Content Analytics Skill

Content Analytics

Track and analyze content performance using Apify Actors to extract engagement metrics from multiple platforms.

Prerequisites

(No need to check it upfront)

.env file with APIFY_TOKEN
Node.js 20.6+ (for native --env-file support)

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify content analytics type (select Actor)
- [ ] Step 2: Fetch Actor schema
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analytics script
- [ ] Step 5: Summarize findings

Step 1: Identify Content Analytics Type

Select the appropriate Actor based on analytics needs:

| User Need | Actor ID | Best For | |-----------|----------|----------| | Post engagement metrics | apify/instagram-post-scraper | Post performance | | Reel performance | apify/instagram-reel-scraper | Reel analytics | | Follower growth tracking | apify/instagram-followers-count-scraper | Growth metrics | | Comment engagement | apify/instagram-comment-scraper | Comment analysis | | Hashtag performance | apify/instagram-hashtag-scraper | Branded hashtags | | Mention tracking | apify/instagram-tagged-scraper | Tag tracking | | Comprehensive metrics | apify/instagram-scraper | Full data | | API-based analytics | apify/instagram-api-scraper | API access | | Facebook post performance | apify/facebook-posts-scraper | Post metrics | | Reaction analysis | apify/facebook-likes-scraper | Engagement types | | Facebook Reels metrics | apify/facebook-reels-scraper | Reels performance | | Ad performance tracking | apify/facebook-ads-scraper | Ad analytics | | Facebook comment analysis | apify/facebook-comments-scraper | Comment engagement | | Page performance audit | apify/facebook-pages-scraper | Page metrics | | YouTube video metrics | streamers/youtube-scraper | Video performance | | YouTube Shorts analytics | streamers/youtube-shorts-scraper | Shorts performance | | TikTok content metrics | clockworks/tiktok-scraper | TikTok analytics |

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/fetch_actor_details.js --actor "ACTOR_ID"

Replace ACTOR_ID with the selected Actor (e.g., apify/instagram-post-scraper).

This returns:

Actor info (title, description, URL, categories, stats, rating)
README summary
Input schema (required and optional parameters)

Step 3: Ask User Preferences

Skip this step for simple lookups (e.g., "what's Nike's follower count?", "find me 5 coffee shops in Prague") — just use quick answer mode and move to Step 4.

For larger scraping tasks, ask:

Output format:
- Quick answer - Display top few results in chat (no file saved)
- CSV - Full export with all fields
- JSON - Full export in JSON format
Number of results: Based on character of use case

Cost safety: Always set a sensible result limit in the Actor input (e.g., maxResults, resultsLimit, maxCrawledPages, or equivalent field from the input schema). Default to 100 results unless the user explicitly asks for more. Warn the user before running large scrapes (1000+ results) as they consume more Apify credits.

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Findings

After completion, report:

Number of content pieces analyzed
File location and name
Key performance insights
Suggested next steps (deeper analysis, content optimization)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

Agent Skills: Content Analytics

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Skill Files