marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
marketing-skills
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micro-interactions
Use when designing small UI feedback moments like button states, toggles, form validation, loading indicators, or notification badges.
microinteractions
'Design the small details -- triggers, rules, feedback, loops and modes -- that separate good products from great ones. Use when the user mentions \"microinteraction\", \"button feedback\", \"loading state\", \"toggle design\", \"animation detail\", \"interaction polish\", \"state transitions\", or \"input feedback\". Also trigger when designing form validation responses, progress indicators, confirmation dialogs, or any UI element where the user expects immediate feedback. Covers trigger design, state rules, feedback mechanisms, and progressive loops. For overall UI polish, see refactoring-ui. For affordance design, see design-everyday-things.'
og-image
Generate social media preview images (Open Graph) and configure meta tags. Creates a screenshot-optimized page using the project's existing design system, captures it at 1200x630, and sets up all social sharing meta tags.
onboarding
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\" Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.
paywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" \"in-app pricing,\" \"free users won't upgrade,\" \"trial to paid conversion,\" or \"how do I get users to pay.\" Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) \u2014 this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
php-modernization
Use when modernizing PHP code: PHP 8.1-8.5 features, PSR/PHP-FIG/PER-CS compliance, PHPStan/Rector/PHP-CS-Fixer/PHPat tooling, DTOs/enums/readonly/property hooks, type safety. Triggers: PHP modernization, type safety, PHPStan, Rector, PHP-CS-Fixer, enum, DTO, readonly, strict_types, property hooks, PHP 8.4, PHP 8.5.
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" \"overlay,\" \"collect emails with a popup,\" \"exit popup,\" \"scroll trigger,\" \"sticky bar,\" or \"notification bar.\" Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
postgres-best-practices
Postgres performance optimization and best practices from Supabase. Use this skill when writing, reviewing, or optimizing Postgres queries, schema designs, or database configurations.
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.
product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills \u2014 it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" or \"building many pages for SEO.\" For auditing existing SEO issues, see seo-audit.
prospecting
When the user wants to find, qualify, and build a list of prospects to reach out to \u2014 across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
prototype
Build a throwaway prototype to flesh out a design before committing to it. Routes between two branches \u2014 a runnable terminal app for state/business-logic questions, or several radically different UI variations toggleable from one route. Use when the user wants to prototype, sanity-check a data model or state machine, mock up a UI, explore design options, or says \"prototype this\", \"let me play with it\", \"try a few designs\".
react-best-practices
React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.
readiness-report
Evaluate how well a codebase supports autonomous AI-assisted development. Analyzes repositories across five pillars (Agent Instructions, Feedback Loops, Workflows & Automation, Policy & Governance, Build & Dev Environment) covering 74 features. Use when users want to assess how agent-ready a repository is.
redmine-agent-ready-tickets
Turn queued, vague, mixed-scope, or underspecified Redmine issues into evidence-backed implementation contracts that Claude, ChatGPT, Codex, Hermes, or another coding agent can execute. Use when a user says "send to AI/KI", asks Hermes to prepare a Redmine ticket, audits an AI-preparation queue, rewrites or splits tickets, applies Wayfinder-style research/grilling/prototype/task planning, creates vertical child tickets and blocking relations, or reviews whether a ticket is ready for autonomous implementation.
refactor-clean
You are a code refactoring expert specializing in clean code principles, SOLID design patterns, and modern software engineering best practices. Analyze and refactor the provided code to improve its quality, maintainability, and performance.
refactor
'Surgical code refactoring to improve maintainability without changing behavior. Covers extracting functions, renaming variables, breaking down god functions, improving type safety, eliminating code smells, and applying design patterns. Less drastic than repo-rebuilder; use for gradual improvements.'
referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
remotion-best-practices
Best practices for Remotion - Video creation in React
revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
schema
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions \"schema markup,\" \"structured data,\" \"JSON-LD,\" \"rich snippets,\" \"schema.org,\" \"FAQ schema,\" \"product schema,\" \"review schema,\" \"breadcrumb schema,\" \"Google rich results,\" \"knowledge panel,\" \"star ratings in search,\" or \"add structured data.\" Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
security-audit
Use when conducting security assessments \u2014 OWASP Top 10 / API / LLM, CWE Top 25, CVSS scoring \u2014 auditing PHP/TYPO3, APIs, frontend, Terraform/K8s/Docker IaC, AWS cloud, AI agent configs, or scanning dependencies.
security-incident-reporting
Builds security incident reports, DDoS post-mortems, timelines, IoC sections, CVE correlation, severity scoring, and blameless root cause analysis. Use when the user needs an incident report, post-mortem, forensics summary, security timeline, DDoS analysis, SIR, root cause analysis, or communication for a security event.
seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" \"SEO health check,\" \"my traffic dropped,\" \"lost rankings,\" \"not showing up in Google,\" \"site isn't ranking,\" \"Google update hit me,\" \"page speed,\" \"core web vitals,\" \"crawl errors,\" or \"indexing issues.\" Use this even if the user just says something vague like \"my SEO is bad\" or \"help with SEO\" \u2014 start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
setup-matt-pocock-skills
Sets up an `## Agent skills` block in AGENTS.md/CLAUDE.md and `docs/agents/` so the engineering skills know this repo's issue tracker (GitHub or local markdown), triage label vocabulary, and domain doc layout. Run before first use of `to-issues`, `to-prd`, `triage`, `diagnose`, `tdd`, `improve-codebase-architecture`, or `zoom-out` \u2014 or if those skills appear to be missing context about the issue tracker, triage labels, or domain docs.
