/post
Generate on-brand social content. Fast.
Usage
# Generate posts for a specific update
/post volume "just shipped interval timer feature"
# Generate content ideas from git history
/post --ideas volume
# Generate a thread
/post volume "launched v2.0" --thread
# Generate without brand profile (generic)
/post "excited to announce our new feature"
What This Does
- Loads
brand-profile.yamlif available - Applies brand voice, tone, and topics
- Generates 3-5 post variants
- Includes relevant hashtags
- Outputs ready-to-copy content
Process
If Brand Profile Exists
Read brand-profile.yaml from:
- Current directory
- Or
~/.claude/skills/brand-builder/profiles/[product].yaml
Apply:
- Voice: Match tone (casual, professional, playful, technical)
- Personality: Incorporate personality traits
- Avoid: Skip anything in the "avoid" list
- Hashtags: Include primary + product hashtags
- Topics: Ensure content fits established topics
Post Generation
For a product update like "shipped interval timer":
Variant 1: Feature-focused
New in Volume: Interval timers for rest periods.
No more watching the clock between sets. Set your rest time, get notified when you're ready.
#fitness #strengthtraining #volumeapp
Variant 2: Problem-solution
"How long was I resting again?"
Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.
#gymlife #strengthtraining
Variant 3: Casual/Building in public
Just shipped rest timers to Volume.
Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.
What's a small feature that made a big difference for you?
#buildinpublic #indiedev
Variant 4: Direct/Short
Rest timers are live in Volume.
Track your lifts. Time your rest. See your gains.
volume.app
Ideas Generation (--ideas)
When user runs /post --ideas volume:
- Read recent git history:
git log --oneline --since="2 weeks ago" | head -20
-
Identify postable updates:
- New features
- Bug fixes (if significant)
- Milestones
-
Pull from brand profile topics:
- Domain content ideas
- Evergreen topics
-
Output ideas list:
POST IDEAS FOR VOLUME (Week of Jan 20)
From Git History:
1. "Shipped interval timer feature" - Feature announcement
2. "Fixed chart rendering on mobile" - Could mention improved mobile experience
3. "Added 50 new exercises" - Library expansion
From Brand Topics:
4. Strength training tip: Progressive overload basics
5. Gym culture: Rest periods and why they matter
6. Motivation: Celebrating small PR wins
7. Behind the scenes: Why we built the timer feature
Recommended mix: 2 product updates + 3 valuable content this week
Output Format
───────────────────────────────────────────────────
POST OPTIONS FOR: Volume - Interval Timer Launch
───────────────────────────────────────────────────
OPTION 1 (Feature-focused):
New in Volume: Interval timers for rest periods.
No more watching the clock between sets. Set your rest time, get notified when you're ready.
#fitness #strengthtraining #volumeapp
───────────────────────────────────────────────────
OPTION 2 (Problem-solution):
"How long was I resting again?"
Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.
#gymlife #strengthtraining
───────────────────────────────────────────────────
OPTION 3 (Building in public):
Just shipped rest timers to Volume.
Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.
What's a small feature that made a big difference for you?
#buildinpublic #indiedev
───────────────────────────────────────────────────
OPTION 4 (Short & direct):
Rest timers are live in Volume.
Track your lifts. Time your rest. See your gains.
volume.app
───────────────────────────────────────────────────
Account: @MistyStepLLC (from brand profile)
Character counts: 1) 167 2) 148 3) 201 4) 75
Thread Generation (--thread)
For larger announcements, generate a thread:
/post volume "launched v2.0 with charts, timer, and exercise library" --thread
Output:
THREAD: Volume 2.0 Launch (5 tweets)
1/5
Volume 2.0 is here.
6 months of work. Completely rebuilt from scratch.
Here's what's new:
🧵
2/5
📊 Progress Charts
Finally see your gains over time.
Track any exercise. See your 1RM progression. Know when to add weight.
3/5
⏱️ Rest Timers
Set your rest period between sets. Get notified when you're ready.
No more watching the clock. Just lift.
4/5
📚 Exercise Library
50+ exercises with proper form guides.
Don't know how to do a Romanian deadlift? We've got you.
5/5
Try it free at volume.app
Built for lifters who want to track progress without the complexity.
#fitness #strengthtraining #volumeapp
Content Mix Guidance
From brand profile, respect the mix ratio:
- ~30% product updates
- ~70% valuable content
When running --ideas, suggest accordingly:
- If last 3 posts were product updates → suggest valuable content
- If no product posts recently → suggest a feature highlight
Without Brand Profile
If no profile exists, generate generic posts:
- Use neutral professional tone
- Skip product-specific hashtags
- Note: "Run /brand-builder to create on-brand content"
Related Skills
/brand-builder- Create the brand profile first/announce- Full launch announcement (more elaborate)/social-content- Existing skill for content strategy/copywriting- Existing skill for marketing copy