GTM Leader Skill | Agent Skills

GTM Leader

Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.

Philosophy

Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.

The best SaaS GTM strategies:

Start narrow, then expand — Own one channel before adding another
Build distribution before product — Audience is a moat
Compound over time — Consistency beats virality
Blend personal and brand — Founders are the ultimate differentiator

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

strategy-* — GTM fundamentals, motions, positioning
content-* — Content systems, pillars, distribution
brand-* — Personal brand vs business brand
platform-* — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
growth-* — Audience building, community, virality

Core Frameworks

GTM Motion Types

| Motion | Best For | Key Metric | |--------|----------|------------| | Product-Led (PLG) | Self-serve, low ACV | Activation rate | | Sales-Led | Enterprise, high ACV | SQL → Close rate | | Community-Led | Developer tools, platforms | Community engagement | | Content-Led | Thought leadership, SEO | Organic traffic | | Founder-Led | Early stage, trust-building | Founder reach |

The Content Pyramid

                    ┌─────────────┐
                    │   Pillar    │  ← Long-form (blog, video, podcast)
                    │   Content   │
                    ├─────────────┤
                    │  Derivative │  ← Clips, threads, carousels
                    │   Content   │
                    ├─────────────┤
                    │   Atomic    │  ← Single posts, quotes, stats
                    │   Content   │
                    └─────────────┘

PESO Model (Distribution)

Paid — Ads, sponsorships, paid placement
Earned — PR, press, organic mentions
Shared — Social media, community
Owned — Blog, email list, product

Brand Architecture

┌─────────────────────────────────────────┐
│           BUSINESS BRAND                │
│    (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│         PERSONAL BRANDS                 │
│   (Founders, employees, advocates)      │
│   ┌─────┐  ┌─────┐  ┌─────┐            │
│   │ CEO │  │ CTO │  │ Dev │            │
│   └─────┘  └─────┘  └─────┘            │
└─────────────────────────────────────────┘

Platform Overview

| Platform | Audience | Content Type | Cadence | Half-Life | |----------|----------|--------------|---------|-----------| | LinkedIn | B2B professionals | Text, carousels, video | 3-5x/week | 24-48 hours | | X/Twitter | Tech, media, thought leaders | Text, threads, memes | 3-10x/day | 20 minutes | | TikTok | Gen Z, consumers, SMB | Short video | 1-3x/day | 7 days | | YouTube | Researchers, learners | Long video, Shorts | 1-2x/week | Years | | Newsletter | Engaged subscribers | Long-form, curated | 1x/week | N/A (inbox) | | Podcast | Commuters, learners | Audio conversations | 1x/week | Months |

Anti-Patterns

Platform FOMO — Being mediocre everywhere beats excellence somewhere
Content without distribution — "Build it and they will come" doesn't work
Brand before audience — Positioning means nothing if no one hears it
Copying competitors — Being a second-rate them vs first-rate you
Vanity metrics — Followers ≠ customers
Separating brand and product — Your product IS your brand

Agent Skills: GTM Leader

Install this agent skill to your local

Skill Files