Agent Skills: meta-ads

Prerequisites

1. Connect Meta Ads in Zero at Settings > Connectors > Meta Ads.
2. Requests require META_ADS_TOKEN.
3. Ad account IDs usually use the act_<account-id> format when calling ad account endpoints.

Authentication

Normal connector requests require this header:

Authorization: Bearer $META_ADS_TOKEN

Do not pass META_ADS_TOKEN as an access_token query parameter or in the request body. Zero connector tokens are placeholders that are resolved at the network boundary when sent as the Authorization header to https://graph.facebook.com. Putting the placeholder in access_token= can send it literally and cause Meta to return a malformed access token error.

Exception: Page access tokens returned by Graph API are real secondary tokens, not Zero placeholders. For Page-token-only endpoints such as /{page-id}/ads_posts, get the Page access token with the connector token first, then use Authorization: Bearer $page_token for that Page-token request.

Troubleshooting

If requests fail, run zero doctor check-connector --env-name META_ADS_TOKEN or zero doctor check-connector --url https://graph.facebook.com/v22.0/me/adaccounts --method GET

If /{page-id}/ads_posts returns (#200) Not enough permission to call this endpoint while /me/permissions shows pages_manage_ads is granted, verify that the request is using a real Page access token. Calling /me?fields=id,name,category with Authorization: Bearer $page_token should return the Page ID, not the user ID.

Pages

List Pages

curl -sS --get "https://graph.facebook.com/v22.0/me/accounts" \
  --data-urlencode "fields=id,name,tasks" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, tasks}'

Test Page Ads Posts (pages_manage_ads)

Use a real Page access token for Page Ads Posts. Do not use META_ADS_TOKEN for this endpoint.

PAGE_ID="{page-id}"

page_token=$(curl -sS --get "https://graph.facebook.com/v22.0/$PAGE_ID" \
  --data-urlencode "fields=id,name,access_token" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq -r '.access_token')

curl -sS --get "https://graph.facebook.com/v22.0/$PAGE_ID/ads_posts" \
  --data-urlencode "fields=id,created_time" \
  --data-urlencode "limit=1" \
  --header "Authorization: Bearer $page_token" | jq .

An empty response such as {"data":[]} is a successful call when the Page has no ad posts.

Ad Accounts

List Ad Accounts

curl -s "https://graph.facebook.com/v22.0/me/adaccounts?fields=id,name,account_status,currency,timezone_name,amount_spent" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, account_status, currency}'

Get Ad Account Details

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}?fields=id,name,account_status,currency,timezone_name,balance,amount_spent,spend_cap" \
  --header "Authorization: Bearer $META_ADS_TOKEN"

Campaigns

List Campaigns

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/campaigns?fields=id,name,status,objective,daily_budget,lifetime_budget,start_time,stop_time" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, status, objective}'

Get Campaign Details

curl -s "https://graph.facebook.com/v22.0/{campaign-id}?fields=id,name,status,objective,daily_budget,lifetime_budget,start_time,stop_time,created_time,updated_time" \
  --header "Authorization: Bearer $META_ADS_TOKEN"

Create Campaign

Write the request body to a temp file, then send it:

cat > /tmp/campaign.json << 'EOF'
{
  "name": "My Campaign",
  "objective": "OUTCOME_AWARENESS",
  "status": "PAUSED",
  "is_adset_budget_sharing_enabled": false,
  "special_ad_categories": []
}
EOF
curl -s -X POST "https://graph.facebook.com/v22.0/{ad-account-id}/campaigns" \
  --header "Authorization: Bearer $META_ADS_TOKEN" \
  --header "Content-Type: application/json" \
  -d @/tmp/campaign.json

Update Campaign

cat > /tmp/campaign-update.json << 'EOF'
{
  "name": "Updated Campaign Name",
  "status": "PAUSED"
}
EOF
curl -s -X POST "https://graph.facebook.com/v22.0/{campaign-id}" \
  --header "Authorization: Bearer $META_ADS_TOKEN" \
  --header "Content-Type: application/json" \
  -d @/tmp/campaign-update.json

