Agent Skills: Marketing Specialist

Marketing Specialist

提供内容营销、增长策略、社交媒体管理和应用商店优化能力。当需要创建营销内容、制定增长策略或管理社交媒体时使用。

Skill Index

以下索引由 node scripts/update-skill-index.js 自动生成，用于让 Claude 在顶层专家触发后继续路由到最相关的子技能。

Claude 使用说明

1. 先将用户当前任务与每个子技能的 触发语义 进行语义匹配，不要只看目录名。
2. 一旦找到最相关的子技能，立即打开其 入口文件 指向的 SKILL.md，把它作为下一层入口。
3. 进入子技能后，再根据该子技能自己的说明按需加载同目录下的 references/、scripts/、assets/，不要在顶层专家中预先展开大段细节。
4. 如果多个子技能都相关，先加载最贴近主目标的那个，再按需补充其他子技能，避免一次性加载过多上下文。
5. 下方 入口文件 路径相对于项目根目录，可直接用于 Read 操作。

子技能索引

app-store-optimizer (1)

• app-store-optimizer
  • 触发语义: Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability
  • 入口文件: .claude/skills/marketing-specialist/references/domains/app-store-optimizer/SKILL.md

auditor (1)

• paid-media-auditor
  • 触发语义: Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/auditor/SKILL.md

baidu-seo-specialist (1)

• baidu-seo-specialist
  • 触发语义: Expert Baidu search optimization specialist focused on Chinese search engine ranking, Baidu ecosystem integration, ICP compliance, Chinese keyword research, and mobile-first indexing for the China market.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/baidu-seo-specialist/SKILL.md

bilibili-content-strategist (1)

• bilibili-content-strategist
  • 触发语义: Expert Bilibili marketing specialist focused on UP主 growth, danmaku culture mastery, B站 algorithm optimization, community building, and branded content strategy for China's leading video community platform.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/bilibili-content-strategist/SKILL.md

book-co-author (1)

• book-co-author
  • 触发语义: Strategic thought-leadership book collaborator for founders, experts, and operators turning voice notes, fragments, and positioning into structured first-person chapters.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/book-co-author/SKILL.md

carousel-growth-engine (1)

• carousel-growth-engine
  • 触发语义: Autonomous TikTok and Instagram carousel generation specialist. Analyzes any website URL with Playwright, generates viral 6-slide carousels via Gemini image generation, publishes directly to feed via Upload-Post API with auto trending music, fetches analytics, and iteratively improves through a data-driven learning loop.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/carousel-growth-engine/SKILL.md

china-ecommerce-operator (1)

• china-e-commerce-operator
  • 触发语义: Expert China e-commerce operations specialist covering Taobao, Tmall, Pinduoduo, and JD ecosystems with deep expertise in product listing optimization, live commerce, store operations, 618/Double 11 campaigns, and cross-platform strategy.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/china-ecommerce-operator/SKILL.md

competitive-intelligence (1)

• competitive-ads-extractor
  • 触发语义: 从广告库（Facebook、LinkedIn 等）中提取和分析竞争对手的广告，以了解哪些消息、问题和创意方法有效。帮助激发和改进您自己的广告活动。
  • 入口文件: .claude/skills/marketing-specialist/references/domains/competitive-intelligence/SKILL.md

content-creator (1)

• content-creator
  • 触发语义: Expert content strategist and creator for multi-platform campaigns. Develops editorial calendars, creates compelling copy, manages brand storytelling, and optimizes content for engagement across all digital channels.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/content-creator/SKILL.md

creative-strategist (1)

• ad-creative-strategist
  • 触发语义: Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/creative-strategist/SKILL.md

cross-border-ecommerce (1)

• cross-border-e-commerce-specialist
  • 触发语义: Full-funnel cross-border e-commerce strategist covering Amazon, Shopee, Lazada, AliExpress, Temu, and TikTok Shop operations, international logistics and overseas warehousing, compliance and taxation, multilingual listing optimization, brand globalization, and DTC independent site development.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/cross-border-ecommerce/SKILL.md

cultural-intelligence-strategist (1)

• cultural-intelligence-strategist
  • 触发语义: CQ specialist that detects invisible exclusion, researches global context, and ensures software resonates authentically across intersectional identities.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/cultural-intelligence-strategist/SKILL.md

developer-advocate (1)

• developer-advocate
  • 触发语义: Expert developer advocate specializing in building developer communities, creating compelling technical content, optimizing developer experience (DX), and driving platform adoption through authentic engineering engagement. Bridges product and engineering teams with external developers.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/developer-advocate/SKILL.md

domain-branding (1)

• domain-name-brainstormer
  • 触发语义: 为您的项目生成创意域名想法，并检查多个顶级域名（.com、.io、.dev、.ai 等）的可用性。节省数小时的头脑风暴和手动检查时间。
  • 入口文件: .claude/skills/marketing-specialist/references/domains/domain-branding/SKILL.md

douyin-strategist (1)

• douyin-strategist
  • 触发语义: Short-video marketing expert specializing in the Douyin platform, with deep expertise in recommendation algorithm mechanics, viral video planning, livestream commerce workflows, and full-funnel brand growth through content matrix strategies.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/douyin-strategist/SKILL.md

growth-hacker (1)

• growth-hacker
  • 触发语义: Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/growth-hacker/SKILL.md

healthcare-marketing-compliance (1)

