Agent-Skills.md

Agent Skills: Banner Text Copy Generator

Generate structured banner ad copy and LinkedIn post text from landing pages and audience context. Use when user says "banner copy", "ad copy", "headline variants", "/banner_text_copy", or asks to prepare copy for banner design.

UncategorizedID: tekliner/improvado-agentic-frameworks-and-skills/banner_text_copy
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pnpm dlx add-skill https://github.com/tekliner/improvado-agentic-frameworks-and-skills/tree/HEAD/skills/banner_text_copy

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skills/banner_text_copy/SKILL.md

Skill Metadata

Name
banner_text_copy
Description
Generate structured banner ad copy and LinkedIn post text from landing pages and audience context. Use when user says "banner copy", "ad copy", "headline variants", "/banner_text_copy", or asks to prepare copy for banner design.

Banner Text Copy Generator

Thesis: Generate structured banner copy combinations (headline, highlight, subheadline, stats, CTA) + LinkedIn post text for Improvado paid ads, targeting specific landing pages and audience segments, outputting an MD file consumable by /banners_design_nb.

Invoke: /banner_text_copy

Workflow

graph LR
    Input[LP URLs + Comments] --> Fetch[Fetch LP Messaging]
    Fetch --> Research[Research: Conversion Report + Existing Copy]
    Research --> Generate[Generate 20 Combinations per LP]
    Generate --> Review[Apply Rules & Constraints]
    Review --> Output[Output MD File]
    Output --> Banners[Banner fields → /banners_design_nb]
    Output --> LinkedIn[post_text → LinkedIn Ad Copy]

Input

| Parameter | Required | Description | |-----------|----------|-------------| | Landing pages | Yes | LP slugs or URLs (e.g., ai, home, improvado-tech.com/lp/ai) | | Comments | No | Tone adjustments, focus areas, audience notes, messaging direction |

If no comments provided, use default target audience and messaging from this skill.

Output

MD file at: algorithms/revenue_div/marketing_dpt/01_projects/paid_ads/banners_development/docs/06_BANNER_COPY_COMBINATIONS_V2.md

Structure: per LP, 20 combinations split into Generic (5), Creative (5), Use-Case Specific (10). Each combination includes banner fields + LinkedIn post text.

Text Field Spec (1080x1080 Banner + LinkedIn)

| Field | Max Length | Role | |-------|-----------|------| | badge | 2-4 words | Product category label — answers "what is Improvado?" | | headline | 2-6 words | Primary message, large bold text | | highlight | 2-5 words | Secondary line, gradient/colored | | subheadline | 10-15 words | Value expansion, supporting message | | cta | 2-4 words | Button text | | stats | 3 items, pipe-separated | Proof points at bottom | | post_text | 30-50 words | LinkedIn ad text above the banner image |

Copy Rules (MANDATORY)

Badge Rules

  • Badge = product category label. Answers "what is Improvado?"
  • Allowed pool: "Marketing Intelligence Platform", "AI Marketing Analytics", "Marketing Data Platform", "AI-Powered Dashboards", "Marketing Analytics Platform", "AI-Powered Analytics", "Marketing Intelligence", "AI Analytics Platform", "AI Marketing Platform"
  • NEVER slogans, actions, or descriptions ("The End of Manual Reporting", "Goodbye Data Chaos", "Beyond BI Tools")

CTA Rules

  • NEVER use "Free" — no "Try It Free", "Free Trial", "Free Consultation"
  • Preferred: "Book a Demo", "Get a Demo"
  • Variations allowed: "Book a Demo", "Get a Demo", "See a Demo", "Get Your Demo"

AI Mention Rules

  • Use "AI" in ~50% of combinations max. The other half should reference the platform, Improvado, or describe capability without "AI".
  • Alternatives: "Improvado", "the platform", "automated", "intelligent", describe the action directly ("builds dashboards", "connects sources").
  • Applies to ALL text fields: badge, headline, highlight, subheadline, post_text.

