/marketing-status Skill

/marketing-status

Marketing metrics dashboard. Shows what's working.

Philosophy

If you can't measure it, you can't iterate. Three metrics that matter:

Traffic source - where people came from
Activation - did they do the core thing once?
Conversion - paid or email signup

Output Format

Show a dashboard like:

MARKETING STATUS
================

Traffic (last 7 days)
├─ Direct: XXX
├─ Twitter: XXX
├─ Reddit: XXX
├─ HN: XXX
└─ Other: XXX

Activation
├─ Signups: XXX
├─ Activated: XXX (XX%)
└─ Core action: XXX

Revenue (Stripe)
├─ MRR: $XXX
├─ New this week: $XXX
└─ Churn: $XXX

Data Sources

PostHog MCP (if configured)

Traffic by source
Signup events
Activation events (custom)
Core action events (custom)

Stripe MCP (if configured)

MRR calculation
New revenue
Churn

Postiz MCP (if configured)

Post performance
Engagement metrics
Scheduled posts

CLI Script Examples

PostHog via MCP (Preferred)

When PostHog MCP is configured, Claude can query directly:

"What are my top traffic sources this week?"
"Show signup conversion rate by source"
"Which features have the highest engagement?"

PostHog via CLI

# Get pageviews for last 7 days
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/insights/trend/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" \
  -d '{"events": [{"id": "$pageview"}], "date_from": "-7d"}' | jq '.result[0].data | add'

# Get signups by referrer
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/insights/trend/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" \
  -d '{"events": [{"id": "signup"}], "breakdown": "$referrer", "date_from": "-7d"}' | jq

# Get feature flag evaluations
curl -s "https://app.posthog.com/api/projects/${POSTHOG_PROJECT_ID}/feature_flags/" \
  -H "Authorization: Bearer $POSTHOG_API_KEY" | jq '.[].key'

Stripe via CLI

# MRR calculation (active subscriptions)
stripe subscriptions list --status=active --limit=100 | jq '[.data[].plan.amount] | add / 100'

# New revenue this week
stripe balance_transactions list --created[gte]=$(date -v-7d +%s) --limit=100 | jq '[.data[].amount] | add / 100'

# Churn (canceled subscriptions)
stripe subscriptions list --status=canceled --created[gte]=$(date -v-7d +%s) | jq '[.data[].plan.amount] | add / 100'

Fallback (No MCPs)

If MCPs not configured, show:

Instructions for setting up PostHog
Links to dashboards (PostHog, Stripe, etc.)
Recommend running /check-observability

Process

Check which MCPs are available
Pull metrics from available sources
Format into dashboard view
Highlight anomalies or opportunities
Suggest next actions based on data

MCP Configuration

Add to your Claude config for full MCP integration:

{
  "mcpServers": {
    "posthog": {
      "command": "npx",
      "args": ["-y", "@posthog/mcp-server"],
      "env": {
        "POSTHOG_API_KEY": "your-api-key",
        "POSTHOG_PROJECT_ID": "your-project-id"
      }
    },
    "stripe": {
      "command": "npx",
      "args": ["-y", "@stripe/mcp", "--tools=all"],
      "env": {
        "STRIPE_SECRET_KEY": "your-stripe-key"
      }
    }
  }
}

Related Skills

/check-observability - Audit analytics setup
/growth-sprint - Weekly marketing ritual
/check-stripe - Stripe integration audit

Agent Skills: /marketing-status

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