on-page-seo-auditor
Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断
outreach-manager
Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. 达人邀约建联/合作谈判话术
paid-measurement-loop
Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
performance-analyzer
Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator.
performance-monitor
Use when the user asks to "generate an SEO report", "出月报", "set SEO alerts", or "排名掉了提醒我"; two modes — report builds multi-metric traffic/ranking/authority/content dashboards, and alert configures threshold notifications for future ranking, traffic, technical, backlink, competitor, and AI-visibility changes. Not for raw position-by-position deltas — use rank-tracker. SEO报告/绩效仪表盘/SEO预警/排名监控
placement-exclusion-manager
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
preference-frequency-manager
Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档
product-feed-optimizer
Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复
rank-tracker
Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控
reactivation-specialist
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理
report-generator
Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer.
roi-calculator
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator.
search-term-miner
Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单
send-experiment-designer
Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定
serp-analysis
Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果
site-structure-optimizer
Use when the user asks to "plan my site structure", "design the page hierarchy / navigation / URL taxonomy", "fix internal linking", or "find orphan pages"; runs two modes — architecture (hierarchy, nav, URL patterns, hub/spoke clusters, Mermaid site maps) and linking (link graph, authority flow, anchor text, orphan disposition, source/target/anchor plan) — and outputs a structure score /100 plus a handoff summary. Not for external backlinks — use offsite-signal-analyzer; not for XML sitemap or indexation issues — use technical-seo-checker. 网站架构/信息架构/站点地图/内链优化
subject-line-lab
Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the profile-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查
technical-seo-checker
Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-auditor. 技术SEO/网站速度
trend-spotter
Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder.
prd-to-appspec
Transform PRDs (Product Requirements Documents) into structured XML app specifications optimized for AI coding agents. Converts developer-focused docs with code examples into declarative agent-consumable format. USE WHEN user says "convert PRD", "generate app spec", "transform PRD", "create specification from requirements", or wants to prepare a PRD for agent consumption.
prompting
Prompt engineering standards and context engineering principles for AI agents based on Anthropic best practices. Covers clarity, structure, progressive discovery, and optimization for signal-to-noise ratio.
smc-chart-analysis
Smart Money Concepts (SMC) and ICT-style chart analysis skill. Analyzes any market with one command - fetches real data, runs multi-timeframe analysis, identifies trade setups with entry/stop/targets. Use when user asks to "analyze [SYMBOL]", wants SMC/ICT analysis, asks about liquidity sweeps, order blocks, fair value gaps, or market structure, or wants trade setup recommendations.
smc-harness
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subagent-factory
Create specialized Claude Code agents on-the-fly. Guides through agent definition file creation with proper frontmatter, effective prompts, and tool scoping. USE WHEN user says 'create agent', 'new subagent', 'make an agent for', 'build agent', 'spawn agent', or wants to define custom agents for specific tasks.
system-design
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ai-handler
Integrate Replicate AI models with background processing, S3 storage, and credit systems
ai-sdk-handler
Integrate Vercel AI SDK for LLMs, Chatbots, Generative UI, and Agentic Workflows.
asset-creator
Create visual assets (images, illustrations) using AI (OpenAI DALL-E).
auth-handler
Manage authentication, authorization, and user sessions. Use when dealing with login, sign-up, API protection, middleware, or user data fetching.
blog-creator
Create SEO-optimized MDX blog posts with proper frontmatter
copywriter
Write high-converting, punchy, and professional copy for landing pages, emails, and marketing materials.
credits-handler
Manage the credit system (allocation, purchasing, usage). Use when adding credit types, configuring pricing, or building credit UI.
db-handler
Manage database schemas, Drizzle ORM, migrations, and data modeling. Use when creating tables, modifying columns, or planning database changes.
docs-creator
Create and organize public documentation pages using Fumadocs. Use when building new documentation pages or organizing existing ones.
email-handler
Create and send transactional emails using React Email. Covers templates, layout integration, and sending logic.
env-handler
Manage environment variables securely. Handles distinction between .env (template) and .env.local (secrets).
form-creator
Create forms, validation schemas, and CRUD API endpoints. Use when building new data entry features or managing existing forms.
generate-assets
Generate high-quality images and assets for components (hero sections, features, transformations) using Replicate's FLUX 1.1 Pro model.
inngest-handler
Create and manage Inngest functions for reliable background jobs, workflows, and scheduled tasks.
logo-generator
Generate logos using Replicate AI and make them transparent with background removal.
page-builder
Helper for building landing pages and marketing sites using Tailark components.
plans-handler
Manage subscription plans, pricing, and quotas. Use when adding plan features, updating limits, or building pricing pages.
plate-handler
Implement rich text editors using Plate.js. Supports creating both simple (comment/chat) and detailed (document/blog) editors.
replicate-handler
Integrate with Replicate AI for running models (image generation, LLMs, etc.).
s3-upload-handler
Handle S3 file uploads including UI components, client-side logic, and server-side processing
seo-handler
Manage SEO, sitemaps, and metadata for optimal search engine visibility
stripe-handler
Handle Stripe payments, custom checkouts, and webhook fulfillment outside of standard plans/credits.
theme-handler
Manage and update application themes using shadcn and tweakcn.
ui-handler
Implement UI using Shadcn MCP (atoms/theme) and 21st.dev MCP (complex sections). Use when adding buttons, layouts, or generating landing pages.
git-protocol
Git protocol implementation patterns using gitoxide for Guts repository operations
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