Agent-Skills.md

Agent Skills: Cialdini Influence Design

Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.

UncategorizedID: santos-sanz/lifeskills/persuasion-cialdini-influence-design

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santos-sanz/lifeskills
santos-sanz
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pnpm dlx add-skill https://github.com/santos-sanz/lifeskills/tree/HEAD/skills/persuasion-cialdini-influence-design

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skills/persuasion-cialdini-influence-design/SKILL.md

Skill Metadata

Name
persuasion-cialdini-influence-design
Description
Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.

Cialdini Influence Design

Use $ARGUMENTS as initial context.

When to use this skill

  • Persuasive emails, pitches, proposals, and campaign messaging.
  • Internal influence communications requiring buy-in.
  • GTM or marketing copy that needs credible proof structures.
  • Situations where persuasion must remain ethical and non-manipulative.

Required inputs

  • Objective, audience, and desired action.
  • Available proof points and constraints.
  • Channel, tone, and execution timeline.

Workflow

  1. Define target behavior and decision context.
  2. Identify barriers, motivators, and decision criteria.
  3. Select 2-3 Cialdini principles that best match context.
  4. Build traceability matrix: principle -> evidence -> claim.
  5. Draft channel-specific message variants with clear CTA.
  6. Run ethical risk check and adjust risky framing.

Ask-first questions

Ask up to 3 questions before drafting:

  1. What action should the audience take and by when?
  2. Which proof points are verifiable today?
  3. What ethical or legal boundaries cannot be crossed?

Assumption policy

  • If proof is incomplete, clearly mark assumptions and confidence.
  • Do not use fabricated urgency, fake social proof, or inflated authority.
  • State when claim strength exceeds evidence strength.

Output contract

Always produce these sections in order:

  1. Context
  2. Decision or Recommendation
  3. Analysis
  4. Risks
  5. Next Actions
  6. Assumptions

Guardrails

  • Every persuasive claim must map to verifiable evidence.
  • Keep emotional framing proportional to factual support.
  • Include at least one trust-preserving alternative for skeptical audiences.
  • Reject coercive language or misleading scarcity.

Resources

  • references/cialdini-principles.md - Principle selection and usage cues.
  • references/ethical-guardrails.md - Non-manipulation and compliance checks.
  • templates/persuasion-brief.md - Decision-ready persuasion template.
  • examples/persuasion-cialdini-example.md - Golden example with proof mapping.

Keywords

persuasion, Cialdini, social proof, authority, reciprocity, scarcity, commitment, ethics