Delete Campaign

curl -s -X DELETE "https://graph.facebook.com/v22.0/{campaign-id}" \
  --header "Authorization: Bearer $META_ADS_TOKEN"

Ad Sets

List Ad Sets

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/adsets?fields=id,name,status,campaign_id,daily_budget,lifetime_budget,start_time,end_time,targeting" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, status, campaign_id, daily_budget}'

Get Ad Set Details

curl -s "https://graph.facebook.com/v22.0/{adset-id}?fields=id,name,status,campaign_id,daily_budget,lifetime_budget,bid_amount,billing_event,optimization_goal,start_time,end_time,targeting" \
  --header "Authorization: Bearer $META_ADS_TOKEN"

Create Ad Set

cat > /tmp/adset.json << 'EOF'
{
  "name": "My Ad Set",
  "campaign_id": "{campaign-id}",
  "daily_budget": "1000",
  "billing_event": "IMPRESSIONS",
  "optimization_goal": "REACH",
  "bid_amount": "500",
  "targeting": {
    "geo_locations": {
      "countries": ["US"]
    },
    "age_min": 18,
    "age_max": 65
  },
  "start_time": "2026-04-01T00:00:00-0700",
  "status": "PAUSED"
}
EOF
curl -s -X POST "https://graph.facebook.com/v22.0/{ad-account-id}/adsets" \
  --header "Authorization: Bearer $META_ADS_TOKEN" \
  --header "Content-Type: application/json" \
  -d @/tmp/adset.json

Ads

List Ads

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/ads?fields=id,name,status,adset_id,campaign_id,created_time" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, status, adset_id}'

Get Ad Details

curl -s "https://graph.facebook.com/v22.0/{ad-id}?fields=id,name,status,adset_id,campaign_id,creative,created_time,updated_time" \
  --header "Authorization: Bearer $META_ADS_TOKEN"

Insights (Performance Analytics)

Account-Level Insights

Get overall account performance for the last 7 days:

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/insights?fields=impressions,clicks,spend,ctr,cpc,cpm,reach,frequency&date_preset=last_7d" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[0]'

Campaign-Level Insights

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/insights?fields=campaign_name,campaign_id,impressions,clicks,spend,ctr,cpc,actions&level=campaign&date_preset=last_30d" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {campaign_name, impressions, clicks, spend, ctr}'

Insights with Date Range

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/insights?fields=impressions,clicks,spend,ctr,cpc,reach,actions&time_range={\"since\":\"2026-01-01\",\"until\":\"2026-01-31\"}" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[0]'

Insights with Daily Breakdown

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/insights?fields=impressions,clicks,spend,ctr&date_preset=last_7d&time_increment=1" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {date_start, impressions, clicks, spend}'

Insights by Age and Gender

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/insights?fields=impressions,clicks,spend&date_preset=last_30d&breakdowns=age,gender" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {age, gender, impressions, clicks, spend}'

Custom Audiences

List Custom Audiences

curl -s "https://graph.facebook.com/v22.0/{ad-account-id}/customaudiences?fields=id,name,approximate_count_lower_bound,approximate_count_upper_bound" \
  --header "Authorization: Bearer $META_ADS_TOKEN" | jq '.data[] | {id, name, approximate_count_lower_bound}'

Guidelines

1. All monetary values (budgets, bids, spend) are in the account's currency smallest unit (e.g., cents for USD). A daily_budget of 1000 = $10.00 USD.
2. Always create campaigns with "status": "PAUSED" first, then activate after review.
3. Campaign objectives must be one of: OUTCOME_AWARENESS, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_TRAFFIC, OUTCOME_APP_PROMOTION.
4. Use date_preset values: today, yesterday, last_7d, last_30d, this_month, last_month, maximum.
5. Pagination: if results have a paging.next URL, fetch it to get more results.
6. Rate limits apply. If you get a rate limit error (code 17 or 32), wait before retrying.