brand-positioning
World-class brand positioning expertise combining David Ogilvy's direct response wisdom, Emily Heyward's obsessive brand strategy (Red Antler), and Al Ries/Jack Trout's positioning classics. This skill answers: "What space do we own in the customer's mind, and why does it matter?" Brand isn't what you say about yourself - it's what others say when you're not in the room. Positioning isn't about creativity - it's about claiming territory in an overcrowded mind. Use when "brand positioning, positioning statement, brand strategy, category design, competitive positioning, how should we position, brand differentiation, value proposition, what makes us different, brand platform, brand values, brand personality, brand promise, brand manifesto, tagline, unique selling proposition, usp, category creation, own a word, mind share, brand, positioning, strategy, differentiation, category, competitive, values, identity" mentioned.
board-game-design
Designing tabletop games - from core mechanics to manufacturing, from prototyping to KickstarterUse when "board game, tabletop, card game, worker placement, deck building, area control, playtesting, rulebook, kickstarter game, game balance, asymmetric factions, euro game, ameritrash, party game, dice game, prototype, game publisher, crowdfunding game, board-games, tabletop, game-design, mechanics, playtesting, kickstarter, manufacturing, rulebook, components, balance, player-interaction" mentioned.
blog-writing
Legendary blog writing that makes readers forget they're reading. This skill combines the narrative mastery of Paul Graham's essays, the technical accessibility of Julia Evans, the conversational wit of Wait But Why, and the viral mechanics of James Clear. Great blog posts don't inform—they transform. They take complex ideas and make them feel obvious. They turn strangers into superfans. They get shared not because someone should read them, but because someone needs to read them. This skill adapts to any topic: cybersecurity that reads like a thriller, AI explainers that feel like conversations, marketing insights that make you screenshot every paragraph, and coding tutorials that make you excited to build. Use when "write a blog post, blog post about, write an article, create content about, explain this topic, write about, long-form content, thought leadership, technical blog, how-to article, tutorial post, educational content, industry analysis, opinion piece, newsletter content, make this engaging, write for developers, explain like, writing, blog, content, articles, long-form, storytelling, technical-writing, thought-leadership, educational, tutorials, explainers, engagement" mentioned.
blockchain-privacy
Expert in on-chain privacy technologies - ZK-SNARKs, ZK-STARKs, mixers, stealth addresses, ring signatures, and confidential transactions for building privacy-preserving blockchain applicationsUse when "privacy, zero knowledge, zk-snark, zk-stark, mixer, stealth address, ring signature, confidential transaction, tornado, private transaction, anonymous, unlinkability, privacy, zero-knowledge, zk-snarks, zk-starks, mixers, stealth-addresses, tornado-cash, zcash, confidential" mentioned.
blockchain-defi
Use when building DeFi protocols, implementing AMMs, yield farming strategies, or integrating with Ethereum/L2s - covers smart contract patterns, liquidity pools, and security considerationsUse when ", " mentioned.
bioinformatics-workflows
Patterns for building, maintaining, and scaling bioinformatics workflows. Covers Nextflow, Snakemake, WDL/Cromwell, container orchestration, and best practices for reproducible computational biology. Use when ", " mentioned.
backend
World-class backend engineering - distributed systems, database architecture, API design, and the battle scars from scaling systems that handle millions of requestsUse when "backend, api, database, postgres, mysql, mongodb, redis, graphql, rest, authentication, authorization, caching, queue, background job, webhook, migration, transaction, n+1, rate limit, server, node.js, python, go, backend, api, database, architecture, performance, reliability, security" mentioned.
azure-functions
Expert patterns for Azure Functions development including isolated worker model, Durable Functions orchestration, cold start optimization, and production patterns. Covers .NET, Python, and Node.js programming models. Use when "azure function, azure functions, durable functions, azure serverless, function app, azure, serverless, functions, durable-functions, cloud" mentioned.
aws-serverless
Specialized skill for building production-ready serverless applications on AWS. Covers Lambda functions, API Gateway, DynamoDB, SQS/SNS event-driven patterns, SAM/CDK deployment, and cold start optimization. Use when ", aws, lambda, serverless, api-gateway, dynamodb" mentioned.
