helm-brief
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helm-handoff
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helm-plan
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helm-recon
Product landscape reconnaissance — survey existing briefs, research, strategy, and team output before writing new briefs or dispatching specialists. Use when asked to "understand the product state", "what briefs exist", "what has the team produced", "orient me on this product", or before starting a new product initiative.
helm
Head of product — orchestrate the product team, write briefs, plan initiatives, hand off to Apex.
ink-calendar
Build a content calendar — editorial plan, publishing cadence, topic assignment, and distribution workflow. Use when asked to "build a content calendar", "plan our content for the quarter", "how often should we publish", or "create an editorial schedule".
ink-case
Write customer case studies and success stories — interview guide, story structure, and publish-ready case study with metrics. Use when asked to "write a case study", "document a customer success story", "create social proof content", or "write about how [customer] uses the product".
ink-post
Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".
ink-recon
Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.
ink-seo
SEO strategy and keyword research — build topic clusters, keyword gap analysis, on-page audit, and prioritized SEO roadmap. Use when asked to "improve our SEO", "do keyword research", "build a topic cluster", or "why aren't we ranking".
ink
Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar.
keep-expand
Design expansion revenue playbooks — upsell triggers, seat expansion sequences, tier upgrade paths, and cross-sell motions. Use when asked to "grow existing customers", "increase NRR", "design upsell", or "how do we get customers to expand".
keep-health
Design a customer health scoring model — define signals, weights, thresholds, and action triggers. Use when asked to "build health scoring", "how do we predict churn", "what signals indicate a customer is at risk", or "design our health model".
keep-onboard
Optimize customer onboarding — map the activation sequence, identify drop-off points, design the aha moment, and produce the onboarding email sequence. Use when asked to "fix onboarding", "improve activation", "time-to-value is too slow", or "customers aren't getting started".
keep-playbook
Write churn prevention and win-back playbooks — risk intervention sequences, save conversation guides, and win-back email campaigns. Use when asked to "prevent churn", "save at-risk customers", "win back churned customers", or "build a save play".
keep-recon
Customer success reconnaissance — audit current onboarding completion, health signals, NRR, churn patterns, and CS motion. Use when asked to "audit our customer success", "why are customers churning", "what's our NRR", or before designing any CS playbook.
keep
Customer Success engineer — onboarding optimization, health scoring, expansion revenue, churn prevention, and NRR growth.
lens-audit
Review existing analytics — find all dashboards and reports, check who uses them, whether metrics are defined, and whether they drive decisions. Recommend what to keep, kill, or add. Use when asked "are our dashboards useful", "analytics review", or "metrics audit".
lens-chart
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lens-dashboard
Design and spec an analytical dashboard — define the question each chart answers, write the SQL queries, spec the layout and refresh cadence. Produces a complete dashboard spec ready to implement. Use when asked to "build a dashboard", "analytics dashboard", "BI dashboard", "weekly product health", or "visualize this data".
lens-metrics
Produce a complete metrics definition doc — metric name, formula, data source, segmentation, SQL or event tracking spec, and what good/bad looks like. Given a product area, outputs the full metrics spec. Use when asked to "define KPIs", "metrics framework", "what should we measure", "north star metric", or "instrument this feature".
lens-recon
Analytics reconnaissance for takeover — find all analytics tools, inventory what's tracked and dashboarded, assess data freshness and metric definitions, and present a coverage map. Use when asked "what analytics exist", "BI assessment", or "what do we track".
lens-report
Build a reporting pipeline — scheduled reports with SQL queries, delivery via Slack or email, threshold alerts, and historical comparison. Use when asked for "automated reports", "scheduled report", "email digest", or "Slack alerts for metrics".
lens
Analytics and BI engineer — dashboards, metrics design, reporting pipelines, and data storytelling.
lumen-abtest
A/B test design — produce an experiment spec with hypothesis, primary metric, MDE, sample size, run time, and decision rule. Also determines when NOT to A/B test and what to do instead. Use when asked to "design an A/B test", "should we test this", "experiment design", "how do we know if this works", "what's the sample size", or "set up an experiment".
