Anthropic Brand Styling
When to use this skill
Use this skill when:
- The user needs to apply Anthropic brand colors and typography to any artifact
- The user asks about Anthropic's official color palette, fonts, or visual identity
- An artifact (presentation, document, visual) needs Anthropic's look-and-feel
- The user mentions brand guidelines, corporate styling, or Anthropic visual standards
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Workflow
- Identify the artifact to style (presentation, document, HTML, image).
- Apply colors: Use main colors for backgrounds and text; accent colors for highlights and shapes.
- Apply typography: Poppins for headings (24pt+), Lora for body text.
- Verify contrast: Ensure dark text on light backgrounds and light text on dark backgrounds.
# Example: Apply brand colors to a PowerPoint slide
from pptx.util import Pt
from pptx.dml.color import RGBColor
# Anthropic brand colors
DARK = RGBColor(0x14, 0x14, 0x13)
LIGHT = RGBColor(0xFA, 0xF9, 0xF5)
ORANGE = RGBColor(0xD9, 0x77, 0x57)
Keywords
branding, corporate identity, visual identity, brand colors, typography, Anthropic brand, Poppins, Lora