Brand Reputation Monitoring Skill

Brand Reputation Monitoring

Scrape reviews, ratings, and brand mentions from multiple platforms using Apify Actors.

Prerequisites

(No need to check it upfront)

.env file with APIFY_TOKEN
Node.js 20.6+ (for native --env-file support)

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Determine data source (select Actor)
- [ ] Step 2: Fetch Actor schema
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the monitoring script
- [ ] Step 5: Summarize results

Step 1: Determine Data Source

Select the appropriate Actor based on user needs:

| User Need | Actor ID | Best For | |-----------|----------|----------| | Google Maps reviews | compass/crawler-google-places | Business reviews, ratings | | Google Maps review export | compass/Google-Maps-Reviews-Scraper | Dedicated review scraping | | Booking.com hotels | voyager/booking-scraper | Hotel data, scores | | Booking.com reviews | voyager/booking-reviews-scraper | Detailed hotel reviews | | TripAdvisor reviews | maxcopell/tripadvisor-reviews | Attraction/restaurant reviews | | Facebook reviews | apify/facebook-reviews-scraper | Page reviews | | Facebook comments | apify/facebook-comments-scraper | Post comment monitoring | | Facebook page metrics | apify/facebook-pages-scraper | Page ratings overview | | Facebook reactions | apify/facebook-likes-scraper | Reaction type analysis | | Instagram comments | apify/instagram-comment-scraper | Comment sentiment | | Instagram hashtags | apify/instagram-hashtag-scraper | Brand hashtag monitoring | | Instagram search | apify/instagram-search-scraper | Brand mention discovery | | Instagram tagged posts | apify/instagram-tagged-scraper | Brand tag tracking | | Instagram export | apify/export-instagram-comments-posts | Bulk comment export | | Instagram comprehensive | apify/instagram-scraper | Full Instagram monitoring | | Instagram API | apify/instagram-api-scraper | API-based monitoring | | YouTube comments | streamers/youtube-comments-scraper | Video comment sentiment | | TikTok comments | clockworks/tiktok-comments-scraper | TikTok sentiment |

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/fetch_actor_details.js --actor "ACTOR_ID"

Replace ACTOR_ID with the selected Actor (e.g., compass/crawler-google-places).

This returns:

Actor info (title, description, URL, categories, stats, rating)
README summary
Input schema (required and optional parameters)

Step 3: Ask User Preferences

Skip this step for simple lookups (e.g., "what's Nike's follower count?", "find me 5 coffee shops in Prague") — just use quick answer mode and move to Step 4.

For larger scraping tasks, ask:

Output format:
- Quick answer - Display top few results in chat (no file saved)
- CSV - Full export with all fields
- JSON - Full export in JSON format
Number of results: Based on character of use case

Cost safety: Always set a sensible result limit in the Actor input (e.g., maxResults, resultsLimit, maxCrawledPages, or equivalent field from the input schema). Default to 100 results unless the user explicitly asks for more. Warn the user before running large scrapes (1000+ results) as they consume more Apify credits.

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Results

After completion, report:

Number of reviews/mentions found
File location and name
Key fields available
Suggested next steps (sentiment analysis, filtering)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

Agent Skills: Brand Reputation Monitoring

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Skill Files