community-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
schema
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.
referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
prospecting
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," or "qualified leads." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
paywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
onboarding
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
marketing-loops
When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.
programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.
public-relations
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
resume-builder
Generate professional resumes that conform to the Reactive Resume schema. Use when the user wants to create, build, or generate a resume through conversational AI, or asks about resume structure, sections, or content. This skill guides the agent to ask clarifying questions, avoid hallucination, and produce valid JSON output for https://rxresu.me.
hugging-face-tool-builder
Use this skill when the user wants to build tool/scripts or achieve a task where using data from the Hugging Face API would help. This is especially useful when chaining or combining API calls or the task will be repeated/automated. This Skill creates a reusable script to fetch, enrich or process data.
hugging-face-paper-publisher
Publish and manage research papers on Hugging Face Hub. Supports creating paper pages, linking papers to models/datasets, claiming authorship, and generating professional markdown-based research articles.
hugging-face-cli
Execute Hugging Face Hub operations using the `hf` CLI. Use when the user needs to download models/datasets/spaces, upload files to Hub repositories, create repos, manage local cache, or run compute jobs on HF infrastructure. Covers authentication, file transfers, repository creation, cache operations, and cloud compute.
hugging-face-evaluation
Add and manage evaluation results in Hugging Face model cards. Supports extracting eval tables from README content, importing scores from Artificial Analysis API, and running custom model evaluations with vLLM/lighteval. Works with the model-index metadata format.
hugging-face-jobs
This skill should be used when users want to run any workload on Hugging Face Jobs infrastructure. Covers UV scripts, Docker-based jobs, hardware selection, cost estimation, authentication with tokens, secrets management, timeout configuration, and result persistence. Designed for general-purpose compute workloads including data processing, inference, experiments, batch jobs, and any Python-based tasks. Should be invoked for tasks involving cloud compute, GPU workloads, or when users mention running jobs on Hugging Face infrastructure without local setup.
hugging-face-model-trainer
This skill should be used when users want to train or fine-tune language models using TRL (Transformer Reinforcement Learning) on Hugging Face Jobs infrastructure. Covers SFT, DPO, GRPO and reward modeling training methods, plus GGUF conversion for local deployment. Includes guidance on the TRL Jobs package, UV scripts with PEP 723 format, dataset preparation and validation, hardware selection, cost estimation, Trackio monitoring, Hub authentication, and model persistence. Should be invoked for tasks involving cloud GPU training, GGUF conversion, or when users mention training on Hugging Face Jobs without local GPU setup.
brightdata-web-mcp
Search the web, scrape websites, extract structured data from URLs, and automate browsers using Bright Data's Web MCP. Use when fetching live web content, bypassing blocks/CAPTCHAs, getting product data from Amazon/eBay, social media posts, or when standard requests fail.
hugging-face-datasets
Create and manage datasets on Hugging Face Hub. Supports initializing repos, defining configs/system prompts, streaming row updates, and SQL-based dataset querying/transformation. Designed to work alongside HF MCP server for comprehensive dataset workflows.
hugging-face-trackio
Track and visualize ML training experiments with Trackio. Use when logging metrics during training (Python API) or retrieving/analyzing logged metrics (CLI). Supports real-time dashboard visualization, HF Space syncing, and JSON output for automation.
implementing-agent-modes
Guidelines to create/update a new mode for PostHog AI agent. Modes are a way to limit what tools, prompts, and prompt injections are applied and under what conditions. Achieve better results using your plan mode.
survey-sdk-audit
Audit PostHog survey SDK features and version requirements
sending-notifications
How to send real-time in-app notifications from PostHog backend code. Use when integrating notifications into a new feature, wiring up a notification source (alerts, comments, approvals, pipelines, issues), or choosing the right target type and priority for a notification.
isolating-product-facade-contracts
Plan and execute incremental product isolation migrations to a facade plus contract layer in PostHog, following the Visual review architecture. Use when a product still exposes internals (models/logic/views) across boundaries and needs a safe, multi-PR migration toward contracts.py + facade/api.py + presentation separation.
