copy-editing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
data-analysis
Analyze datasets to extract insights, identify patterns, and generate reports. Use when exploring data, creating visualizations, or performing statistical analysis. Handles CSV, JSON, SQL queries, and Python pandas operations.
deployment-automation
Automate application deployment to cloud platforms and servers. Use when setting up CI/CD pipelines, deploying to Docker/Kubernetes, or configuring cloud infrastructure. Handles GitHub Actions, Docker, Kubernetes, AWS, Vercel, and deployment best practices.
documentation-writing
Technical documentation best practices and API documentation
docx
Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.
email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
entra-app-registration
Guides Microsoft Entra ID app registration, OAuth 2.0 authentication, and MSAL integration. USE FOR: create app registration, register Azure AD app, configure OAuth, set up authentication, add API permissions, generate service principal, MSAL example, console app auth, Entra ID setup, Azure AD authentication. DO NOT USE FOR: Azure RBAC or role assignments (use azure-rbac), Key Vault secrets (use azure-keyvault-expiration-audit), Azure resource security (use azure-security).
environment-setup
Configure and manage development, staging, and production environments. Use when setting up environment variables, managing configurations, or separating environments. Handles .env files, config management, and environment-specific settings.
error-handling-patterns
Robust error handling patterns for TypeScript applications
file-organization
Organize project files and folders for maintainability and scalability. Use when structuring new projects, refactoring folder structure, or establishing conventions. Handles project structure, naming conventions, and file organization best practices.
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work - guides completion of development work by presenting structured options for merge, PR, or cleanup
form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For content-based lead generation, see content-strategy.
Frontend Responsive Design Standards
Build responsive, mobile-first layouts using fluid containers, flexible units, media queries, and touch-friendly design that works across all screen sizes. Use this skill when creating or modifying UI layouts, responsive grids, breakpoint styles, mobile navigation, or any interface that needs to adapt to different screen sizes. Apply when working with responsive CSS, media queries, viewport settings, flexbox/grid layouts, mobile-first styling, breakpoint definitions (mobile, tablet, desktop), touch target sizing, relative units (rem, em, %), image optimization for different screens, or testing layouts across multiple devices. Use for any task involving multi-device support, responsive design patterns, or adaptive layouts.
fun-brainstorming
Invoke before any creative or architectural work — feature design, component creation, or behavioral changes. A streamlined brainstorming process optimized for fast, focused decision-making.
gemini-computer-use
Build and run Gemini 2.5 Computer Use browser-control agents with Playwright. Use when a user wants to automate web browser tasks via the Gemini Computer Use model, needs an agent loop (screenshot → function_call → action → function_response), or asks to integrate safety confirmation for risky UI actions.
git-workflow
Manage Git workflows including commits, branches, merges, and collaboration. Use when working with Git repositories, creating commits, managing branches, or resolving conflicts.
markdown-url
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internal-comms
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
log-analysis
Analyze application logs to identify errors, performance issues, and security anomalies. Use when debugging issues, monitoring system health, or investigating incidents. Handles various log formats including Apache, Nginx, application logs, and JSON logs.
looker-studio-bigquery
Design and configure Looker Studio dashboards with BigQuery data sources. Use when creating analytics dashboards, connecting BigQuery to visualization tools, or optimizing data pipeline performance. Handles BigQuery connections, custom SQL queries, scheduled queries, dashboard design, and performance optimization.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
microsoft-foundry
Deploy, evaluate, and manage Foundry agents end-to-end: Docker build, ACR push, hosted/prompt agent create, container start, batch eval, prompt optimization, agent.yaml, dataset curation from traces. USE FOR: deploy agent to Foundry, hosted agent, create agent, invoke agent, evaluate agent, run batch eval, optimize prompt, deploy model, Foundry project, RBAC, role assignment, permissions, quota, capacity, region, troubleshoot agent, deployment failure, create dataset from traces, dataset versioning, eval trending, create AI Services, Cognitive Services, create Foundry resource, provision resource, knowledge index, agent monitoring, customize deployment, onboard, availability, standard agent setup, capability host. DO NOT USE FOR: Azure Functions, App Service, general Azure deploy (use azure-deploy), general Azure prep (use azure-prepare).
