pareto
Identify the vital 20% of activities that produce 80% of results using real case studies and proven patterns. Use when optimizing business, learning, productivity, or any area where focus matters.
rookie-mistakes
Industry-specific pitfalls that kill new businesses, with prevention strategies.
external-llm-consulting
Get architecture and design second opinions from external LLMs (OpenAI Codex, Google Gemini) via their CLIs. Use when you need alternative perspectives on design decisions, model selection, or structured comparison of approaches.
external-llm-review
Get code review feedback from external LLMs (OpenAI Codex, Google Gemini) with full project context. Use when you want a second opinion on code changes, with explicit control over review focus and project-aware prompts.
aeo-scorecard
Measurement framework for Answer Engine Optimization (AEO). Provides AI visibility metrics, share of voice tracking, citation monitoring, and referral demand measurement. Use when discussing AEO/GEO metrics or AI visibility performance.
bofu-keywords
Find bottom-of-funnel keywords with high purchase intent for any product. Use when targeting buyers ready to convert, planning conversion-focused content, or building high-intent keyword lists. Uses Perplexity for real-time search data. Not for broad topic research (use keyword-research).
brand-namer
Generate brand, company, and product names using Igor methodology. Creates evocative, category-defining names. Use when naming a company, product, feature, or app.
brand-positioning
Define your brand's core identity - purpose, values, personality, and positioning statement. Use when building a new brand, rebranding, or need a strategic foundation for voice, design, and brand decisions. Not for personal voice extraction (use style-forensics).
case-study-writer
Create compelling customer case studies for marketing and sales enablement. Use when writing customer success stories, building social proof assets, or documenting client results. Guides through information gathering and produces polished case study documents.
community-strategy
Build community engagement strategies for Reddit, Discord, and Facebook that generate traffic without getting banned. Use when planning organic community outreach, building audience through forums, or need value-first engagement templates with platform-specific rules.
competitive-positioning
Analyze competitors, identify positioning weaknesses, and craft sharp differentiators with taglines and tweet-length pitches. Use when entering competitive markets or refining product positioning.
content-atomizer
Transform long-form content into 15+ platform-ready assets. Use when repurposing a blog post, article, or guide into social media content. One piece becomes threads, carousels, audiograms, video scripts, quizzes, and discussion prompts across all major platforms.
content-auditor
Audit content for quality, E-E-A-T signals, and SEO best practices with scoring.
content-calendar
Generate a complete 30-day content calendar with viral content ideas tailored to your niche and platform. Use when planning monthly content, building a posting schedule, or need a structured content plan with pillars, themes, hooks, and CTAs. Includes batch creation workflow.
content-optimizer
Optimize existing content for search engines and LLMs. Use when improving underperforming pages, refreshing old content, preparing articles for publication, or enhancing AI citation potential. Covers keyword integration, semantic enhancement, structure optimization, and AI extractability.
content-refresher
Identify outdated elements in provided content and suggest updates to maintain freshness. Find statistics, dates, and examples that need updating.
content-writer
Use when writing new articles, blog posts, or guides from scratch. Outline-first workflow with sentence variation, readability guidelines, and formatting best practices. Not for editing existing content (use copy-editor).
copy-editor
Review and edit copy for grammar, style, and clarity. Works with project style guides or uses sensible defaults. Use when reviewing marketing copy, blog posts, documentation, emails, or any business writing that needs polish.
customer-discovery
Find where potential customers discuss problems online and extract their language patterns. Provides starting points for community research, not exhaustive coverage.
direct-response-copy
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
fact-checker
Verify marketing content claims and return accuracy score. Checks statistics, quotes, and factual statements against sources.
free-tool-arsenal
Build a complete business tech stack with 100% free tools. Use when bootstrapping, operating on zero budget, or looking for free alternatives to paid software. Finds proven zero-cost tools, open-source alternatives, automation workflows, and workarounds for free plan limitations.
marketing-strategy
Build a custom marketing strategy through an interactive interview. Use when starting a new business, launching a product, or need a structured marketing plan. Develops positioning, audience targeting, channel selection, and customer journey, then exports as a reusable JSON profile.
geo-content-optimizer
Optimize content structure and framing for AI citation in ChatGPT, Perplexity, and Gemini. Use when preparing content for GEO (Generative Engine Optimization), improving AI extractability, or increasing chances of being cited in LLM responses. Covers trust formats, fact-density, and semantic depth.
google-ads-strategy
Build Google Ads campaign structures with keyword research, ad copy, audience targeting, and budget allocation. Use when planning paid search campaigns, setting up Google Ads for the first time, or restructuring underperforming ad accounts. Supports B2B and B2C.
