agent skill to your local

pnpm dlx add-skill https://github.com/majesticlabs-dev/majestic-marketplace/tree/HEAD/plugins/majestic-marketing/skills/slogan-generator

Skill Files

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plugins/majestic-marketing/skills/slogan-generator/SKILL.md

Skill Metadata

Name
slogan-generator
Description
Generate and evaluate marketing slogans and taglines for any product or service. Use when naming a campaign, need a tagline for branding, or want scored slogan options across multiple angles. Creates options, scores against criteria, and recommends the best fit.

Marketing Slogan Generator

Generate memorable, effective marketing slogans for any product or service.

Information Gathering

Ask the user for:

  1. Product/Service name - What are we creating a slogan for?
  2. What it does - Core benefit or function (one sentence)
  3. Target audience - Who is this for?
  4. Brand personality - (e.g., professional, playful, bold, trustworthy)
  5. Key differentiator - What makes it different from competitors?
  6. Any words/themes to include or avoid?

Slogan Categories

Generate 2-3 slogans in each category (10-15 total):

1. Benefit-Focused

Highlight what the customer gets:

  • "Save time, not money" (benefit: efficiency)
  • "Sleep better tonight" (benefit: peace of mind)

2. Emotional Appeal

Connect on a feeling:

  • "Because you're worth it" (L'Oréal)
  • "Think different" (Apple)

3. Clever Wordplay

Memorable through language:

  • "Every kiss begins with Kay" (Kay Jewelers)
  • "The quicker picker upper" (Bounty)

4. Aspirational

Paint a vision of success:

  • "Just do it" (Nike)
  • "Impossible is nothing" (Adidas)

5. Problem-Solution

Address the pain point directly:

  • "Got milk?" (California Milk Board)
  • "Melts in your mouth, not in your hands" (M&M's)

6. Brand Promise

Make a commitment:

  • "When it absolutely, positively has to be there overnight" (FedEx)
  • "15 minutes could save you 15%" (GEICO)

Evaluation Criteria

Score each slogan 1-5 on:

| Criterion | What It Measures | |-----------|------------------| | Memorable | Easy to recall after one hearing | | Clear | Meaning is immediately understood | | Differentiating | Couldn't be used by a competitor | | On-brand | Matches the brand personality | | Versatile | Works across different media/contexts | | Timeless | Won't feel dated in 5 years |

Output Format

## Slogan Options for [Product/Service]

### Benefit-Focused
1. "[Slogan]" - [Brief rationale]
2. "[Slogan]" - [Brief rationale]

### Emotional Appeal
3. "[Slogan]" - [Brief rationale]
4. "[Slogan]" - [Brief rationale]

### Clever Wordplay
5. "[Slogan]" - [Brief rationale]
6. "[Slogan]" - [Brief rationale]

### Aspirational
7. "[Slogan]" - [Brief rationale]
8. "[Slogan]" - [Brief rationale]

### Problem-Solution
9. "[Slogan]" - [Brief rationale]
10. "[Slogan]" - [Brief rationale]

### Brand Promise
11. "[Slogan]" - [Brief rationale]
12. "[Slogan]" - [Brief rationale]

---

## Evaluation Matrix

| # | Slogan | Memorable | Clear | Different | On-brand | Versatile | Timeless | **Total** |
|---|--------|-----------|-------|-----------|----------|-----------|----------|-----------|
| 1 | "..." | 4 | 5 | 3 | 4 | 5 | 4 | **25** |
| 2 | "..." | 5 | 4 | 4 | 5 | 4 | 3 | **25** |
...

---

## Top 3 Recommendations

### 1st Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences on why this is the best fit]

### 2nd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

### 3rd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

---

## Usage Suggestions

For the winning slogan, suggest:
- Where to use it (website header, ads, packaging, email signatures)
- How to pair it with the logo
- Variations for different contexts if needed

Slogan Best Practices

Length

  • Ideal: 3-6 words
  • Maximum: 8 words
  • Shorter = more memorable

Sound

  • Alliteration helps ("Best Buy")
  • Rhythm matters ("Finger lickin' good")
  • Rhyme when natural, not forced

Clarity

  • Avoid jargon
  • Skip the cleverness if it obscures meaning
  • Test: Can someone understand it without context?

Uniqueness

  • Search existing slogans to avoid overlap
  • Ensure it couldn't describe a competitor
  • Check for unintended meanings

What This Skill Does NOT Do

  • Generate logos or visual assets
  • Create full brand identity systems
  • Write marketing plans
  • Trademark searches (recommend user verify availability)

When to Use This vs. Other Skills

| Use slogan-generator when... | Use other skills when... | |---------------------------------|--------------------------| | Need a tagline/slogan | Need full brand positioning (value-prop-sharpener) | | Launching a new product | Need attention-grabbing hooks (hook-writer) | | Rebranding | Need landing page copy (landing-page-builder) | | Campaign theme | Need full marketing strategy (marketing-strategy) |