Attention Management
Direct user focus correctly using Disney's principles.
Problem Indicators
- Users miss important content
- Decorative elements steal focus
- CTAs don't stand out
- Users look at wrong things first
- Information hierarchy is unclear
Diagnosis by Principle
Staging
Issue: Multiple elements compete for attention Fix: One thing moves at a time. Animate the most important element; keep others still.
Timing
Issue: Everything animates at same speed Fix: Primary content: faster animation. Secondary: slower or delayed. Speed implies importance.
Exaggeration
Issue: Uniform motion across hierarchy Fix: Important elements get more dramatic animation. Background elements get subtle motion.
Anticipation
Issue: No buildup directs eyes Fix: Use anticipation to guide attention. A small movement can draw eyes before the main action.
Appeal
Issue: Wrong elements are visually interesting Fix: Make important elements the most visually appealing. Animation should enhance hierarchy, not fight it.
Quick Fixes
- One animation at a time - Sequence, don't parallelize
- Stagger by importance - Most important animates first
- Reduce decorative motion - Background should be calm
- Increase CTA animation contrast - Stands out from surroundings
- Use motion to guide reading order - Top-to-bottom, left-to-right
Troubleshooting Checklist
- [ ] What do users look at first? (Eye tracking or testing)
- [ ] Does animation sequence match importance hierarchy?
- [ ] Are decorative animations subtle enough?
- [ ] Does primary CTA have strongest motion?
- [ ] Count simultaneous animations (should be 1-2)
- [ ] Test: Hide animation—does hierarchy still work?
- [ ] Is motion guiding or distracting?
- [ ] Does stillness create emphasis where needed?
Code Pattern
/* Stagger by importance */
.hero-title {
animation: fadeInUp 400ms ease-out;
}
.hero-subtitle {
animation: fadeInUp 400ms ease-out 100ms backwards;
}
.hero-cta {
animation: fadeInUp 400ms ease-out 200ms backwards,
pulse 2s ease-in-out 1s infinite;
}
/* De-emphasize background */
.background-element {
animation: subtleDrift 20s linear infinite;
opacity: 0.3;
}
Hierarchy Through Motion
| Priority | Animation Style | |----------|----------------| | Primary | Fast, prominent, potentially looping | | Secondary | Medium speed, one-time | | Tertiary | Slow, subtle, or static | | Background | Very slow or no animation |