make-interfaces-feel-better
Design engineering principles for making interfaces feel polished. Use when building UI components, reviewing frontend code, implementing animations, hover states, shadows, borders, typography, micro-interactions, enter/exit animations, or any visual detail work. Triggers on UI polish, design details, "make it feel better", "feels off", stagger animations, border radius, optical alignment, font smoothing, tabular numbers, image outlines, box shadows.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
minimalist-ui
Clean editorial-style interfaces. Warm monochrome palette, typographic contrast, flat bento grids, muted pastels. No gradients, no heavy shadows.
money-ads
Paid advertising automation for Google Ads, Meta Ads, and other ad platforms. Creates campaigns, optimizes budgets, manages keywords, writes ad copy, and tracks ROAS. Leverages third-party ad management skills when available. Use when the user needs ad campaigns, PPC, SEM, paid traffic, or says 'run ads', 'Google Ads', 'Meta Ads', 'Facebook Ads', 'ad campaign', 'PPC', 'ROAS', or 'paid traffic'.
money-content
Automated content creation pipeline for business growth. Creates blog posts, landing pages, email sequences, social media content, and video scripts with 5-dimensional quality diagnosis, 12-signal authenticity audit, headline impact matrix, and content substance scoring. Use when the user needs content marketing, blog posts, email sequences, copywriting, video scripts, or says 'write content', 'blog post', 'email sequence', 'content calendar', 'marketing copy', 'video script', or 'hook'.
money-diagnose
Deep business diagnosis for when things aren't working. Uses Socratic questioning, first-principles reasoning, and constraint analysis to find WHY a business is stuck — not just prescribe solutions. Use when the user says 'my business isn't working', 'I'm stuck', 'what's wrong', 'diagnose my business', 'why am I not growing', 'help me figure out the problem', or describes a specific business challenge.
money-discover
Discover profitable business ideas from scratch. Analyzes market gaps, trending niches, user skills, and competitive landscapes with a competitive intelligence protocol including 4-filter benchmark stress test and Blue Ocean differentiation grid. Use when the user has no idea what to build, wants to explore opportunities, needs market research, competitive benchmarking, or says 'find me a business idea', 'what should I build', 'market research', 'find opportunities', or 'competitive analysis'.
money-finance
Financial tracking, revenue analytics, expense management, and pricing optimization. Integrates with Stripe for revenue data, tracks unit economics, and generates financial reports. Use when the user needs revenue tracking, financial reports, pricing optimization, expense management, or says 'revenue', 'MRR', 'ARR', 'finances', 'pricing', 'expenses', 'profit', 'ROAS', or 'unit economics'.
money-learn
Manage project learnings — small, atomic, validated patterns that the agent should remember across all skills and sessions. Different from /money-save (which captures full session state); learnings are individual insights that get auto-loaded into every other money-* skill's context. Use when the user has just discovered something worth remembering — a customer pattern, a pricing insight, a channel that works, a failure mode. Triggered by: 'remember this', 'log a learning', 'this is a pattern', 'show learnings', 'what have we learned', '记住这个', '存入经验', '查看经验库'.
money-ops
24/7 autonomous business operations orchestrator with business health scoring, canary monitoring, and safety guardrails. Schedules and runs all business functions automatically — content publishing, social media posting, outreach sequences, ad monitoring, financial reporting, health checks, and post-deploy verification. Use when the user wants to automate operations, schedule tasks, set up autonomous workflows, or says 'automate this', '24/7', 'run automatically', 'schedule', 'cron', 'autonomous', or 'set and forget'.
money-outreach
Automated outreach and sales pipeline — cold email sequences, partnership outreach, lead generation, and prospect management. Use when the user needs cold email campaigns, sales sequences, lead generation, partnership outreach, B2B sales, or says 'cold email', 'outreach', 'lead gen', 'find prospects', 'sales sequence', or 'partnerships'.
money-panel
Run all four review skills (investor, customer, operator, skeptic) on a business plan in sequence, then auto-decide where verdicts agree and surface only disagreements + taste decisions to the user. One command = full review gauntlet, intelligently filtered. Use when a plan is ready to be stress-tested before commit. Triggered by: 'panel review', 'review panel', 'run all reviews', 'review gauntlet', '审议会', '四方评审'.
