Agent-Skills.md

Agent Skills: /growth-at-scale

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UncategorizedID: phrazzld/claude-config/growth-at-scale

Repository

phrazzld/claude-config
phrazzld
31

Install this agent skill to your local

pnpm dlx add-skill https://github.com/phrazzld/claude-config/tree/HEAD/skills/growth-at-scale

Skill Files

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skills/growth-at-scale/SKILL.md

Skill Metadata

Name
growth-at-scale
Description
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/growth-at-scale

Scale what's working. Only use after finding traction.

Prerequisites

Before using this skill:

  1. /dashboard shows consistent traffic growth (3+ weeks)
  2. You know what's driving traffic (source analysis done)
  3. Conversion is happening (users signing up/paying)
  4. You're ready to invest time in growth infrastructure

If these aren't true, go back to experimentation with /announce, /post, /seo-baseline.

What This Does

Activates the full growth stack:

  1. Unified social posting - Multi-platform automation
  2. Paid ads - Google, Meta, Twitter campaigns
  3. Newsletter - Capture and nurture leads
  4. Referral program - User-driven growth
  5. Advanced analytics - Funnels, cohorts, attribution

Full Stack Overview

Layer 1: MCP Servers (API Automation)

Add to ~/.claude/settings.json:

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-google-ads"]
    },
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-meta-ads"]
    },
    "social-media": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-social-media"]
    },
    "hubspot": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-hubspot"]
    }
  }
}

Layer 2: Unified Social API

Recommendation: Late (getlate.dev)

  • Single API to 13+ platforms
  • Developer-friendly
  • Free tier generous

Alternative: Buffer API

Layer 3: Newsletter

Recommendation: Buttondown

  • API-first
  • Simple
  • Great for developers

Alternative: ConvertKit/Kit

Layer 4: Referral Program

Recommendation: Dub Partners

  • Also handles link tracking
  • Modern API
  • Good free tier

Alternative: GrowSurf, Rewardful

Layer 5: Advanced Analytics

Stack:

  • PostHog - Product analytics, funnels, traffic (via pageviews)
  • Stripe - Revenue
  • Sentry - Errors

NOT in our stack: Vercel Analytics (no API/CLI/MCP - unusable)

Skills to Build (When Needed)

/social - Unified Posting

/social post "content" --platforms twitter,linkedin,threads
/social schedule "content" --at "2pm tomorrow"
/social analytics --last 7d

/ads - Campaign Management

/ads status                    # All campaigns
/ads create google --budget 50 # New campaign
/ads pause meta campaign-123   # Pause campaign
/ads report --last 30d         # Performance report

/newsletter - Email Campaigns

/newsletter draft "subject"    # Create draft
/newsletter send draft-123     # Send to subscribers
/newsletter stats              # Open/click rates

/referral - Referral Program

/referral setup               # Configure program
/referral stats               # Referral metrics
/referral payout              # Process payouts

/double-down - Orchestrator

/double-down product-name

# Triggers full workflow:
# 1. Analyze traffic sources
# 2. Identify top converting channels
# 3. Suggest content to amplify
# 4. Set up newsletter capture
# 5. Consider ads for winning channels
# 6. Set up referral program

Research: What's Available

Ad Platform APIs

| Platform | API | MCP Server | Browser Fallback | |----------|-----|------------|------------------| | Google Ads | REST | Exists | Yes | | Meta Ads | Marketing API | Exists | Yes | | Twitter/X Ads | v2 API | Partial | Yes | | LinkedIn Ads | REST | No | Yes | | Reddit Ads | REST | No | Yes | | TikTok Ads | REST | No | Yes |

Social Media APIs

| Platform | API | Notes | |----------|-----|-------| | Twitter/X | v2 API | Rate limited | | LinkedIn | Marketing API | Requires approval | | Instagram | Graph API | Via Meta | | YouTube | Data API | For channel management | | Threads | Via Instagram | Limited |

Unified Social APIs

| Service | Platforms | Free Tier | |---------|-----------|-----------| | Late | 13+ | Generous | | Buffer | 6+ | Limited | | Hootsuite | 8+ | No |

Newsletter APIs

| Service | API Quality | Developer Experience | |---------|-------------|---------------------| | Buttondown | Excellent | Best | | ConvertKit | Good | Good | | Mailchimp | Good | Complex | | Substack | None | Manual only |

Referral/Affiliate APIs

| Service | Type | Notes | |---------|------|-------| | GrowSurf | Referral | Good API | | Dub Partners | Referral + Links | Modern | | Rewardful | Affiliate | Stripe integration | | Trackdesk | Affiliate | Full featured |

Browser Automation Workflows

For platforms without APIs:

// Substack posting
mcp__claude-in-chrome__navigate to substack
mcp__claude-in-chrome__find "new post button"
mcp__claude-in-chrome__form_input with content
mcp__claude-in-chrome__computer click publish

// Product Hunt launch
mcp__claude-in-chrome__navigate to producthunt/posts/new
// Fill in form fields
// Schedule launch

When to Activate

Only activate growth-at-scale components when:

| Signal | Threshold | Action | |--------|-----------|--------| | Traffic growth | >50% WoW for 3 weeks | Consider ads | | Conversion happening | >1% signup rate | Add newsletter capture | | Users asking to share | Any | Add referral program | | Organic social working | Engagement >5% | Automate posting |

Anti-Patterns

Don't:

  • Set up newsletter before you have traffic
  • Run ads without knowing what converts
  • Automate posting before establishing voice
  • Add referral program without users

Do:

  • Build on what's already working
  • One channel at a time
  • Measure everything
  • Cut what doesn't work fast

Related Skills

  • /dashboard - See traction first
  • /announce - Manual launch posts
  • /post - Manual social posts
  • /brand-builder - Establish voice before automating