shadcn-ui
Provides complete shadcn/ui component library patterns including installation, configuration, and implementation of accessible React components. Use when setting up shadcn/ui, installing components, building forms with React Hook Form and Zod, customizing themes with Tailwind CSS, or implementing UI patterns like buttons, dialogs, dropdowns, tables, and complex form layouts.
signup
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" \"account creation flow,\" \"people aren't signing up,\" \"signup abandonment,\" \"trial conversion rate,\" \"nobody completes registration,\" \"too many steps to sign up,\" or \"simplify our signup.\" Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.
site-architecture
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO \u2014 see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
skill-creator
Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.
sms
When the user wants to plan, build, or optimize SMS or MMS marketing \u2014 including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.
social
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.
tdd
Test-driven development with red-green-refactor loop. Use when user wants to build features or fix bugs using TDD, mentions \"red-green-refactor\", wants integration tests, or asks for test-first development.
to-issues
Break a plan, spec, or PRD into independently-grabbable issues on the project issue tracker using tracer-bullet vertical slices. Use when user wants to convert a plan into issues, create implementation tickets, or break down work into issues.
to-prd
Turn the current conversation context into a PRD and publish it to the project issue tracker. Use when user wants to create a PRD from the current context.
triage
Triage issues through a state machine driven by triage roles. Use when user wants to create an issue, triage issues, review incoming bugs or feature requests, prepare issues for an AFK agent, or manage issue workflow.
tvos-design
Apple Human Interface Guidelines for Apple TV. Use when building tvOS apps with focus-based navigation, Siri Remote input, or living room viewing experiences. Triggers on tasks involving Apple TV, tvOS, 10-foot UI, or media playback.
typo3-14-update
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typo3-accessibility
Audits and implements TYPO3 accessibility patterns for WCAG 2.2 AA, including Fluid templates, PHP helpers, JavaScript widgets, forms, focus states, ARIA, and go-live checks. Use when building or reviewing TYPO3 templates, content elements, extensions, or frontend code for accessibility, keyboard support, screen readers, WCAG, ARIA, or a11y readiness.
typo3-batch
Plans and executes batch TYPO3 migrations and large-scale refactors across hooks, PSR-14 events, TCA, dependency injection, Fluid, namespaces, ext_localconf, Content Blocks, localization, and PHP upgrades. Use when the user asks for bulk migration, mass refactor, codemod-style TYPO3 updates, repeated fixes across an extension, or coordinated v14 modernization.
typo3-conformance
Use when assessing TYPO3 extension quality, conformance checking, standards compliance, modernization to v12/v13/v14 (v14.3 LTS is the default/gold standard), TER readiness, or best practices review. Also triggers on: extension audit, quality score, full assessment, fix all findings, conformance audit, Fluid 5 strict ViewHelpers, ext_tables.php removal, Extbase attributes (Authorize/RateLimit), HashService removal, Bootstrap 5 migration, CSP compliance, ViewHelper security, XLIFF hygiene, PHP 8.4/8.5 compat.
typo3-content-blocks
Guides TYPO3 Content Blocks modeling for Content Elements, Record Types, Page Types, and File Types as the single source of truth. Use when creating, migrating, auditing, or debugging Content Blocks config.yaml files, make:content-block output, content elements, record types, page types, file types, collections, IRRE, labels, previews, or friendsoftypo3/content-blocks behavior.
typo3-core-contributions
Use when analyzing TYPO3 Forge issues, submitting patches to Gerrit, contributing core bug fixes, documentation contributions, cherry-pick workflows, or CI debugging on Gerrit. Core `main` branch is v15-in-progress (PHP 8.4/8.5); v14.3 LTS bugfixes land on branch `14.3` and are backported via cherry-pick. Also triggers on: forge.typo3.org, core patch, Gerrit review, TYPO3 Core contribution.
typo3-datahandler
Guides transactional TYPO3 record manipulation with DataHandler, including datamaps, cmdmaps, backend user context, reference index handling, workspace-aware operations, hooks, and PSR-14 events. Use when creating, updating, moving, localizing, deleting, or extending TYPO3 records, pages, content, categories, IRRE children, or backend data operations.
typo3-ddev
Use when providing DDEV URLs, accessing TYPO3 backend in browser, performing any ddev command (e.g. start, stop, restart, describe, exec), setting up DDEV for TYPO3 extension development, or testing across multiple TYPO3 versions. Triggers on: ddev URLs, backend URLs, local development, docker environment, PHP version management, multi-version testing.
typo3-docs
Use when creating, editing, or reviewing TYPO3 extension documentation (Documentation/*.rst, guides.xml, README.md, XLF translations), rendering docs with Docker, using TYPO3 RST directives, adding screenshots, deploying to docs.typo3.org, improve docs, fix documentation, or XLIFF 2-space indentation (TYPO3 v14+).
typo3-extension-upgrade
Use when upgrading TYPO3 extensions to newer LTS versions (v11->v12, v12->v13, v13->v14 - v14.3 LTS is the current target), running Extension Scanner, Rector, Fractor, PHPStan, fixing deprecated APIs, or resolving compatibility issues. Also triggers on: migration, version upgrade, deprecated API, dual-version compatibility, Fluid 5 strict VHs, HashService removal, ext_tables.php split.
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