forge-cost
Audit cloud infrastructure costs and produce a concrete optimization plan with specific changes and estimated savings. Use when asked to "how much is this costing", "reduce cloud spend", "cost optimization", "are we overpaying", "cloud bill", or "budget for this infra".
forge-diagnose
Diagnose runtime infrastructure issues — cold starts, timeouts, scaling problems, network failures. Use when asked about "infra is slow", "cold starts", "network issues", "why is this timing out", "scaling problem", "latency spikes", or "service is down".
forge-infra
Build production-grade infrastructure as code for a service or project. Use when asked to "set up infra", "provision infrastructure", "create cloud resources", "IaC for this project", "terraform for this", or "deploy this service".
forge-network
Design and build networking infrastructure — VPCs, subnets, DNS, load balancers, firewall rules. Use when asked to "set up networking", "VPC design", "configure DNS", "load balancer setup", "network architecture", or "firewall rules".
forge-recon
Infrastructure reconnaissance — inventory all cloud resources, map connections, flag risks. Use when asked to "inventory our infra", "what infrastructure do we have", "map our cloud resources", "infra discovery", or "what's running in our cloud".
forge
Infrastructure engineer — cloud services, IaC, networking, cost optimization.
form-audit
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form-brand
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form-brief
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form-component
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form-deck
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form-email
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form-exam
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form-logo
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form-mobile
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form-palette
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form-social
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form-style
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form-tokens
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form-web
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form
Visual designer — brand identity, color systems, typography, design tokens, and UI design.
helm-arbiter
Scope arbitration — resolve disagreements between product and engineering on what is in or out of scope, with a decision log and escalation path. Use when asked to "resolve this scope disagreement", "arbitrate between product and eng", "scope is creeping", "we can't agree on what's in scope", or "help us decide what to cut".
helm-brief
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helm-handoff
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helm-plan
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helm-recon
Product landscape reconnaissance — survey existing briefs, research, strategy, and team output before writing new briefs or dispatching specialists. Use when asked to "understand the product state", "what briefs exist", "what has the team produced", "orient me on this product", or before starting a new product initiative.
helm
Head of product — orchestrate the product team, write briefs, plan initiatives, hand off to Apex.
ink-calendar
Build a content calendar — editorial plan, publishing cadence, topic assignment, and distribution workflow. Use when asked to "build a content calendar", "plan our content for the quarter", "how often should we publish", or "create an editorial schedule".
ink-case
Write customer case studies and success stories — interview guide, story structure, and publish-ready case study with metrics. Use when asked to "write a case study", "document a customer success story", "create social proof content", or "write about how [customer] uses the product".
ink-post
Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".
ink-recon
Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.
ink-seo
SEO strategy and keyword research — build topic clusters, keyword gap analysis, on-page audit, and prioritized SEO roadmap. Use when asked to "improve our SEO", "do keyword research", "build a topic cluster", or "why aren't we ranking".
ink
Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar.
keep-expand
Design expansion revenue playbooks — upsell triggers, seat expansion sequences, tier upgrade paths, and cross-sell motions. Use when asked to "grow existing customers", "increase NRR", "design upsell", or "how do we get customers to expand".
keep-health
Design a customer health scoring model — define signals, weights, thresholds, and action triggers. Use when asked to "build health scoring", "how do we predict churn", "what signals indicate a customer is at risk", or "design our health model".
keep-onboard
Optimize customer onboarding — map the activation sequence, identify drop-off points, design the aha moment, and produce the onboarding email sequence. Use when asked to "fix onboarding", "improve activation", "time-to-value is too slow", or "customers aren't getting started".
keep-playbook
Write churn prevention and win-back playbooks — risk intervention sequences, save conversation guides, and win-back email campaigns. Use when asked to "prevent churn", "save at-risk customers", "win back churned customers", or "build a save play".
keep-recon
Customer success reconnaissance — audit current onboarding completion, health signals, NRR, churn patterns, and CS motion. Use when asked to "audit our customer success", "why are customers churning", "what's our NRR", or before designing any CS playbook.
keep
Customer Success engineer — onboarding optimization, health scoring, expansion revenue, churn prevention, and NRR growth.
lens-audit
Review existing analytics — find all dashboards and reports, check who uses them, whether metrics are defined, and whether they drive decisions. Recommend what to keep, kill, or add. Use when asked "are our dashboards useful", "analytics review", or "metrics audit".
lens-chart
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lens-dashboard
Design and spec an analytical dashboard — define the question each chart answers, write the SQL queries, spec the layout and refresh cadence. Produces a complete dashboard spec ready to implement. Use when asked to "build a dashboard", "analytics dashboard", "BI dashboard", "weekly product health", or "visualize this data".
lens-metrics
Produce a complete metrics definition doc — metric name, formula, data source, segmentation, SQL or event tracking spec, and what good/bad looks like. Given a product area, outputs the full metrics spec. Use when asked to "define KPIs", "metrics framework", "what should we measure", "north star metric", or "instrument this feature".
lens-recon
Analytics reconnaissance for takeover — find all analytics tools, inventory what's tracked and dashboarded, assess data freshness and metric definitions, and present a coverage map. Use when asked "what analytics exist", "BI assessment", or "what do we track".
lens-report
Build a reporting pipeline — scheduled reports with SQL queries, delivery via Slack or email, threshold alerts, and historical comparison. Use when asked for "automated reports", "scheduled report", "email digest", or "Slack alerts for metrics".
lens
Analytics and BI engineer — dashboards, metrics design, reporting pipelines, and data storytelling.
lumen-abtest
A/B test design — produce an experiment spec with hypothesis, primary metric, MDE, sample size, run time, and decision rule. Also determines when NOT to A/B test and what to do instead. Use when asked to "design an A/B test", "should we test this", "experiment design", "how do we know if this works", "what's the sample size", or "set up an experiment".
lumen-funnel
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lumen-instrument
Instrumentation plan — design event taxonomy, property schema, and tracking plan for analytics tools. Use when asked to "what should we track", "instrumentation plan", "set up analytics events", "analytics event schema", "tracking plan", or "instrument this feature".
lumen-metrics
Metrics architecture — produce a complete metrics plan given a product description. North Star, input metrics tree, instrumentation spec, action triggers, and counter-metrics. Use when asked to "design a metrics framework", "what should we measure", "build a metrics system", "define our KPIs", "what are our success metrics", "metrics strategy", or "what do we track".
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