monitoring-observability
Set up monitoring, logging, and observability for applications and infrastructure. Use when implementing health checks, metrics collection, log aggregation, or alerting systems. Handles Prometheus, Grafana, ELK Stack, Datadog, and monitoring best practices.
nano-banana
Generate images with Google Gemini native image models via inference.sh CLI. Models: Gemini 3 Pro Image, Gemini 2.5 Flash Image. Capabilities: text-to-image, image editing, multi-image input. Triggers: nano banana, gemini image, gemini 3 pro image, gemini 2.5 flash image, google image generation, native image generation, gemini native image
native-data-fetching
Use when implementing or debugging ANY network request, API call, or data fetching. Covers fetch API, React Query, SWR, error handling, caching, offline support, and Expo Router data loaders (useLoaderData).
next-best-practices
Next.js best practices - file conventions, RSC boundaries, data patterns, async APIs, metadata, error handling, route handlers, image/font optimization, bundling
nextjs-app-router-mastery
Next.js 14+ App Router patterns, server components, and data fetching
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
openai-docs-skill
Query the OpenAI developer documentation via the OpenAI Docs MCP server using CLI (curl/jq). Use whenever a task involves the OpenAI API (Responses, Chat Completions, Realtime, etc.), OpenAI SDKs, ChatGPT Apps SDK, Codex, MCP integrations, endpoint schemas, parameters, limits, or migrations and you need up-to-date official guidance.
opencontext
Persistent memory and context management for AI agents using OpenContext. Keep context across sessions/repos/dates, store conclusions, and provide document search workflows.
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
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paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
performance-optimization
Optimize application performance for speed, efficiency, and scalability. Use when improving page load times, reducing bundle size, optimizing database queries, or fixing performance bottlenecks. Handles React optimization, lazy loading, caching, code splitting, and profiling.
appinsights-instrumentation
Guidance for instrumenting webapps with Azure Application Insights. Provides telemetry patterns, SDK setup, and configuration references. WHEN: how to instrument app, App Insights SDK, telemetry patterns, what is App Insights, Application Insights guidance, instrumentation examples, APM best practices.
performing-wireless-security-assessment-with-kismet
Conduct wireless network security assessments using Kismet to detect rogue access points, hidden SSIDs, weak encryption, and unauthorized clients through passive RF monitoring.
performing-wireless-network-penetration-test
Execute a wireless network penetration test to assess WiFi security by capturing handshakes, cracking WPA2/WPA3 keys, detecting rogue access points, and testing wireless segmentation using Aircrack-ng and related tools.
performing-windows-artifact-analysis-with-eric-zimmerman-tools
Perform comprehensive Windows forensic artifact analysis using Eric Zimmerman's open-source EZ Tools suite including KAPE, MFTECmd, PECmd, LECmd, JLECmd, and Timeline Explorer for parsing registry hives, prefetch files, event logs, and file system metadata.
performing-wifi-password-cracking-with-aircrack
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performing-web-cache-poisoning-attack
Exploiting web cache mechanisms to serve malicious content to other users by poisoning cached responses through unkeyed headers and parameters during authorized security tests.
performing-web-cache-deception-attack
Execute web cache deception attacks by exploiting path normalization discrepancies between CDN caching layers and origin servers to cache and retrieve sensitive authenticated content.
performing-web-application-vulnerability-triage
Triage web application vulnerability findings from DAST/SAST scanners using OWASP risk rating methodology to separate true positives from false positives and prioritize remediation.
performing-web-application-scanning-with-nikto
Nikto is an open-source web server and web application scanner that tests against over 7,000 potentially dangerous files/programs, checks for outdated versions of over 1,250 servers, and identifies ve
performing-web-application-penetration-test
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