money-product
Build the actual product — from landing page to deployed MVP with payment integration, QA testing, and post-deploy canary monitoring. Handles code generation, deployment, database setup, authentication, Stripe/payment integration, systematic QA protocol, and production health scoring. Use when the user needs to build something, deploy a product, set up payments, create a landing page, or says 'build this', 'deploy', 'create MVP', 'set up payments', or 'ship it'.
money-quality
Code and product quality gates for shipping with confidence. Runs code review, QA testing, performance checks, and security audits. Use when the user says 'review my code', 'is this ready to ship', 'check quality', 'run QA', 'test this', 'security check', 'pre-launch review', or wants a quality assessment before deploying.
money-report
Generate a deliverable markdown report by merging all /money-save snapshots for a project. Produces a shareable, dated document at ~/.smtm/reports/{project}/. Useful for sharing progress with co-founders, advisors, investors, or for personal review weeks/months later. Use when the user wants to package up accumulated state into a readable artifact. Triggered by: 'package this up', 'make me a report', 'export for partner', 'give me the deliverable', '出报告', '打包', '整理一份', '给合伙人看的'.
money-restore
Restore a prior business-state snapshot saved by /money-save, so you can continue from exactly where the last session left off. Loads the most recent snapshot for the current project (auto-detected from the working directory), or a specific one by index. Use when starting a new Claude Code conversation and the user wants to continue prior work. Triggered by: 'continue from last time', 'where did we leave off', 'pick up from before', 'resume', '接着上次', '续上', '之前的结论', '上次诊断到哪了'.
money-retro
Weekly business retrospective. Reads all snapshots, learnings, skill-usage telemetry, and (if provided) revenue data from the past week. Outputs: what got decided, what shipped, what's stalled, skill activity, suggested next focus. Surfaces unused skills as activation prompts. Use at end of week or end of sprint. Triggered by: 'weekly retro', 'business retro', 'what did we ship', 'how's the week going', '周复盘', '业务回顾', '本周复盘'.
money-review-customer
Review a business plan from the perspective of the named target customer. Asks: would they actually pay this price for this solution today? Outputs a verdict with one of four modes — PAY NOW / PAY WITH FRICTION / WOULDN'T PAY / WRONG ICP. Use when the user has a defined ICP and pricing and wants to stress-test whether the value prop survives contact with reality. Triggered by: 'customer review', 'would they pay', 'pricing reality check', '客户视角', '会付费吗'.
money-review-investor
Review a business plan or product strategy through the eyes of a smart-money seed/Series-A investor. Asks the brutal questions: Is this fundable? What's the moat? What's the exit story? Outputs a verdict with one of four modes — SEED VIABLE / LATER ROUND ONLY / BOOTSTRAP-ONLY / UNFUNDABLE. Use when the user has a business plan and wants to know if it would survive an investor pitch. Triggered by: 'investor review', 'is this fundable', 'VC perspective', '投资人视角'.
money-review-operator
Review a business plan from the perspective of the solo founder who has to actually execute it. Asks the brutal operational questions: Can I build this with my time budget? Can I keep it running? Will my cashflow survive? Outputs a verdict — SHIPPABLE NOW / SHIPPABLE WITH DESCOPE / NEEDS HIRE / WRONG STACK. Use when a plan looks great on paper and you want to know whether a solo operator can actually execute it. Triggered by: 'operator review', 'can I actually do this solo', 'execution reality check', '操盘视角', '我能不能干得动'.
money-review-skeptic
Review a business plan from the perspective of a hostile devil's advocate. Asks: what kills this in month 6? What's everyone politely not mentioning? Outputs a verdict — EXISTENTIAL RISK / SOLVABLE RISKS / LOW-RISK / WRONG QUESTION. Use after the investor/customer/operator reviews are done, as the final gauntlet before committing real time and money. Triggered by: 'skeptic review', 'devil's advocate', 'what would kill this', 'red team this', '泼冷水', '杀手在哪'.
money-save
Save the current business state to disk so future Claude Code sessions can pick up where you left off. Captures confirmed conclusions, ruled-out directions, open hypotheses, and the next recommended skill. Use when the user has just reached a conclusion in /money-discover, /money-strategy, /money-diagnose, or any pipeline phase, and wants to lock the state in. Also triggered by: 'save this', 'checkpoint', 'remember this', 'lock it in', '保存', '存档', '记下来', '这个结论留着'.