playwright-test
Write a playwright test, make sure it runs, and is not flaky.
ingestion-pipeline-doctor-nodejs
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implementing-mcp-ui-apps
Guide for adding MCP UI apps — interactive visualizations that render tool results in MCP clients like Claude Desktop. Use when adding a new detail or list view for an MCP tool, creating view components in products/*/mcp/apps/, or linking tools to UI apps via YAML.
django-migrations
Django migration patterns and safety workflow for PostHog. Use when creating, adjusting, or reviewing Django/Postgres migrations, including non-blocking index/constraint changes, multi-phase schema changes, data backfills, migration conflict rebasing, and product model moves that require SeparateDatabaseAndState.
implementing-warehouse-sources
Implement and extend PostHog Data warehouse import sources. Use when adding a new source under posthog/temporal/data_imports/sources, adding datasets/endpoints to an existing source, or adding incremental sync support, pagination, credentials validation, and source tests.
react-doctor
Diagnose and fix React codebase health issues. Use when reviewing React code, fixing performance problems, auditing security, or improving code quality.
improving-drf-endpoints
Use when editing, reviewing, or auditing DRF viewsets and serializers in PostHog. Triggers on files in posthog/api/, products/*/backend/api/, products/*/backend/presentation/, or any file importing rest_framework serializers or viewsets. Covers OpenAPI spec quality, field typing, schema annotations, and DRF best practices that flow through the type pipeline to generated TypeScript types and MCP tools.
qa-team
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signals
How to query the document_embeddings table for signals data using HogQL. Read when you need to perform semantic search over signals, fetch signals for a report or list signal types.
analyzing-experiment-session-replays
Analyze session replay patterns across experiment variants to understand user behavior differences. Use when the user wants to see how users interact with different experiment variants, identify usability issues, compare behavior patterns between control and test groups, or get qualitative insights to complement quantitative experiment results.
cleaning-up-stale-feature-flags
Identify and clean up stale feature flags in a PostHog project. Use when the user wants to find unused, fully rolled out, or abandoned feature flags, review them for safety, and then disable or delete them. Covers staleness detection, dependency checking, and safe removal workflows.
adopting-generated-api-types
Use when migrating frontend code from manual API client calls (`api.get`, `api.create`, `api.surveys.get`, `api.dashboards.list`, `new ApiRequest()`) and handwritten TypeScript interfaces to generated API functions and types. Triggers on files importing from `lib/api`, files with `api.get<`, `api.create<`, `api.<entity>.<method>`, manual interface definitions that duplicate backend serializers, or any frontend file that constructs API URLs by hand. Covers the full replacement workflow — finding the generated equivalent, swapping imports, adapting call sites, and removing dead manual types.
setup-web-tests
Set up Python test environment in Claude Code for web where flox is unavailable. Use when you need to run backend tests and `uv sync` fails due to Python version mismatch.
writing-skills
Guide for writing PostHog agent skills — job-to-be-done templates that teach agents how to use MCP tools to achieve a goal. Use when adding new product functionality that agents should know how to work with, creating a new skill, or updating existing skills in products/*/skills/.
query-examples
HogQL query examples and reference material for PostHog data. Read when writing SQL queries to find patterns for analytics (trends, funnels, retention, lifecycle, paths, stickiness, web analytics, error tracking, logs, sessions, LLM traces) and system data (insights, dashboards, cohorts, feature flags, experiments, surveys, hog flows, data warehouse). Includes HogQL syntax differences, system model schemas, and available functions.
auditing-experiments-flags
Audit PostHog experiments and feature flags for configuration issues, staleness, and best-practice violations. Read when the user asks to audit, health-check, or review experiments or feature flags, check flag hygiene, or verify experiment setup.
implementing-mcp-tools
Guide for exposing PostHog product endpoints as MCP tools. Use when creating new or updating API endpoints, adding MCP tool definitions, scaffolding YAML configs, or writing serializers with good descriptions. Covers the full pipeline from Django serializer to generated TypeScript tool handler.
hogli
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