form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
popup-cro
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
signup-flow-cro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
site-architecture
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
recursive-knowledge
Process large document corpora (1000+ docs, millions of tokens) through knowledge graph construction and stateful multi-hop reasoning. Use when (1) User provides a large corpus exceeding context limits, (2) Questions require connections across multiple documents, (3) Multi-hop reasoning needed for complex queries, (4) User wants persistent queryable knowledge from documents. Replaces brute-force document stuffing with intelligent graph traversal.
security-analyzer
Comprehensive security vulnerability analysis for codebases and infrastructure. Scans dependencies (npm, pip, gem, go, cargo), containers (Docker, Kubernetes), cloud IaC (Terraform, CloudFormation), and detects secrets exposure. Fetches live CVE data from OSV.dev, calculates risk scores, and generates phased remediation plans with TDD validation tests. Use when users mention security scan, vulnerability, CVE, exploit, security audit, penetration test, OWASP, hardening, dependency audit, container security, or want to improve security posture.
scribe-mcp-usage
Operate the local Scribe MCP for any ~/projects/* repo; use when registering the server, setting projects, drafting ARCH/PHASE/CHECKLIST via manage_docs, or logging work with append_entry/get_project safeguards.
email-marketing-bible
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agent-generation
This skill provides knowledge for generating effective Claude Code agents tailored to specific projects. It is used internally by the agent-team-creator plugin when analyzing codebases and creating specialized agent teams. Contains templates, best practices, and patterns for writing project-aware agents.
accessibility-auditor
Reviews UI components for WCAG compliance, ARIA attributes, keyboard navigation, and screen reader support. Use when building frontend components or user requests accessibility improvements.
api-documentation-generator
Generates OpenAPI/Swagger documentation from API route files. Use when working with REST APIs, Express routes, FastAPI endpoints, or when user requests API documentation.
code-style-enforcer
Analyzes code for style consistency and applies project-specific formatting conventions beyond what linters catch. Use when reviewing code, ensuring style consistency, or when user requests code style improvements.
configuration-validator
Validates environment variables, config files, and ensures all required settings are documented. Use when working with .env files, configs, or deployment settings.
database-migration-helper
Creates database migration files following project conventions for Prisma, Sequelize, Alembic, Knex, TypeORM, and other ORMs. Use when adding tables, modifying schemas, or when user mentions database changes.
dependency-audit-assistant
Reviews package dependencies for security vulnerabilities, outdated versions, and license compliance. Use when user asks about dependencies, security audits, or before releases.
docker-optimizer
Reviews Dockerfiles for best practices, security issues, and image size optimizations including multi-stage builds and layer caching. Use when working with Docker, containers, or deployment.
error-tracking-integrator
Adds comprehensive error tracking with Sentry, Rollbar, or similar services including error boundaries, context, and breadcrumbs. Use when user requests error monitoring or mentions production debugging.
git-workflow-enforcer
Ensures commits follow conventional commits, branch naming conventions, and PR templates. Use when creating commits, branches, or PRs, or when user mentions git workflow.
internationalization-helper
Extracts hardcoded strings for i18n, manages translation files, and ensures locale coverage. Use when working with multi-language apps, translations, or user mentions i18n, localization, or languages.
performance-profiler
Identifies performance bottlenecks including N+1 queries, inefficient loops, memory leaks, and slow algorithms. Use when user mentions performance issues, slow code, optimization, or profiling.
test-coverage-analyzer
Analyzes test coverage gaps and suggests test cases for untested code paths. Use when user requests test improvements, coverage analysis, or wants to increase test coverage.
brand-guide
Generate and maintain brand style guides - colors, fonts, imagery, voice/tone, responsive specs. Use when documenting brand identity or creating style guide pages.
code-quality
Expert at TypeScript strict mode, linting, formatting, code review standards. Use when checking code quality, fixing type errors, or enforcing standards.
form-testing
Test WordPress form submissions and email delivery. Validates contact forms, checks WP Mail SMTP configuration, and sends test emails. Use when verifying form functionality or troubleshooting email delivery issues.
gsap-animations
GSAP animation best practices for web design - scroll triggers, performance optimization, accessibility, responsive animations, and testing integration. Use when implementing or reviewing animations on WordPress or any web project.
seo-optimizer
Audit and optimize WordPress SEO (Yoast/Rank Math) - checks focus keywords, meta descriptions, featured images. Uses Unsplash API for missing images. Run on all pages/posts to identify and fix SEO issues.
siteground-cache
Bypass SiteGround caching (SG CachePress + LiteSpeed) for WordPress development. Adds cache-busting code to child themes for real-time development testing.
visual-qa
Complete visual QA - screenshots with full-page scroll to trigger animations, then analyze with Claude. Run after CSS/template changes.
white-label
Complete WordPress white-labeling using FREE plugins only - ASE, Branda, White Label CMS, Admin Menu Editor. Covers login page branding, admin cleanup, security hardening, and client handoff preparation.
wordpress-admin
Full WordPress site management - create pages/posts, configure SEO (Yoast), upload media, manage settings. Use when creating content, setting up SEO, or managing any WordPress site.
wordpress-dev
WordPress development best practices - coding standards, custom post types, security, performance, hooks/filters, and template hierarchy. Use for any WordPress theme or plugin development guidance.
wp-docker
Docker-based WordPress development environment. Use when setting up new WordPress sites, managing Docker containers, or automating site deployment with WP-CLI.
wp-orchestrator
Master WordPress project orchestrator - coordinates all WordPress skills for complete site setup, audit, and optimization. Use for new project setup, site audits, or comprehensive reviews. Runs interview phases and manages todo lists.
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