autonomous-agents
Autonomous agents are AI systems that can independently decompose goals, plan actions, execute tools, and self-correct without constant human guidance. The challenge isn't making them capable - it's making them reliable. Every extra decision multiplies failure probability. This skill covers agent loops (ReAct, Plan-Execute), goal decomposition, reflection patterns, and production reliability. Key insight: compounding error rates kill autonomous agents. A 95% success rate per step drops to 60% by step 10. Build for reliability first, autonomy second. 2025 lesson: The winners are constrained, domain-specific agents with clear boundaries, not "autonomous everything." Treat AI outputs as proposals, not truth. Use when "autonomous agent, autogpt, babyagi, self-prompting, goal decomposition, react pattern, agent loop, self-correcting agent, reflection agent, langgraph, agentic ai, agent planning, autonomous, agents, langgraph, react, planning, reflection, guardrails, reliability, checkpointing" mentioned.
automation-ai-tools
Master the AI tools that automate repetitive work and connect your tools. From simple Zapier integrations to complex AI-powered workflows, reclaim hours every week. Use when "automation, workflow, integrate tools, connect apps, zapier, no-code, automate process, rpa, automation, workflow, integration, no-code, zapier, make, rpa" mentioned.
authentication-oauth
Expert guidance on authentication implementation including OAuth 2.0/OIDC, JWT tokens, session management, and secure password handling. Covers both implementing auth from scratch and integrating auth providers. Use when "implement authentication, oauth login, jwt tokens, session management, social login, password reset, multi-factor auth, refresh tokens, Working with Auth0, Clerk, NextAuth, Passport.js, authentication, oauth, jwt, session, security, login, password, mfa, oidc" mentioned.
llm-game-development
Comprehensive guide to using LLMs throughout the game development lifecycle - from design to implementation to testingUse when "ai game development, llm game dev, claude game, gpt game, ai coding games, vibe coding game, prompt game development, llm, ai, game-development, workflow, prompting, coding, prototyping, claude, gpt, cursor" mentioned.
auth-specialist
Authentication and authorization expert for OAuth, sessions, JWT, MFA, and identity securityUse when "authentication flow, login system, oauth integration, jwt tokens, session management, password hashing, mfa setup, refresh tokens, social login, role-based access, authentication, authorization, oauth, oidc, jwt, sessions, mfa, passkeys, nextauth, supabase-auth, clerk" mentioned.
art-consistency
World-class character and art style consistency for AI-generated images and videos - ensures visual coherence across series, maintains character identity, and provides rigorous QA before deliveryUse when "character consistency, art style, same character, consistent character, visual continuity, series, turnaround sheet, character sheet, reference image, character bible, style guide, anime character, consistent look, face consistency, outfit consistency, lora training, ip-adapter, flux kontext, visual qa, art quality, generation review, style drift, character drift, character-consistency, art-style, visual-qa, ai-art, image-generation, video-generation, anime, illustration, lora, ip-adapter, flux, midjourney, stable-diffusion" mentioned.
api-designer
API design specialist for REST, GraphQL, gRPC, versioning strategies, and developer experienceUse when "api design, rest, graphql, grpc, openapi, swagger, versioning, pagination, rate limiting, endpoint, api, rest, graphql, grpc, openapi, swagger, versioning, pagination, rate-limiting, ml-memory" mentioned.
api-design
Expert at designing clean, consistent, and developer-friendly APIs. Covers RESTful conventions, versioning strategies, error handling, pagination, rate limiting, and OpenAPI documentation. Designs APIs that are intuitive to use and easy to evolve. Use when "API design, REST API, RESTful, API versioning, API documentation, OpenAPI, Swagger, API error handling, pagination, rate limiting, api, rest, http, versioning, pagination, openapi, swagger" mentioned.
anti-marketing
Expert in brutally honest, self-deprecating marketing that converts. Covers transparent messaging, vulnerability as strategy, "we're not for everyone" positioning, and turning weaknesses into strengths. Knows when honesty builds trust and when it backfires. Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.
