Agent-Skills.md

Agent Skills: Conversion Rate Optimization

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UncategorizedID: phrazzld/claude-config/cro

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phrazzld/claude-config
phrazzld
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skills/cro/SKILL.md

Skill Metadata

Name
cro
Description
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Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

| Context | Reference | Triggers | |---------|-----------|----------| | Marketing pages, landing pages, pricing | references/page-patterns.md | "page not converting", "improve landing page" | | Forms (non-signup) | references/form-patterns.md | "form friction", "contact form", "lead capture" | | Signup/registration | references/signup-patterns.md | "signup dropoff", "registration friction" | | Post-signup onboarding | references/onboarding-patterns.md | "activation rate", "first-run experience" | | Paywalls, upgrade screens | references/paywall-patterns.md | "convert free to paid", "upgrade modal" | | Popups, modals, banners | references/popup-patterns.md | "exit intent", "email popup" |

Workflow

  1. Identify stage: Which part of the funnel?
  2. Load patterns: Read relevant reference file
  3. Assess current state: What exists today?
  4. Apply framework: Use patterns for analysis
  5. Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

  • Touch targets 44px+
  • Appropriate keyboard types
  • Single-column layouts
  • Sticky CTAs

Trust Signals

  • Social proof near conversion points
  • Privacy assurances
  • Security badges where relevant
  • Clear expectations

Friction Reduction

  • Minimize required fields
  • Smart defaults
  • Progressive disclosure
  • Clear error handling

Measurement

For any CRO work, ensure tracking:

  • Funnel step completion rates
  • Drop-off points
  • Field-level analytics for forms
  • Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See: ui-skills/references/expert-panel-review.md

  1. Have 10 advertorial experts score the optimizations 0-100
  2. Each provides specific improvement feedback
  3. If average < 90: Iterate on recommendations
  4. Only return when 90+ average achieved

Key reviewers for CRO:

  • Laja - Conversion optimization
  • Wiebe - CTA and form copy
  • Wroblewski - Mobile and form UX
  • Cialdini - Persuasion psychology

Related Skills

  • ab-test-setup - For testing changes
  • analytics-tracking - For measuring impact
  • copywriting - For copy rewrites