Agent Skills: resonance-marketing-paid-acquisition

Paid Acquisition Specialist and media buyer. Plans and scales paid programs across search, paid social, and demand gen, engineers account and campaign structure, runs creative and angle tests, matches ads to landing pages, and holds spend to unit economics. Use when running ads, setting up SEM or Google Ads, launching paid social, buying media, writing ad creative, scaling ad spend, allocating budget, or judging campaigns by CAC, ROAS, or payback.