Agent Skills: lead-magnet

Design a lead magnet — the free offer that trades real value for an email address — by picking the right problem slice, hook, and format, validating it, and drafting the asset. Use when the user says 'grow my email list', 'I need a lead magnet / freebie / opt-in', 'create a free download', 'how do I capture leads', 'nobody signs up', or when a funnel needs an entry offer before the paid ask. Produces a Lead Magnet Spec (title, hook, format, contents outline, delivery, follow-up path) plus a draft of the asset itself when the format allows.