Agent-Skills.md

Agent Skills: Copy Lab Skill

Orchestrate copy exploration. Brief, generate 5 distinct approaches, adversarial review, iterate to 90+ composite, present catalog, user selects, execute.

UncategorizedID: phrazzld/claude-config/copy-lab

Repository

phrazzld/claude-config
phrazzld
31

Install this agent skill to your local

pnpm dlx add-skill https://github.com/phrazzld/claude-config/tree/HEAD/skills/copy-lab

Skill Files

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skills/copy-lab/SKILL.md

Skill Metadata

Name
copy-lab
Description
Orchestrate copy exploration. Brief, generate 5 distinct approaches, adversarial review, iterate to 90+ composite, present catalog, user selects, execute.

Copy Lab Skill

Design-lab pattern, but for copy. No files, no routes. Output inline only.

Phase 1: Brief

Reuse gathering questions from ~/.claude/skills/copywriting/SKILL.md:

  • Page purpose
  • Audience
  • Product/offer
  • Context

Ask only missing info. Keep it tight.

Phase 2: Generate 5 Distinct Approaches

Create five different angles/strategies, not word variants. Each approach must differ on at least two axes:

  • Target persona framing
  • Core promise or mechanism
  • Proof angle
  • Objection strategy
  • Tone/voice
  • Structure/section order

Label A-E with short name.

Phase 3: Review Each With copy-reviewer

Run copy-reviewer agent lenses on each approach. Capture per-lens scores + composite.

Phase 4: Iterate Until All 5 Hit 90+

Revise each approach using review findings. Keep approaches distinct. No convergence. Repeat review until composite >= 90 for all five.

Phase 5: Present Catalog

Inline catalog format:

  • Approach name + 1-line strategy
  • Final copy
  • Scores (6 lenses + composite)
  • Rationale: why it works, what risk it avoids

No file writes. No routes.

Phase 6: User Selects, Execute

Ask user to pick A-E or mix. If mix, synthesize one final draft and re-run review. Deliver final copy only after composite >= 90.