Keyword Cluster Builder Skill

Keyword Cluster Builder

When to Use

Expanding seed keywords to comprehensive lists (50-100+)
Grouping keywords by topic for pillar content strategy
Mapping keywords to funnel stages
Identifying content gaps in keyword coverage

Expansion Techniques

Question Modifiers

What is {keyword}
How to {keyword}
Why {keyword}
When to {keyword}
Where to {keyword}

Comparative Modifiers

{keyword} vs {competitor}
{keyword} alternatives
best {keyword}
{keyword} comparison

Intent Modifiers

{keyword} guide
{keyword} tutorial
{keyword} examples
{keyword} template
buy {keyword}
{keyword} pricing

Audience Modifiers

{keyword} for beginners
{keyword} for {industry}
{keyword} for small business
{keyword} for enterprise

Clustering Algorithm

Extract Seed Topics: Identify main themes from expanded list
Group by Semantic Similarity: Keywords with overlapping meaning
Map Intent: Assign I/C/T/N to each cluster
Identify Pillar: Highest-volume, broadest term = pillar
Map Supporting: Lower-volume terms support pillar

Cluster Structure

PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
|   +-- content marketing plan template
|   +-- content marketing framework
|   +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
|   +-- B2B content marketing examples
|   +-- content marketing case studies
|   +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
    +-- best content marketing tools
    +-- content marketing software
    +-- content marketing platforms

Intent Classification Rules

| Signal | Intent | |--------|--------| | "what is", "how to", "guide" | Informational | | "best", "vs", "review", "compare" | Commercial | | "buy", "price", "discount", brand | Transactional | | Brand name, specific product | Navigational |

Output Format

When generating keyword clusters, use this format:

## Keyword Cluster Report

**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}

### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...

### Cluster 2: {cluster_name}
...

Agent Skills: Keyword Cluster Builder

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