ink-brief
Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis. Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".
ink-cluster
Topic cluster architecture builder — takes a core topic and maps the full cluster with 1 pillar page, 6-10 supporting posts, internal linking map, keyword targets, and estimated monthly search volume per piece. Use when asked to "build a content cluster", "map our SEO cluster for [topic]", "create a topic cluster", or "what should our pillar page be about".
ink-distribute
Content distribution plan — takes a completed piece and produces a channel-by-channel plan covering HN, Reddit, LinkedIn, newsletter, and Twitter/X, with timing, per-channel framing, and a repurposing plan. Use when asked to "distribute this post", "how do we promote this article", "write distribution copy for this piece", or "where should we share this".
pitch-copy
Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".
pitch-landing
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pitch-launch
Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to "plan a launch", "GTM strategy", "how do we announce this", "launch plan for [feature]", "go-to-market", "write our Product Hunt post", or "how do we get people to notice this".
pitch-message
Messaging framework — produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to "write our messaging", "messaging framework", "what should our headline say", "copy hierarchy", "tagline and messaging", or "how do we talk about the product".
pitch-position
Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".
pitch-recon
Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.
deal-outreach
Cold outbound sequence builder — produces multi-touch email + LinkedIn sequences (5-7 touchpoints) personalized by persona type (technical buyer, economic buyer, champion). Use when asked to "write cold emails", "build an outbound sequence", "create prospecting emails", "write my LinkedIn outreach", or "design a cold email campaign".
deal-proposal
B2B proposal generator — takes deal context (ICP, pain, pricing tier, timeline) and produces a complete proposal document with executive summary, problem statement, solution, pricing table, implementation timeline, ROI case, and next steps. Use when asked to "write a proposal", "draft our deck for this deal", "build a proposal for this customer", or "generate a proposal".
deal-qualify
MEDDPICC-based deal qualification worksheet — guide Deal through structured qualification of any opportunity and produce a filled card + recommended next action. Use when asked to "qualify this deal", "run MEDDPICC on this opportunity", "should we pursue this", or "is this deal real".
keep-churn
Churn risk identification and intervention — scans health signals for at-risk accounts, classifies risk level (CRITICAL/HIGH/MEDIUM), and produces an intervention sequence per risk type. Use when asked to "find at-risk accounts", "who might churn", "build a churn prevention plan", "identify churn signals", or "rescue this account".
keep-qbr
Quarterly Business Review template generator — takes account info (ARR tier, adoption metrics, goals) and produces a complete QBR deck outline and talking points. Use when asked to "prepare a QBR", "build a quarterly review", "write our QBR agenda", or "create QBR talking points for this account".
keep-segment
Customer segmentation model builder — tiers customers by ARR, health, and expansion potential; defines CS motion per tier; maps resource allocation. Use when asked to "segment our customers", "define our CS tiers", "how should we allocate CS resources", "build a customer segmentation model", or "who gets high-touch vs. digital".
surge-activation
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surge-experiment
Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this growth idea", "experiment framework", "how do we test if this works", or "growth hypothesis".
surge-landing
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surge-plg
PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".
surge-recon
Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our growth state", "audit the funnel", "what growth experiments have we run", "acquisition channel inventory", or before designing new growth experiments.
surge-retention
Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".
apex-status
CTO-level project status from git and codebase state. Use when asked "where are we", "project status", "what's done", or at the start of a work session.
apex
Engineering lead — hand Apex any task and it routes internally. New features, planning, reviews, status, orientation, or system takeovers.
atlas-adr
Write an Architecture Decision Record — document what was decided, why, what alternatives were considered, and what trade-offs were accepted. Use when asked to "write an ADR", "document this decision", or "why did we choose X".
atlas-changelog
Maintain per-repo and cross-repo changelogs — append structured entries after agent work. Use when asked to "log this change", "update changelog", "what changed", "change history".
atlas-map
Map the system architecture — read the codebase, identify services and connections, output a C4-level architecture map as Mermaid diagrams with component descriptions. Use when asked to "map the architecture", "system diagram", "how does this work", or "architecture overview".
atlas-onboard
Generate onboarding documentation — what this project does, how to set up locally, where things live, key decisions, how to deploy. Written for day-one engineers who know nothing. Use when asked for "onboarding docs", "new engineer guide", "how to get started", or "developer setup".
