keyword-cluster-builder
Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
landing-page-copywriter
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
landing-page
Create high-converting landing pages with persuasive copy, clear CTAs, social proof, and optimized structure. Use when building sales pages, product pages, lead capture pages, or conversion-focused pages.
launch-gtm-execution
Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.
lead-research-assistant
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
linkedin-post-optimizer
Professional narrative style with line breaks, hashtag strategy, and hooks in first 2 lines to avoid truncation
marketing-demand-acquisition
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.
marketing-strategy-pmm
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
marketing
Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.
personalization-at-scale
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
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pricing-strategist
Design and optimize pricing strategies for SaaS products including tiering, packaging, value metrics, and experimentation. Use when setting initial pricing, optimizing conversion, expanding revenue, or when users ask about pricing strategy, monetization, or revenue optimization.
product-analytics
Measure what matters with proper event tracking, funnels, cohorts, and metrics. Use when setting up analytics, tracking features, or understanding behavior.
qr-code-generator
Generate QR codes with URLs and UTM tracking. Exports PNG/SVG with captions. Use for single codes, batch generation, or marketing campaigns with tracking parameters.
roi-analyzer
Use when preparing executive reports, evaluating investments, or calculating ROI/break-even/payback period. 30-minute analysis (87.5% time saving). Includes scenario analysis.
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seo-content-optimizer
Optimize content for search engines with keyword analysis, readability scoring, meta descriptions, and competitor comparison. Use this when users want to improve SEO, optimize blog posts, or analyze content for search performance.
serp-analysis
SERP analysis techniques for intent classification, feature identification, and competitive intelligence. Use when analyzing search results for content strategy.
social-media-analyzer
Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions
technical-launch-planner
Plan and execute technical product launches for developer tools, APIs, and technical products. Use this skill when technical PMMs need to "plan a launch", "create a launch strategy", "coordinate a product release", or "prepare for GA/beta launch".
ui-ux-audit
Mandatory audit workflow for UI/UX changes that reads current state FIRST, checks for redundancy, respects clean design philosophy, and identifies genuine gaps before implementation. Auto-invoked when user mentions UI, UX, design, layout, homepage, page improvements, visual changes, or interface modifications.
utm-builder
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
agile-sprint-planning
Plan and execute effective sprints using Agile methodologies. Define sprint goals, estimate user stories, manage sprint backlog, and facilitate daily standups to maximize team productivity and deliver value incrementally.
agile
Agile product management, Scrum practices, and team collaboration for iterative product development.
analytics-metrics-kpi
Master metrics definition, KPI tracking, dashboarding, A/B testing, and data-driven decision making. Use data to guide product decisions.
competitive-analysis
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
customer-feedback-analyzer
Synthesize user feedback from multiple channels and identify patterns to inform product decisions. Use when analyzing feedback, prioritizing feature requests, conducting NPS surveys, or understanding user sentiment. Covers feedback collection, categorization, prioritization frameworks, and closing the feedback loop.
discovery-interviews-surveys
Use when validating product assumptions before building, discovering unmet user needs, understanding customer problems and workflows, testing concepts or positioning, researching target markets, identifying jobs-to-be-done and hiring triggers, uncovering pain points and workarounds, or when users mention user research, customer interviews, surveys, discovery interviews, validation studies, or voice of customer.
feature-planning
Use after research (Z01 files exist) to create implementation plan - follow structured workflow
forecast-premortem
Use to stress-test predictions by assuming they failed and working backward to identify why. Invoke when confidence is high (>80% or <20%), need to identify tail risks and unknown unknowns, or want to widen overconfident intervals. Use when user mentions premortem, backcasting, what could go wrong, stress test, or black swans.
postmortem
Use when analyzing failures, outages, incidents, or negative outcomes, conducting blameless postmortems, documenting root causes with 5 Whys or fishbone diagrams, identifying corrective actions with owners and timelines, learning from near-misses, establishing prevention strategies, or when user mentions postmortem, incident review, failure analysis, RCA, lessons learned, or after-action review.
prd-generator
Generate comprehensive Product Requirements Documents (PRDs) for product managers. Use this skill when users ask to "create a PRD", "write product requirements", "document a feature", or need help structuring product specifications.