• healthcare-marketing-compliance-specialist
  • 触发语义: Expert in healthcare marketing compliance in China, proficient in the Advertising Law, Medical Advertisement Management Measures, Drug Administration Law, and related regulations — covering pharmaceuticals, medical devices, medical aesthetics, health supplements, and internet healthcare across content review, risk control, platform rule interpretation, and patient privacy protection, helping enterprises conduct effective health marketing within legal boundaries.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/healthcare-marketing-compliance/SKILL.md

instagram-curator (1)

• instagram-curator
  • 触发语义: Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/instagram-curator/SKILL.md

kuaishou-strategist (1)

• kuaishou-strategist
  • 触发语义: Expert Kuaishou marketing strategist specializing in short-video content for China's lower-tier city markets, live commerce operations, community trust building, and grassroots audience growth on 快手.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/kuaishou-strategist/SKILL.md

lead-research (1)

• lead-research-assistant
  • 触发语义: 通过分析您的业务、搜索目标公司并提供可行的联系策略，为您的产品或服务识别高质量潜在客户。非常适合销售、业务开发和营销专业人士。
  • 入口文件: .claude/skills/marketing-specialist/references/domains/lead-research/SKILL.md

linkedin-content-creator (1)

• linkedin-content-creator
  • 触发语义: Expert LinkedIn content strategist focused on thought leadership, personal brand building, and high-engagement professional content. Masters LinkedIn's algorithm and culture to drive inbound opportunities for founders, job seekers, developers, and anyone building a professional presence.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/linkedin-content-creator/SKILL.md

livestream-commerce-coach (1)

• livestream-commerce-coach
  • 触发语义: Veteran livestream e-commerce coach specializing in host training and live room operations across Douyin, Kuaishou, Taobao Live, and Channels, covering script design, product sequencing, paid-vs-organic traffic balancing, conversion closing techniques, and real-time data-driven optimization.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/livestream-commerce-coach/SKILL.md

paid-social-strategist (1)

• paid-social-strategist
  • 触发语义: Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/paid-social-strategist/SKILL.md

podcast-strategist (1)

• podcast-strategist
  • 触发语义: Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/podcast-strategist/SKILL.md

ppc-strategist (1)

• ppc-campaign-strategist
  • 触发语义: Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/ppc-strategist/SKILL.md

private-domain-operator (1)

• private-domain-operator
  • 触发语义: Expert in building enterprise WeChat (WeCom) private domain ecosystems, with deep expertise in SCRM systems, segmented community operations, Mini Program commerce integration, user lifecycle management, and full-funnel conversion optimization.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/private-domain-operator/SKILL.md

programmatic-buyer (1)

• programmatic-display-buyer
  • 触发语义: Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/programmatic-buyer/SKILL.md

reddit-community-builder (1)

• reddit-community-builder
  • 触发语义: Expert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/reddit-community-builder/SKILL.md

search-query-analyst (1)

• search-query-analyst
  • 触发语义: Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/search-query-analyst/SKILL.md

seo-specialist (1)

• seo-specialist
  • 触发语义: Expert search engine optimization strategist specializing in technical SEO, content optimization, link authority building, and organic search growth. Drives sustainable traffic through data-driven search strategies.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/seo-specialist/SKILL.md

short-video-editing-coach (1)

• short-video-editing-coach
  • 触发语义: Hands-on short-video editing coach covering the full post-production pipeline, with mastery of CapCut Pro, Premiere Pro, DaVinci Resolve, and Final Cut Pro across composition and camera language, color grading, audio engineering, motion graphics and VFX, subtitle design, multi-platform export optimization, editing workflow efficiency, and AI-assisted editing.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/short-video-editing-coach/SKILL.md

social-media-strategist (1)

• social-media-strategist
  • 触发语义: Expert social media strategist for LinkedIn, Twitter, and professional platforms. Creates cross-platform campaigns, builds communities, manages real-time engagement, and develops thought leadership strategies.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/social-media-strategist/SKILL.md

tiktok-strategist (1)

• tiktok-strategist
  • 触发语义: Expert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/tiktok-strategist/SKILL.md

tracking-specialist (1)

• tracking-measurement-specialist
  • 触发语义: Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/tracking-specialist/SKILL.md

twitter-engager (1)

• twitter-engager
  • 触发语义: Expert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/twitter-engager/SKILL.md

wechat-official-account (1)

• wechat-official-account-manager
  • 触发语义: Expert WeChat Official Account (OA) strategist specializing in content marketing, subscriber engagement, and conversion optimization. Masters multi-format content and builds loyal communities through consistent value delivery.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/wechat-official-account/SKILL.md

weibo-strategist (1)

• weibo-strategist
  • 触发语义: Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/weibo-strategist/SKILL.md

xiaohongshu-specialist (1)

• xiaohongshu-specialist
  • 触发语义: Expert Xiaohongshu marketing specialist focused on lifestyle content, trend-driven strategies, and authentic community engagement. Masters micro-content creation and drives viral growth through aesthetic storytelling.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/xiaohongshu-specialist/SKILL.md

zhihu-strategist (1)

• zhihu-strategist
  • 触发语义: Expert Zhihu marketing specialist focused on thought leadership, community credibility, and knowledge-driven engagement. Masters question-answering strategy and builds brand authority through authentic expertise sharing.
  • 入口文件: .claude/skills/marketing-specialist/references/domains/zhihu-strategist/SKILL.md

Notes

• 顶层 SKILL.md 仅做索引导航，不承载大体量细节内容。
• 详细资料下沉到 references/domains/，按树形结构组织。