Frontend Design System
Philosophy: Every pixel has purpose. Restraint is luxury. User psychology drives decisions. Core Principle: THINK, don't memorize. ASK, don't assume.
π― Selective Reading Rule (MANDATORY)
Read REQUIRED files always, OPTIONAL only when needed:
| File | Status | When to Read | |------|--------|--------------| | ux-psychology.md | π΄ REQUIRED | Always read first! | | color-system.md | βͺ Optional | Color/palette decisions | | typography-system.md | βͺ Optional | Font selection/pairing | | visual-effects.md | βͺ Optional | Glassmorphism, shadows, gradients | | animation-guide.md | βͺ Optional | Animation needed | | motion-graphics.md | βͺ Optional | Lottie, GSAP, 3D | | decision-trees.md | βͺ Optional | Context templates |
π΄ ux-psychology.md = ALWAYS READ. Others = only if relevant.
π§ Runtime Scripts
Execute these for audits (don't read, just run):
| Script | Purpose | Usage |
|--------|---------|-------|
| scripts/ux_audit.py | UX Psychology & Accessibility Audit | python scripts/ux_audit.py <project_path> |
β οΈ CRITICAL: ASK BEFORE ASSUMING (MANDATORY)
STOP! If the user's request is open-ended, DO NOT default to your favorites.
When User Prompt is Vague, ASK:
Color not specified? Ask:
"What color palette do you prefer? (blue/green/orange/neutral/other?)"
Style not specified? Ask:
"What style are you going for? (minimal/bold/retro/futuristic/organic?)"
Layout not specified? Ask:
"Do you have a layout preference? (single column/grid/asymmetric/full-width?)"
β DEFAULT TENDENCIES TO AVOID (ANTI-SAFE HARBOR):
| AI Default Tendency | Why It's Bad | Think Instead | |---------------------|--------------|---------------| | Bento Grids (Modern ClichΓ©) | Used in every AI design | Why does this content NEED a grid? | | Hero Split (Left/Right) | Predictable & Boring | How about Massive Typography or Vertical Narrative? | | Mesh/Aurora Gradients | The "new" lazy background | What's a radical color pairing? | | Glassmorphism | AI's idea of "premium" | How about solid, high-contrast flat? | | Deep Cyan / Fintech Blue | Safe harbor from purple ban | Why not Red, Black, or Neon Green? | | "Orchestrate / Empower" | AI-generated copywriting | How would a human say this? | | Dark background + neon glow | Overused, "AI look" | What does the BRAND actually need? | | Rounded everything | Generic/Safe | Where can I use sharp, brutalist edges? |
π΄ "Every 'safe' structure you choose brings you one step closer to a generic template. TAKE RISKS."
1. Constraint Analysis (ALWAYS FIRST)
Before any design work, ANSWER THESE or ASK USER:
| Constraint | Question | Why It Matters | |------------|----------|----------------| | Timeline | How much time? | Determines complexity | | Content | Ready or placeholder? | Affects layout flexibility | | Brand | Existing guidelines? | May dictate colors/fonts | | Tech | What stack? | Affects capabilities | | Audience | Who exactly? | Drives all visual decisions |
Audience β Design Approach
| Audience | Think About | |----------|-------------| | Gen Z | Bold, fast, mobile-first, authentic | | Millennials | Clean, minimal, value-driven | | Gen X | Familiar, trustworthy, clear | | Boomers | Readable, high contrast, simple | | B2B | Professional, data-focused, trust | | Luxury | Restrained elegance, whitespace |
2. UX Psychology Principles
Core Laws (Internalize These)
| Law | Principle | Application | |-----|-----------|-------------| | Hick's Law | More choices = slower decisions | Limit options, use progressive disclosure | | Fitts' Law | Bigger + closer = easier to click | Size CTAs appropriately | | Miller's Law | ~7 items in working memory | Chunk content into groups | | Von Restorff | Different = memorable | Make CTAs visually distinct | | Serial Position | First/last remembered most | Key info at start/end |
Emotional Design Levels
VISCERAL (instant) β First impression: colors, imagery, overall feel
BEHAVIORAL (use) β Using it: speed, feedback, efficiency
REFLECTIVE (memory) β After: "I like what this says about me"
Trust Building
- Security indicators on sensitive actions
- Social proof where relevant
- Clear contact/support access
- Consistent, professional design
- Transparent policies
3. Layout Principles
Golden Ratio (Ο = 1.618)
Use for proportional harmony:
βββ Content : Sidebar = roughly 62% : 38%
βββ Each heading size = previous Γ 1.618 (for dramatic scale)
βββ Spacing can follow: sm β md β lg (each Γ 1.618)
8-Point Grid Concept
All spacing and sizing in multiples of 8:
βββ Tight: 4px (half-step for micro)
βββ Small: 8px
βββ Medium: 16px
βββ Large: 24px, 32px
βββ XL: 48px, 64px, 80px
βββ Adjust based on content density
Key Sizing Principles
| Element | Consideration | |---------|---------------| | Touch targets | Minimum comfortable tap size | | Buttons | Height based on importance hierarchy | | Inputs | Match button height for alignment | | Cards | Consistent padding, breathable | | Reading width | 45-75 characters optimal |
4. Color Principles
60-30-10 Rule
60% β Primary/Background (calm, neutral base)