Headline + Highlight Rules

  • Headline and highlight together form one message, read as continuous text
  • Do NOT force "Short Phrase. Short Phrase." pattern everywhere — use it only where it creates rhythm (e.g., "Every Campaign. Every Metric. Live.")
  • When the pattern doesn't fit, write natural flowing text split across two lines (e.g., "Your Entire Marketing Budget / on One Dashboard.")
  • Avoid overly short fragments that sound choppy without reason

Subheadline Rules

  • Expands the headline value prop or adds specificity
  • Do NOT repeat words already in headline/highlight
  • Do NOT include generic CTA language ("Personalized Demo", "using your data") — that info is on the website

Stats Rules

  • 3 proof points separated by pipes
  • Mix of numbers (500+, 90%, 3X) and short phrases (Real-time, No Code)
  • Keep each stat under 20 characters

Post Text Rules (LinkedIn)

  • 2-4 sentences, ~30-50 words (up to +30% in some cases). Can be split into short paragraphs.
  • Does NOT repeat banner headline — complements it by expanding product value.
  • If banner is about dashboards → post text covers the full journey (connect sources → transform → dashboards).
  • If banner is about one feature → post text zooms out to platform value.
  • If banner is about a specific use case → post text explains how the platform enables that use case end-to-end.
  • Tone: professional, direct, no hype. Speak to a peer, not a prospect.
  • Mention "Improvado" by name in most post texts (it's the LinkedIn ad, brand awareness matters).

Target Audience (Default)

  • Role: Marketing Director / Head of Marketing Analytics / VP Marketing
  • Company: Large US companies, enterprise
  • Verticals: Retail, Ecommerce, Agency
  • Focus: B2C
  • Care about: Revenue, ROI, Marketing efficiency, reducing manual work

Combination Categories

Generic (5 per LP)

Core product value props. Platform-level messaging. What Improvado does and why it matters.

Creative (5 per LP)

Provocative hooks, pain-point angles, competitive comparisons. Designed to stop the scroll.

Use-Case Specific (10 per LP)

Segmented by vertical (Retail, Ecom, Agency) AND persona (Paid Specialist, Marketing Ops, CMO/VP, Head of Analytics, Marketing Director). Each combination describes a specific dashboard, report, or workflow relevant to that persona.

LP Messaging Context

/lp/ai (Dark Theme)

  • Dashboards from conversation — describe what you need, get a live dashboard
  • Any persona gets their own dashboard — paid specialist, marketing ops, CMO, VP
  • Key angles: natural language → dashboard, replace BI tools, self-serve analytics, any metric for anyone
  • Under the hood: 500+ connectors, automated transformation, governed data
  • Hero: "Stop building reports. Start making decisions."
  • Stats: 90% Less Time, Real-time Data, 1 Day Setup, 500+ Sources

/lp/home (Light Theme)

  • Connect 500+ marketing data sources, unify data, get insights
  • Simplify marketing data pipeline, reduce costs
  • Key angles: source consolidation, automated pipelines, no engineering, cost reduction
  • Hero: "Unify Your Marketing Data. Get Actionable Insights."
  • Stats: 500+ Data Sources, 90% Time Saved, 3X ROI

Research Sources

Before generating, read these files for messaging context:

  1. Conversion report: algorithms/revenue_div/marketing_dpt/01_projects/claude_code_lps/ENHANCED_CONVERSION_REPORT.md
  2. Existing copy v2: algorithms/revenue_div/marketing_dpt/01_projects/paid_ads/banners_development/docs/06_BANNER_COPY_COMBINATIONS_V2.md
  3. LP pages: Fetch improvado-tech.com/lp/ai and improvado-tech.com/lp/home for latest messaging
  4. Banner skill: .claude/skills/banners_design_nb/SKILL.md for generator specs

Example Output Format

#### U1 — Paid Media Specialist: Campaign Dashboard
- **badge:** MARKETING ANALYTICS PLATFORM
- **headline:** Every Campaign.
- **highlight:** Every Metric. Live.
- **subheadline:** CPC, ROAS, and conversions across Meta, Google, TikTok — updated in real time.
- **cta:** Book a Demo
- **stats:** All Ad Platforms | Real-time | Drill-Down
- **post_text:** Paid media teams juggle dashboards across Meta, Google, TikTok, and a dozen more platforms. Improvado consolidates all of it — pulling campaign data automatically, harmonizing metrics, and surfacing a single live view your team can actually act on.

Skill Version: 2.0.0 Last Updated: 2026-01-27 Changes: Added LinkedIn post_text field, AI mention rules (~50% cap), headline flow rules, post text complementarity rules Created by: Claude Code