money-seo
SEO and GEO (Generative Engine Optimization) for organic traffic and AI search visibility. Covers technical SEO, content SEO, keyword strategy, schema markup, and optimization for AI search engines (ChatGPT, Perplexity, Gemini). Use when the user needs SEO audit, keyword research, GEO optimization, schema markup, or says 'SEO', 'search optimization', 'keywords', 'organic traffic', 'AI search', 'GEO', or 'rank higher'.
money-skillify
Codify a successful workflow from the current conversation into a permanent project-local skill. After you discover (e.g.) a cold-email sequence that converts, an ad-creative format that beats baseline, or a content-pipeline cadence that compounds — /money-skillify writes it as a SKILL.md under the project's local skills directory so future sessions can re-invoke it without re-discovery. Use when the user says: 'this worked, save it', 'codify this', 'turn this into a skill', '把这个固化下来', '存成 skill'.
money-social
Social media management and community building automation. Creates content calendars, drafts posts, manages engagement, and builds audience across X/Twitter, LinkedIn, Reddit, Product Hunt, and other platforms. Use when the user needs social media strategy, content scheduling, community building, or says 'social media', 'tweet', 'LinkedIn post', 'Reddit', 'Product Hunt launch', or 'build audience'.
money-strategy
Create comprehensive business strategy with premise deconstruction, business model stress test, pricing, go-to-market plan, and competitive positioning. Runs a 4-layer premise audit before strategy, then generates a full market research report with SWOT, 4P, 10-point business model validation, and constraint analysis. Use when the user has an idea and needs a strategic plan, competitive analysis, pricing strategy, GTM plan, or says 'business plan', 'strategy', 'pricing', 'go-to-market', or 'competitive analysis'.
money-upgrade
Auto-update the show-me-the-money skill suite to the latest version. One command checks npm for a new version, downloads it, replaces the installed skills, and shows what changed. Use when the user wants to update skills, check for new versions, or says 'upgrade money', 'update skills', 'latest version', 'auto-update', or 'check for updates'.
money
Main entry point for the Show Me The Money business automation suite. Routes to specialized skills for building and running a 24/7 automated business from scratch. Use when the user wants to start a business, automate operations, generate revenue, find product ideas, set up marketing, or run any business function autonomously. Also use when the user says 'show me the money', 'make money', 'start a business', 'automate my business', or 'build a company'.
nested-border-radius
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obsidian-bases
Create and edit Obsidian Bases (.base files) with views, filters, formulas, and summaries. Use when working with .base files, creating database-like views of notes, or when the user mentions Bases, table views, card views, filters, or formulas in Obsidian.
obsidian-cli
Interact with Obsidian vaults using the Obsidian CLI to read, create, search, and manage notes, tasks, properties, and more. Also supports plugin and theme development with commands to reload plugins, run JavaScript, capture errors, take screenshots, and inspect the DOM. Use when the user asks to interact with their Obsidian vault, manage notes, search vault content, perform vault operations from the command line, or develop and debug Obsidian plugins and themes.
obsidian-markdown
Create and edit Obsidian Flavored Markdown with wikilinks, embeds, callouts, properties, and other Obsidian-specific syntax. Use when working with .md files in Obsidian, or when the user mentions wikilinks, callouts, frontmatter, tags, embeds, or Obsidian notes.
onboarding
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
paywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.
product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
prospecting
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," or "qualified leads." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
react-ts-init
Initialize greenfield React + TypeScript projects with strict linting, formatting, and Tailwind CSS. ALWAYS use this skill whenever a user is creating, setting up, or initializing a new React + TypeScript project. Trigger automatically for phrases like "new project", "new React app", "initialize React", "setup React", "create React", "scaffold", "greenfield", or any context where a fresh TypeScript + React codebase is being created. This includes when users run npm create vite, npx create-react-app, or any other project scaffolding tool. The skill sets up strict ESLint, Prettier, TypeScript, and Tailwind CSS configurations.
redesign-existing-projects
Upgrades existing websites and apps to premium quality. Audits current design, identifies generic AI patterns, and applies high-end design standards without breaking functionality. Works with any CSS framework or vanilla CSS.
referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
rtl-web-development
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sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
schema
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
signup
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.
site-architecture
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
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