atlas-present
Generate a polished HTML presentation page and Obsidian Canvas for big releases — new products, takeovers, major migrations. Non-technical audience. Use when asked to "present this", "release announcement", "show what we built", or "stakeholder update".
atlas-recon
Documentation reconnaissance for takeover — find all docs, assess accuracy, freshness, coverage, and discoverability, and identify critical knowledge gaps. Use when asked "what docs exist", "documentation assessment", or "knowledge gaps".
atlas-report
Render agent findings as a styled HTML report in the browser. Use when asked for "full report", "detailed report", "show in browser", or when CLI output exceeds the 40-line budget.
atlas
Knowledge engineer — architecture docs, ADRs, diagrams, changelogs, onboarding, and reports.
buzz-community
Build and manage open source community — Discord/Slack structure, contributor onboarding, ambassador program, community flywheel design, and GitHub community health. Use when asked to "build a community", "grow our Discord", "improve contributor experience", or "design a developer ambassador program".
buzz-launch
Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Use when asked to "launch [feature/product]", "plan a launch", "help us do a Product Hunt launch", or "coordinate the announcement".
buzz-pitch
Write media pitches and press releases — journalist outreach emails, podcast pitch scripts, newsletter sponsor pitches, and press release copy. Use when asked to "pitch journalists", "write a press release", "reach out to podcasts", or "get media coverage".
buzz-recon
PR and community reconnaissance — audit current press coverage, social presence, community health, and competitor PR. Use when asked to "audit our PR", "what's our community state", "how do we compare in press", or before planning a launch or community initiative.
buzz-social
Social media strategy and post drafting — HN posts, Twitter/X threads, LinkedIn posts, Reddit comments, and developer community content. Use when asked to "write a HN post", "draft social posts", "help us post on Twitter", or "create a social launch plan".
buzz
PR & Community engineer — press pitches, social media, open source community, DevRel, and coordinated launch moments.
cortex-eval
Evaluate model performance — check for accuracy drops, data drift, and error patterns. Use when asked about "model accuracy dropped", "evaluate the model", "check for drift", or "model performance".
cortex-integrate
Design and implement an AI feature integration — model selection, architecture pattern, system prompt, data flow, error handling, cost estimate. Use when asked to "add AI to this", "LLM integration", "add Claude/GPT", or "AI-powered feature".
cortex-model
Build an ML pipeline — from data to trained model to serving endpoint. Use when asked to "build ML model", "train a model", "prediction pipeline", "classification", or "regression".
cortex-prompt
Build a production-ready prompt package — system prompt, few-shot examples, output format, edge case handling, eval criteria. Use when asked to "prompt engineering", "build a prompt", "write a system prompt", or "improve this prompt".
cortex-recon
ML reconnaissance — inventory all models, pipelines, data sources, and monitoring. Use when asked "what ML do we have", "model inventory", or "ML assessment".
cortex
ML/AI engineer — LLM integrations, prompt engineering, model pipelines, evals, RAG.
crest-compete
Competitive analysis ending in a clear positioning call — where to play, how to win. Use when asked to "analyze competitors", "competitive landscape", "how do we compare to X", "competitive positioning", "where should we play", "find our white space", or "who else does this".
crest-narrative
Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", "planning memo", or "explain our product direction".
crest-okr
OKR design — create objectives and key results with a North Star metric, input metrics tree, and cadence. Use when asked to "set OKRs", "define our objectives", "what should we measure this quarter", "design our OKR framework", "build a metrics tree", or "what's our North Star".
crest-recon
Strategic context reconnaissance — read existing roadmaps, OKRs, competitive docs, and briefs to establish context before planning. Use when asked to "understand our strategy", "what's the current roadmap", "what OKRs do we have", "strategic context", or before starting any prioritization or roadmap work.
crest-roadmap
Build a product roadmap with sequenced bets and explicit tradeoffs. Use when asked to "build a roadmap", "prioritize the backlog strategically", "what do we build next quarter", "sequence our bets", "what should we focus on", or "product strategy for the next N months".
crest
Product strategist — roadmaps, competitive analysis, OKRs, strategic narratives.
deal-close
Close a specific deal — diagnose why a deal is stalling, write a tailored proposal, design the closing sequence, or navigate procurement. Use when a specific deal is stuck, "how do I close this", "write a proposal for this customer", or "help me get to yes".
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