blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "eliminate-reduce-raise-create", or "uncontested market". Also trigger when comparing pricing strategies, exploring new market categories, finding underserved customer segments, or asking how to stop competing on price. Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.
contagious
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.
cro-methodology
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.
crossing-the-chasm
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
drive-motivation
Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "team incentives", "autonomy", "mastery", "purpose-driven", "employee engagement", or "reward systems". Also trigger when designing onboarding progression systems, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.
hundred-million-offers
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "pricing strategy", "irresistible offer", "bonuses and guarantees", "value-to-price ratio", "offer naming", "grand slam offer", "guarantee strategy", or "premium pricing justification". Also trigger when packaging products for higher perceived value, designing money-back guarantees, or structuring pricing tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.
influence-psychology
Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
jobs-to-be-done
Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.
made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge curse", "surprise gap", or "concrete language". Also trigger when writing pitch decks, simplifying complex product explanations, or making presentations more compelling and memorable. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
negotiation
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.
obviously-awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
one-page-marketing
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.
predictable-revenue
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process", "B2B SaaS sales", "sales development", or "pipeline velocity". Also trigger when setting up a sales team from scratch, designing cold email sequences, or building qualification frameworks to improve close rates. Covers lead generation, qualification frameworks, and separating prospecting from closing. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.
scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", or "quiz marketing". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.
storybrand-messaging
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
traction-eos
Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", "IDS process", "Entrepreneurial Operating System", or "business operating system". Also trigger when a growing company needs meeting structure, goal-setting frameworks, or a systematic approach to solving recurring organizational issues. Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.
website-generator
'Use when the user asks to create a website, build a site, generate a
boycott-filter
"Personal boycott list \u2014 users can conversationally tell the agent\
memory
'Execute extract and use project memories from previous sessions for
claude-reflect
'Execute self-learning system that captures corrections during sessions
contribute
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anti-deception
Use BEFORE responding when the user's request shows pressure to validate or agree ("tell them what they want", "make them happy", "convince them"), manufactured urgency (artificial deadline), authority appeals (citing investors, advisors, lawyers, experts), demands to certify without evidence, requests to soften an honest assessment, "help me convince X of Y" or "how do I get X to agree" framings where Y is dubious, asking you to commit to numbers beyond data, framing a wrong assumption as fact, or any setup where the obvious helpful answer would compromise honesty. Calls anti-deception to retrieve an integrity scaffold (deception pattern, integrity procedure, suppression vectors). Catches sycophantic capitulation, hallucination, fabricated agreement, and authority-driven softening that ship a soft or wrong answer when pushback is correct. Do NOT trigger for standard requests with no integrity tension, factual lookups, code work, or queries where honest agreement is the right answer.
code
Use BEFORE generating, refactoring, reviewing, or debugging code. Trigger phrases include "write a function/script/class for X", "review this code/diff/PR", "refactor this", "debug this error", "is this implementation correct", "what's wrong with this code", "improve this code", "translate from X to Y", or any prompt with a code block the user wants you to act on. Also fires when planning architectural changes, picking algorithms or data structures, or evaluating dependency upgrades. Calls the code MCP tool to retrieve an engineering scaffold (failure pattern, procedure, correct-pattern example, verification step) before generating. Catches hallucinated APIs, lost edge cases, premature algorithm commitment, silent contract violations, refactors that change behavior masked by passing tests. Do NOT trigger for pure code reading with no action requested, simple syntax questions, file system operations, running existing tests, or confirming an existing pattern is fine.
reasoning
Use BEFORE answering analytical, diagnostic, planning, or multi-step reasoning questions. Trigger phrases include "should I X or Y", "why is X happening", "what's the best approach", "what are the tradeoffs", "help me think through", "diagnose", "root cause", "plan/design X", "what are the implications of", "compare these approaches". Also fires on cross-domain analysis, strategy questions, architecture decisions, or anything requiring multiple factors to be weighed before responding. The skill calls the reasoning MCP tool to retrieve a cognitive scaffold (named failure pattern, executable procedure, suppression vectors, falsification test) the model absorbs internally before generating its response. Catches causal shortcuts, premature conclusions, generic templates, and surface pattern matching that produce confidently-wrong answers. Do NOT trigger for simple factual lookups, syntax questions, file reads, code execution, or restating the user's input.
demo-video
'Generate polished demo videos from a single prompt. Use when the user
gastown
Multi-agent orchestrator for Claude Code. Use when user mentions gastown, gas town, gt commands, bd commands, convoys, polecats, crew, rigs, slinging work, multi-agent coordination, beads, hooks, molecules, workflows, the witness, the mayor, the refinery, the deacon, dogs, escalation, or wants to run multiple AI agents on projects simultaneously. Handles installation, workspace setup, work tracking, agent lifecycle, crash recovery, and all gt/bd CLI operations.
firebase-vertex-ai
'Execute firebase platform expert with Vertex AI Gemini integration for
firestore-operations-manager
'Manage Firebase/Firestore operations including CRUD, queries, batch
agent-patterns
'Execute this skill should be used when the user asks about "SPAWN REQUEST
api-contract
'Configure this skill should be used when the user asks about "API contract",
spec-writing
'Execute this skill should be used when the user asks about "writing
sprint-workflow
'Execute this skill should be used when the user asks about "how sprints
zai-cli
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aomi-transact
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finding-arbitrage-opportunities
'Detect profitable arbitrage opportunities across CEX, DEX, and cross-chain
exploring-blockchain-data
'Process query and analyze blockchain data including blocks, transactions,
monitoring-cross-chain-bridges
'Monitor cross-chain bridge TVL, volume, fees, and transaction status
tracking-crypto-derivatives
'Track cryptocurrency futures, options, and perpetual swaps with funding
aggregating-crypto-news
'Aggregate breaking cryptocurrency news from 50+ sources including CoinDesk,
tracking-crypto-portfolio
'Track cryptocurrency portfolio with real-time valuations, allocation
generating-trading-signals
'Generate trading signals using technical indicators (RSI, MACD, Bollinger
calculating-crypto-taxes
'Calculate cryptocurrency tax obligations with cost basis tracking, capital
optimizing-defi-yields
'Find and compare DeFi yield opportunities across protocols with APY
routing-dex-trades
'Route trades across multiple DEXs to find optimal prices with minimal
simulating-flash-loans
'Simulate flash loan strategies with profitability calculations and risk
optimizing-gas-fees
'Optimize blockchain gas costs by analyzing prices, patterns, and timing.
analyzing-liquidity-pools
'Analyze DEX liquidity pools for TVL, volume, fees, impermanent loss,
scanning-market-movers
'Detect significant price movements and unusual volume across crypto
tracking-crypto-prices
'Track real-time cryptocurrency prices across exchanges with historical
analyzing-market-sentiment
'Analyze cryptocurrency market sentiment using Fear & Greed Index, news
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