lumen-funnel
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lumen-instrument
Instrumentation plan — design event taxonomy, property schema, and tracking plan for analytics tools. Use when asked to "what should we track", "instrumentation plan", "set up analytics events", "analytics event schema", "tracking plan", or "instrument this feature".
lumen-metrics
Metrics architecture — produce a complete metrics plan given a product description. North Star, input metrics tree, instrumentation spec, action triggers, and counter-metrics. Use when asked to "design a metrics framework", "what should we measure", "build a metrics system", "define our KPIs", "what are our success metrics", "metrics strategy", or "what do we track".
lumen-recon
Analytics reconnaissance — scan existing event tracking, metric definitions, dashboards, and analytics configuration to understand what is currently being measured. Use when asked to "what are we tracking", "audit our analytics", "what metrics exist", "analytics inventory", or before designing new metrics or instrumentation.
lumen
Product analyst — metrics architecture, funnel analysis, A/B test design, retention, and growth measurement.
pave-audit
Audit developer experience — measure onboarding time, build speed, deployment friction, and developer satisfaction. Use when asked to "DX audit", "developer experience review", "why is development slow", "onboarding assessment", or "DORA metrics".
pave-catalog
Build a service catalog — schema, starter entries, and governance model. Produces what information to capture per service, how it's maintained, and where it lives. Use when asked to "service catalog", "what services do we have", "catalog our services", "service inventory", or "who owns what".
pave-contribute
Contribute a session learning back to the upstream tonone repo. Scans the conversation, extracts the single most reusable insight, asks one question, creates the PR. Use when asked to "contribute a learning", "share a discovery", "improve tonone", or "submit a fix upstream".
pave-env
Set up local development environments — devcontainers, Docker Compose, one-command setup, dev/prod parity. Use when asked to "set up dev environment", "devcontainer", "docker compose for dev", "local development setup", or "one command to run".
pave-golden
Define a golden path — the opinionated, supported way to do a common developer task (create a new service, set up an environment, deploy a feature). Produces concrete steps, templates, and tooling. Use when asked to "golden path", "create project template", "scaffold a new service", "how should we create services", or "standardize our setup".
pave-recon
Platform reconnaissance — inventory all developer tooling, environments, build systems, and developer workflows for project takeover. Use when asked to "understand the dev setup", "developer tooling assessment", "platform assessment", or "how do developers work here".
pave
Platform engineer — developer experience, golden paths, service catalogs, and local dev environments.
pitch
Product marketer — positioning, messaging, value prop, GTM strategy, and launch copy.
prism-audit
Frontend audit — bundle size, dependencies, accessibility, performance, component quality. Use when asked for "frontend review", "performance audit", "accessibility check", or "bundle size".
prism-chart
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prism-component
Implement a reusable, accessible, typed component from a design spec. Use when asked to "create a component", "build a widget", "implement this design", or "reusable UI element".
prism-dashboard
Build an internal dashboard with data tables, filters, detail views, and CRUD. Use when asked to build an "admin panel", "internal dashboard", "back office", or "data dashboard UI".
prism-recon
Frontend reconnaissance — map the component tree, routing, state management, build config, and assess quality. Use when asked to "understand this frontend", "frontend assessment", or "what's the UI built with".
prism-stack
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prism-ui
Implement a complete UI screen or feature from a Form visual spec. Use when asked to "build a page", "implement this screen", "build the frontend for this feature", or "create this UI".
prism
Frontend engineer — UI components, dashboards, design system implementation, and frontend audits.
proof-api
Build API test suites — endpoint testing, contract testing, load testing for REST/GraphQL/gRPC APIs. Use when asked to "test this API", "API tests", "endpoint testing", "contract tests", or "load test".
proof-audit
Audit test suite health — find flaky tests, slow tests, coverage gaps, and testing anti-patterns. Use when asked to "audit tests", "fix flaky tests", "why are tests slow", "test health", or "improve test suite".
proof-design
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proof-e2e
Build E2E test specs for critical user journeys — Playwright or Cypress, page objects, setup/teardown, CI config. Use when asked to "write E2E tests", "end-to-end testing", "browser tests", "UI tests", or "Playwright tests".
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