Agent-Skills.md

Agent Skills: GitHub Marketing

When the user wants to use open source as a distribution strategy, grow on GitHub, convert README traffic, design open-core, or build community-led funnels (stars, deploys, sponsors, plugins).

UncategorizedID: phrazzld/claude-config/github-marketing

Repository

phrazzld/claude-config
phrazzld
31

Install this agent skill to your local

pnpm dlx add-skill https://github.com/phrazzld/claude-config/tree/HEAD/skills/github-marketing

Skill Files

Browse the full folder contents for github-marketing.

Download Skill

Loading file tree…

skills/github-marketing/SKILL.md

Skill Metadata

Name
github-marketing
Description
When the user wants to use open source as a distribution strategy, grow on GitHub, convert README traffic, design open-core, or build community-led funnels (stars, deploys, sponsors, plugins).

GitHub Marketing

Purpose

Turn GitHub attention into real users, community, and revenue without eroding trust.

When to Use

  • Open source as a distribution strategy or open-core planning
  • Grow GitHub traction (stars, installs, contributors, sponsors)
  • Convert README traffic into deploys or signups
  • Design community-led funnels or plugin ecosystems

Core Principles

1. Open Core Clarity

Make the boundary obvious:

  • What is free forever
  • What is paid and why
  • No surprise lockouts

2. 10-Second Time-to-Value

If it takes >10s to see value, you lose. Reduce steps, give defaults, add deploy buttons.

3. Trust Before CTA

Open source is credibility marketing. Earn trust before asking for upgrade.

4. Loops, Not One-Offs

Stars → users → contributors → referrals. Build loops, not launches.

5. Community as Product Surface

Docs, examples, templates, and plugins are product. Treat them as such.

Workflow Summary

  1. Run discovery using initial assessment + questions. See references/assessment.md and references/questions.md.
  2. Pick distribution playbooks. See references/playbooks.md.
  3. Choose metrics to track. See references/metrics.md.
  4. Produce artifacts in the required format. See references/output-format.md.

Related Skills

  • programmatic-seo: If you need scalable GitHub Pages content
  • copywriting: For README and launch copy