help-docs-writer
Create customer-facing help documentation for product features. Use when writing help articles, knowledge base entries, how-to guides, or support documentation. Analyzes codebase to extract feature details and transforms them into user-friendly walkthroughs with troubleshooting sections.
hook-writer
Generate attention-grabbing hooks from 5 investor archetype perspectives. Use when writing headlines, social media openers, email subject lines, or ad copy and need multiple angle options. Each archetype surfaces different audience motivations to find what resonates.
humanizer
Rewrite AI-generated text to sound naturally human-written. Strips AI vocabulary, injects burstiness and voice, defeats detection patterns. Use when content sounds robotic, generic, or flags AI detectors.
irresistible-offer
Craft irresistible offers using direct response marketing principles. Use when designing pricing offers, creating product bundles, building value stacks, or need risk reversal strategies. Includes 7-part offer formula, psychological triggers, and guarantee frameworks.
keyword-research
Find content topics and prioritize them without expensive SEO tools. Use when planning a content strategy, deciding what to write about, or doing keyword research on a budget. Uses the 6 Circles Method for systematic topic discovery and prioritization.
keyword-strategist
Analyze keyword density, suggest LSI keywords and semantic variations for content optimization.
landing-page-builder
Generate structured landing page copy OR audit existing pages for conversion optimization. Framework-agnostic - adapts approach based on awareness level and offer type.
language
Research and use customer language across Product and Marketing. Use when writing product copy, crafting landing page messaging, or need to understand how customers describe their problems. Sales Safari methodology for finding watering holes, extracting pain language, and creating resonance.
lead-magnet
Create high-converting lead magnets that generate email subscribers. Use when building an email list, creating opt-in offers, or need a freebie to drive signups. Supports checklists, templates, swipe files, mini-courses, and guides with landing page copy.
linkedin-content
Create high-performing LinkedIn content with algorithm-optimized hooks and posting strategy. Use when building a personal brand on LinkedIn, planning LinkedIn content, or writing posts that drive engagement. Includes format templates for text posts, carousels, polls, and content pillar strategy.
market-research
Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.
marketing-playbook
Your guide to the marketing toolkit. Diagnoses where you are in your marketing journey and recommends the right skills, agents, and workflows to use next.
meta-optimizer
Create optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generate compelling, keyword-rich metadata.
narrative-builder
Transform lessons and insights into compelling short stories with tension, conflict, and clear takeaways. Use when turning a business lesson into a story, writing narrative social posts, or making dry insights engaging through storytelling. Includes story arc templates and micro-story formats for social content.
newsletter
Create engaging newsletter editions with proven structures, subject lines, and content formats. Use when writing a weekly or monthly newsletter, need email content that gets opened and read, or building an audience through email. Supports curator, educator, and thought leader archetypes.
outreach-templates
Copy-paste templates for cold outreach, guest posts, podcast pitches, and link building. Use when doing guest post pitching, cold email outreach, podcast booking, or link building campaigns. Includes follow-up sequences and personalization frameworks.
plg-ai-funnel
Framework for Product-Led Growth in the AI agent era. Use when optimizing how AI agents discover and recommend your product, designing self-service activation flows, or building documentation for AI-driven discovery. Covers the agent query to recommendation funnel.
positioning-angles
Find the angle that makes something sell. 24 frameworks to surface differentiated hooks before you write a word. Use when starting copy, ads, landing pages, or any persuasive content.
power-words
Enhance copy with emotional trigger words from 21 psychological categories. Use when headlines feel flat, CTAs lack urgency, copy needs more punch, or conversion rates are low. Transforms bland text into compelling, conversion-focused content.
query-expansion-strategy
Maximize AI visibility through query fan-out coverage. Use when planning content clusters, targeting LLM sub-questions, or expanding semantic keyword coverage to get cited by AI systems. Covers semantic variation analysis and sub-question targeting strategies.
retention-system
Design customer retention systems with health scoring, churn prediction, and proactive engagement workflows. Use when reducing churn or maximizing LTV.
sales-page
Create high-converting sales pages by orchestrating competitive research, positioning, copywriting, and offer design. Use when building a sales page from scratch, launching a product, or need a complete sales page blueprint with copy, structure, and offer stack.
schema-architect
Design Schema.org structured data for AI extraction and rich results. Generate JSON-LD for organization, FAQ, HowTo, and article schemas.
seo-audit
Run SEO and GEO audits on URLs covering technical SEO, content quality, E-E-A-T signals, and AI citation readiness. Use when evaluating search performance or diagnosing ranking issues.
seo-content
Create SEO-optimized content that ranks AND reads like a human wrote it. Takes a target keyword/cluster and produces publication-ready articles. Includes AI-detection avoidance patterns and E-E-A-T signals.
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