30% β Secondary (supporting areas)
10% β Accent (CTAs, highlights, attention)
Color Psychology (For Decision Making)
| If You Need... | Consider Hues | Avoid | |----------------|---------------|-------| | Trust, calm | Blue family | Aggressive reds | | Growth, nature | Green family | Industrial grays | | Energy, urgency | Orange, red | Passive blues | | Luxury, creativity | Deep Teal, Gold, Emerald | Cheap-feeling brights | | Clean, minimal | Neutrals | Overwhelming color |
Selection Process
- What's the industry? (narrows options)
- What's the emotion? (picks primary)
- Light or dark mode? (sets foundation)
- ASK USER if not specified
For detailed color theory: color-system.md
5. Typography Principles
Scale Selection
| Content Type | Scale Ratio | Feel | |--------------|-------------|------| | Dense UI | 1.125-1.2 | Compact, efficient | | General web | 1.25 | Balanced (most common) | | Editorial | 1.333 | Readable, spacious | | Hero/display | 1.5-1.618 | Dramatic impact |
Pairing Concept
Contrast + Harmony:
βββ DIFFERENT enough for hierarchy
βββ SIMILAR enough for cohesion
βββ Usually: display + neutral, or serif + sans
Readability Rules
- Line length: 45-75 characters optimal
- Line height: 1.4-1.6 for body text
- Contrast: Check WCAG requirements
- Size: 16px+ for body on web
For detailed typography: typography-system.md
6. Visual Effects Principles
Glassmorphism (When Appropriate)
Key properties:
βββ Semi-transparent background
βββ Backdrop blur
βββ Subtle border for definition
βββ β οΈ **WARNING:** Standard blue/white glassmorphism is a modern clichΓ©. Use it radically or not at all.
Shadow Hierarchy
Elevation concept:
βββ Higher elements = larger shadows
βββ Y-offset > X-offset (light from above)
βββ Multiple layers = more realistic
βββ Dark mode: may need glow instead
Gradient Usage
Harmonious gradients:
βββ Adjacent colors on wheel (analogous)
βββ OR same hue, different lightness
βββ Avoid harsh complementary pairs
βββ π« **NO Mesh/Aurora Gradients** (floating blobs)
βββ VARY from project to project radically
For complete effects guide: visual-effects.md
7. Animation Principles
Timing Concept
Duration based on:
βββ Distance (further = longer)
βββ Size (larger = slower)
βββ Importance (critical = clear)
βββ Context (urgent = fast, luxury = slow)
Easing Selection
| Action | Easing | Why | |--------|--------|-----| | Entering | Ease-out | Decelerate, settle in | | Leaving | Ease-in | Accelerate, exit | | Emphasis | Ease-in-out | Smooth, deliberate | | Playful | Bounce | Fun, energetic |
Performance
- Animate only transform and opacity
- Respect reduced-motion preference
- Test on low-end devices
For animation patterns: animation-guide.md, for advanced: motion-graphics.md
8. "Wow Factor" Checklist
Premium Indicators
- [ ] Generous whitespace (luxury = breathing room)
- [ ] Subtle depth and dimension
- [ ] Smooth, purposeful animations
- [ ] Attention to detail (alignment, consistency)
- [ ] Cohesive visual rhythm
- [ ] Custom elements (not all defaults)
Trust Builders
- [ ] Security cues where appropriate
- [ ] Social proof / testimonials
- [ ] Clear value proposition
- [ ] Professional imagery
- [ ] Consistent design language
Emotional Triggers
- [ ] Hero that evokes intended emotion
- [ ] Human elements (faces, stories)
- [ ] Progress/achievement indicators
- [ ] Moments of delight
9. Anti-Patterns (What NOT to Do)
β Lazy Design Indicators
- Default system fonts without consideration
- Stock imagery that doesn't match
- Inconsistent spacing
- Too many competing colors
- Walls of text without hierarchy
- Inaccessible contrast
β AI Tendency Patterns (AVOID!)
- Same colors every project
- Dark + neon as default
- Purple/violet everything (PURPLE BAN β )
- Bento grids for simple landing pages
- Mesh Gradients & Glow Effects
- Same layout structure / Vercel clone
- Not asking user preferences
β Dark Patterns (Unethical)
- Hidden costs
- Fake urgency
- Forced actions
- Deceptive UI
- Confirmshaming
10. Decision Process Summary
For EVERY design task:
1. CONSTRAINTS
βββ What's the timeline, brand, tech, audience?
βββ If unclear β ASK
2. CONTENT
βββ What content exists?
βββ What's the hierarchy?
3. STYLE DIRECTION
βββ What's appropriate for context?
βββ If unclear β ASK (don't default!)
4. EXECUTION
βββ Apply principles above
βββ Check against anti-patterns
5. REVIEW
βββ "Does this serve the user?"
βββ "Is this different from my defaults?"
βββ "Would I be proud of this?"
Reference Files
For deeper guidance on specific areas:
- color-system.md - Color theory and selection process
- typography-system.md - Font pairing and scale decisions
- visual-effects.md - Effects principles and techniques
- animation-guide.md - Motion design principles
- motion-graphics.md - Advanced: Lottie, GSAP, SVG, 3D, Particles
- decision-trees.md - Context-specific templates
- ux-psychology.md - User psychology deep dive
Remember: Design is THINKING, not copying. Every project deserves fresh consideration based on its unique context and users. Avoid the Modern SaaS Safe Harbor!