programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
copy-editing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
ab-test-setup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
competitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
jira-administration
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jira-search-jql
Find issues by criteria (status, assignee, priority, etc.) using JQL. Create filters, export results to CSV/JSON, bulk update. Ideal for reporting and automation.
jira-agile-management
Epic creation and sprint management - create epics, manage sprints, view backlog, estimate with story points. TRIGGERS: 'create an epic', 'create epic', 'new epic', 'show the backlog', 'view backlog', 'add to sprint', 'move to sprint', 'set story points', 'sprint planning', 'epic for', 'link to epic', 'sprint list', 'active sprint', 'velocity', 'create subtask'. NOT FOR: bugs/tasks/stories without epic context (use jira-issue), field ID discovery (use jira-fields), searching issues by JQL (use jira-search), transitioning issues through workflow (use jira-lifecycle).
jira-assistant
JIRA automation hub routing to 13 specialized skills for any JIRA task: issues, workflows, agile, search, time tracking, service management, and more.
jira-bulk-operations
Bulk operations for multiple issues at scale. TRIGGERS: 'bulk update', 'bulk close', 'bulk transition', 'bulk assign', 'transition N issues' (N >= 10), 'update all bugs', 'close 50 issues', 'mass transition', 'update multiple issues', quantities like '50 issues', '100 bugs', '20+ tickets'. Use for operations on 10+ issues. NOT FOR: single issue transitions (use jira-lifecycle), searching only without modifications (use jira-search), single issue field updates (use jira-issue).
jira-collaboration
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jira-developer-integration
Git and developer workflow integration. TRIGGERS: 'generate branch name', 'create branch name', 'branch name for', 'write PR description', 'PR description for', 'link PR', 'link pull request', 'parse commit', 'extract issue from commit', 'smart commit', 'development panel'. Use for Git, GitHub, GitLab, Bitbucket integration with JIRA. NOT FOR: issue field updates (use jira-issue), searching issues (use jira-search), status transitions (use jira-lifecycle).
jira-custom-fields
Custom field discovery and configuration. TRIGGERS: 'field ID for', 'what's the field ID', 'what is the field ID', 'list custom fields', 'what fields are available', 'what custom fields', 'show custom fields', 'customfield_', 'find field', 'agile fields', 'configure agile fields', 'story points field'. Use for JIRA field metadata and discovery. NOT FOR: setting field values on issues (use jira-issue), setting story points (use jira-agile), searching by field values (use jira-search).
jira-issue-management
Core JIRA issue CRUD - create bugs/tasks/stories, get issue details, update fields, delete issues. TRIGGERS: 'show me [KEY]', 'get issue [KEY]', 'view issue', 'create a bug/task/story', 'update [KEY]', 'delete [KEY]', 'details of [KEY]', 'look up [KEY]', 'what's in [KEY]'. NOT FOR: epics (use jira-agile), transitions/status changes (use jira-lifecycle), comments/attachments (use jira-collaborate), time tracking (use jira-time), bulk operations on 10+ issues (use jira-bulk), dependencies/blockers (use jira-relationships), branch names/PR descriptions (use jira-dev).
jira-service-management
Complete ITSM/ITIL workflow support for JSM - service desks, requests, SLAs, customers, approvals, knowledge base. Use when managing service desk requests, tracking SLAs, or handling customer operations.
jira-lifecycle-management
Manage issue lifecycle through workflow transitions and status changes. Control who does what and when via assignments, versions, and components.
jira-operations
JIRA cache and performance operations. TRIGGERS: 'warm the cache', 'warm cache', 'cache status', 'clear cache', 'cache warm', 'cache for project', 'discover project', 'project discovery', 'cache hit rate', 'optimize performance', 'rate limit'. Use for JIRA API performance optimization and project context discovery. NOT FOR: project configuration/settings (use jira-admin), issue operations (use jira-issue), bulk issue modifications (use jira-bulk).
jira-issue-relationships
Issue linking, blockers, and dependency analysis. TRIGGERS: 'what's blocking', 'what is blocking', 'is blocked by', 'link issues', 'link to', 'blockers for', 'depends on', 'clone issue', 'clone with', 'blocking chain', 'dependency graph', 'show dependencies', 'get blockers', 'relates to', 'duplicates'. Use for issue dependencies, relationships, and cloning. NOT FOR: epic linking (use jira-agile), field updates (use jira-issue), bulk cloning (use jira-bulk).
jira-time-tracking
Time tracking, worklogs, and time reports. TRIGGERS: 'log time', 'time spent on', 'log hours', 'log work', 'worklog', 'time tracking', 'timesheet', 'how much time', 'time logged', 'time report', 'export timesheet', 'set estimate', 'remaining estimate', 'original estimate'. Use for time-related queries and operations on issues. NOT FOR: SLA tracking (use jira-jsm), date-based issue searches (use jira-search), issue field updates unrelated to time (use jira-issue).
security-scanner
Scan installed plugins and skills for security risks including malicious code AND malicious natural language instructions. Use /security-scanner to audit before installation.
rules-review
Check code changes for .claude/rules/ compliance. Use this skill when you need to verify that code changes follow project coding rules, whether as part of dev-workflow or standalone. Triggers on: rule compliance check, rules review, verify conventions, check coding standards.
tr
Translate text between Japanese and English. Auto-detects source language. Use --hq for high-quality (sonnet), --fast for standard (haiku).
run-tests
Verify plugins marketplace structure, version consistency, and JSON/frontmatter validity via subagent
skill-review
Review uncommitted skill changes against skill-creator best practices and apply improvements. Use this whenever the user asks to "review skills", "check best practices", "improve SKILL.md", or wants a quality check on skill files before committing. Use this when there are uncommitted diffs in SKILL.md, README.md, or references/ files under skills/ or .claude/skills/. This is for reviewing existing skill changes, not creating new skills from scratch.
apply-rules
Apply organization-wide rules (from merge-rules output) to the current project. Detects tech stack, merges Principles, cleans up promoted patterns from .local.md, and fixes non-conforming files.
ask-claude
Asks Claude CLI for coding assistance. Use for getting a second opinion, code generation, debugging, or delegating coding tasks.
ask-codex
Asks Codex CLI for coding assistance. Use for getting a second opinion, code generation, debugging, or delegating coding tasks.
ask-copilot
Asks Copilot CLI for coding assistance. Use for getting a second opinion, code generation, debugging, or delegating coding tasks.
ask-gemini
Asks Gemini CLI for coding assistance. Use for getting a second opinion, code generation, debugging, or delegating coding tasks.
ask-peer
Consult with a peer engineer for plan review, code review, implementation discussions, or problem-solving brainstorming. Use when you need a second opinion, want to validate your approach, or check for overlooked issues.
caffeinate
Manage macOS caffeinate to prevent system sleep. Supports start/stop/status. macOS only.
dev-workflow
Guided development workflow that orchestrates plan → review → implement → check/test → code review → rules update. Use this skill whenever the user wants to develop a feature, fix a bug, refactor code, or make any code changes following a structured process — even if they don't explicitly mention "workflow" and simply describe what they want built or fixed.
merge-rules
Merge extract-rules output from multiple projects into a unified portable rule set. Promotes .local.md patterns shared across projects to Principles format.
extract-rules
Extract project-specific coding rules and domain knowledge from existing codebase, generating markdown documentation for AI agents. Use when onboarding a new project, after code review discussions about coding style, or when coding conventions need documenting. Also consider running after sessions where coding preferences were discussed or corrected (--from-conversation), or after PRs with significant review feedback (--from-pr).
system-architect
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site-reliability-engineer
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project-manager
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performance-optimizer
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