referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
review-pr
Review and merge GitHub pull requests for Spatie packages. Use when asked to review a PR, review a pull request, merge a PR, or when given a GitHub PR URL to review. Also triggers on 'review this PR,' 'check this pull request,' 'merge this,' or '/review-pr'. Uses gh CLI for all GitHub operations.
schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
signup-flow-cro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
spatie-package-skeleton
Guide for creating PHP and Laravel packages using Spatie's package-skeleton-laravel and package-skeleton-php templates. Use when the user wants to create a new PHP or Laravel package, scaffold a package. Also use when building customizable packages — covers proven patterns for extensibility (events, configurable models/jobs, action classes) instead of config option creep.
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update-spatie-docs
Update Spatie package documentation by importing docs for a given repo. Use when the user says 'update docs for [package]', 'import docs for [repo]', or invokes /update-spatie-docs [repo-name]. Takes a repo name argument (e.g., 'backup', 'laravel-medialibrary').
vercel-react-best-practices
React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.
web-design-guidelines
Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
write-freek-dev-blogpost
When the user wants to write, draft, or outline a blog post for freek.dev. Also use when the user mentions 'blog post,' 'write a post,' 'freek.dev post,' 'draft a post,' or 'blogpost.' This skill captures the writing style, tone, and structure conventions of freek.dev original posts.
fix-github-issue
Fix GitHub issues using gh CLI. Use when asked to fix, resolve, or address a GitHub issue. Creates fixes on separate branches, runs tests locally, and creates PRs when tests pass. Requires gh CLI authenticated and repo cloned locally.
ray-skill
Use when user says "send to Ray," "show in Ray," "debug in Ray," "log to Ray," "display in Ray," or wants to visualize data, debug output, or show diagrams in the Ray desktop application.
programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
popup-cro
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
php-guidelines-from-spatie
Describes PHP and Laravel guidelines provided by Spatie. These rules result in more maintainable, and readable code.
Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents, and handling forms. When Claude needs to fill in a PDF form or programmatically process, generate, or analyze PDF documents at scale.
paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
laravel-inertia-react-structure
Frontend structure conventions for Laravel Inertia React applications based on Spatie's production practices. Use when creating, scaffolding, or reviewing frontend code in a Laravel Inertia React project. Triggers on creating React components, pages, modules, organizing frontend directories, setting up Inertia pages, structuring a React frontend within Laravel, or when the user asks about frontend file organization in an Inertia app.
ios-simulator-skill
21 production-ready scripts for iOS app testing, building, and automation. Provides semantic UI navigation, build automation, accessibility testing, and simulator lifecycle management. Optimized for AI agents with minimal token output.
frontend-design
Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics.
free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
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email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
copy-editing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
convert-github-issue-to-discussion
Convert GitHub issues to discussions using agent-browser. Use when asked to convert, move, or change an issue to a discussion. Requires agent-browser installed and user to log in via headed browser.
context7-auto-research
Automatically fetches up-to-date documentation from Context7 when users ask about libraries, frameworks, APIs, or need code examples. Triggers proactively without explicit user request.
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
native-data-fetching
Use when implementing or debugging ANY network request, API call, or data fetching. Covers fetch API, axios, React Query, SWR, error handling, caching strategies, offline support.
expo-tailwind-setup
Set up Tailwind CSS v4 in Expo with react-native-css and NativeWind v5 for universal styling
expo-dev-client
Build and distribute Expo development clients locally or via TestFlight
expo-api-routes
Guidelines for creating API routes in Expo Router with EAS Hosting
building-native-ui
Complete guide for building beautiful apps with Expo Router. Covers fundamentals, styling, components, navigation, animations, patterns, and native tabs.
upgrading-expo
Guidelines for upgrading Expo SDK versions and fixing dependency issues
expo-deployment
Deploying Expo apps to iOS App Store, Android Play Store, web hosting, and API routes
expo-cicd-workflows
Helps understand and write EAS workflow YAML files for Expo projects. Use this skill when the user asks about CI/CD or workflows in an Expo or EAS context, mentions .eas/workflows/, or wants help with EAS build pipelines or deployment automation.
use-dom
Use Expo DOM components to run web code in a webview on native and as-is on web. Migrate web code to native incrementally.
synalinks
Build neuro-symbolic LLM applications with Synalinks framework. Use when working with DataModel, Program, Generator, Module, training LLM pipelines, in-context learning, structured output, JSON operators, Branch/Decision control flow, FunctionCallingAgent, RAG/KAG, or Keras-like LLM workflows.
hex-grid-spatial
Hex grid spatial utilities for offset coordinate systems. Use when working with hexagonal grids, calculating distances, finding neighbors, or spatial queries on hex maps.
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