prioritization-effort-impact
Use when ranking backlogs, deciding what to do first based on effort vs impact (quick wins vs big bets), prioritizing feature roadmaps, triaging bugs or technical debt, allocating resources across initiatives, identifying low-hanging fruit, evaluating strategic options with 2x2 matrix, or when user mentions prioritization, quick wins, effort-impact matrix, high-impact low-effort, big bets, or asks "what should we do first?".
requirements-specification
Master requirements gathering, user story writing, acceptance criteria definition, and scope management. Transform insights into clear, actionable specifications.
roadmap-backcast
Use when planning with fixed deadline or target outcome, working backward from future goal to present, defining milestones and dependencies, mapping critical path, identifying what must happen when, planning product launches with hard dates, multi-year strategic roadmaps, event planning, transformation initiatives, or when user mentions "backcast", "work backward from", "reverse planning", "we need to launch by", "target date is", or "what needs to happen to reach".
roadmap-prioritization-planning
Master prioritization frameworks, roadmap planning, timeline estimation, and resource allocation. Create executable roadmaps that drive focus and alignment.
stakeholders-org-design
Use when designing organizational structure (team topologies, Conway's Law alignment), mapping stakeholders by power-interest for change initiatives, defining team interface contracts (APIs, SLAs, decision rights, handoffs), assessing capability maturity (DORA, CMMC, agile maturity models), planning org restructures (functional to product teams, platform teams, shared services), or when user mentions "org design", "team structure", "stakeholder map", "team interfaces", "capability maturity", "Conway's Law", or "RACI".
product-strategy
Master product strategy, market analysis, competitive positioning, and long-term product vision. Define business models and craft go-to-market strategies that drive success.
user-persona-creation
Create detailed user personas based on research and data. Develop realistic representations of target users to guide product decisions and ensure user-centered design.
user-research
User research methods, customer insight gathering, and problem validation for product discovery.
work-intake
Entry point for ALL work requests - triages scope from trivial to massive, asks clarifying questions, and routes to appropriate planning skills. Use this when receiving any new work request.
writing-product-specs
Use when asked to design a new feature or project
writing-user-stories
Use when an agent needs to write user stories for a project
a-share-analysis
Comprehensive China A-share stock analysis covering fundamental analysis, technical analysis, policy impact assessment, and market-specific features (T+1 trading, price limits, northbound capital flow). Use when user asks about A股分析, Chinese mainland stocks, Shanghai/Shenzhen listed stocks, or needs analysis considering China market characteristics.
a-share-screener
Screen and filter A-share stocks based on fundamental metrics, technical indicators, capital flow, and custom criteria. Support multiple screening strategies including value investing, growth investing, momentum trading, and dividend hunting. Use when user wants to find stocks meeting specific criteria like "低PE高ROE股票", "北向资金加仓股", "突破年线的股票".
backtest-expert
Expert guidance for systematic backtesting of trading strategies. Use when developing, testing, stress-testing, or validating quantitative trading strategies. Covers "beating ideas to death" methodology, parameter robustness testing, slippage modeling, bias prevention, and interpreting backtest results. Applicable when user asks about backtesting, strategy validation, robustness testing, avoiding overfitting, or systematic trading development.
breadth-chart-analyst
This skill should be used when analyzing market breadth charts, specifically the S&P 500 Breadth Index (200-Day MA based) and the US Stock Market Uptrend Stock Ratio charts. Use this skill when the user provides breadth chart images for analysis, requests market breadth assessment, positioning strategy recommendations, or wants to understand medium-term strategic and short-term tactical market outlook based on breadth indicators. All analysis and output are conducted in English.
canslim-screener
Screen US stocks using William O'Neil's CANSLIM growth stock methodology. Use when user requests CANSLIM stock screening, growth stock analysis, momentum stock identification, or wants to find stocks with strong earnings and price momentum following O'Neil's investment system.
china-macro-analyst
Analyze China macroeconomic data, PBOC monetary policy, fiscal policy, and their impact on A-share and HK stock markets. Track GDP, CPI, PPI, PMI, social financing, and interpret policy signals. Use when user asks about 中国宏观经济, 央行政策, economic data impact on markets, or needs to understand policy implications for investment.
cross-border-flow-tracker
Track and analyze cross-border capital flows between mainland China and Hong Kong via Stock Connect (沪港通/深港通). Monitor northbound (北向资金) and southbound (南向资金) flows, identify trending stocks, and analyze institutional positioning. Use when user asks about 北向资金, 南向资金, 外资动向, Stock Connect flows, or cross-border investment trends.
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