animation-systems
Expert in real-time game animation systems including skeletal animation, blend trees, state machines, inverse kinematics, root motion, procedural animation, and animation retargeting. Specializes in creating fluid, responsive character animation that balances visual quality with performance constraints. Use when "animation system, state machine, blend tree, skeletal animation, inverse kinematics, IK system, root motion, animation blending, character animation, animator controller, motion matching, animation retargeting, foot IK, look at IK, aim offset, animation montage, animation notify, additive animation, animation layers, procedural animation, animation, game-dev, character, state-machine, unity, unreal, godot, skeletal, rigging, motion" mentioned.
angular
Angular is opinionated and comprehensive - it gives you everything: routing, forms, HTTP, dependency injection, testing. The learning curve is steep, but once you're in, you move fast. The structure it enforces is why enterprises love it. This skill covers Angular 17+, standalone components, signals, the new control flow syntax, and modern Angular patterns. Key insight: Angular's power is in its DI system and RxJS integration. Master those, and everything else follows. 2025 lesson: Standalone components are the future. NgModules aren't going away, but new projects should start standalone. Signals are Angular's answer to fine-grained reactivity - learn them. Use when "angular, angular component, angular service, angular routing, angular forms, rxjs, ngrx, angular signals, standalone component, angular ssr, angular, typescript, frontend, spa, enterprise, rxjs, signals, standalone" mentioned.
analytics
The practice of collecting, analyzing, and acting on data to drive product decisions. Great analytics isn't about dashboards—it's about insights that lead to action. Every metric should answer a question that changes behavior. This skill covers event tracking, metrics design, dashboards, user behavior analysis, and data-driven decision making. The best analytics teams measure what matters, not what's easy to measure. Use when "analytics, metrics, tracking, dashboard, funnel, cohort, retention, events, KPI, measure, data, insights, conversion, engagement, analytics, metrics, data, dashboards, tracking, funnels, cohorts, KPIs, insights" mentioned.
analytics-architecture
Measure what matters. Event tracking design, attribution modeling, funnel analysis, experimentation platforms. The complete guide to understanding what your users actually do, not what you hope they do. Good analytics is invisible until you need it. Then it's the difference between guessing and knowing. Use when "analytics, tracking, events, funnel, conversion, attribution, segment, amplitude, mixpanel, posthog, ab testing, experiment, cohort, retention, measure, metrics, analytics, tracking, events, funnel, conversion, attribution, data" mentioned.
ambassador-programs
Expert in designing and running ambassador, champion, and advocacy programs. Covers recruiting community leaders, structuring tiers and rewards, managing at scale, and turning passionate users into official representatives. Use when "ambassador program, community champions, advocacy program, community leaders, super users, power users program, community representatives, " mentioned.
algorithmic-trading
Use when building trading systems, backtesting strategies, implementing execution algorithms, or analyzing market microstructure - covers strategy development, risk management, and production deploymentUse when ", " mentioned.
algolia-search
Expert patterns for Algolia search implementation, indexing strategies, React InstantSearch, and relevance tuningUse when "adding search to, algolia, instantsearch, search api, search functionality, typeahead, autocomplete search, faceted search, search index, search as you type, algolia, search, instantsearch, indexing, relevance, faceted-search, autocomplete" mentioned.
ai-wrapper-product
Expert in building products that wrap AI APIs (OpenAI, Anthropic, etc.) into focused tools people will pay for. Not just "ChatGPT but different" - products that solve specific problems with AI. Covers prompt engineering for products, cost management, rate limiting, and building defensible AI businesses. Use when "AI wrapper, GPT product, AI tool, wrap AI, AI SaaS, Claude API product, " mentioned.
ai-world-building
The ultimate brand asset: a consistent, explorable universe generated by AI. This skill covers creating coherent brand worlds, consistent characters, architectural spaces, and visual universes that serve as the foundation for all marketing content. Traditional brand building creates guidelines. AI world building creates explorable realities. Characters with consistent personalities across thousands of images. Environments that feel like real places. Visual languages so coherent that any new asset feels like it belongs. This is where AI generation meets universe design. The practitioners of this skill don't just create images—they create the DNA that generates infinite consistent images. They build the source code for visual worlds. Use when "world building, brand world, universe, consistent character, character design, visual language, brand universe, style bible, world bible, coherent assets, character sheet, environment design, world-building, universe, character-design, consistency, visual-language, brand-world, style-guide" mentioned.
ai-workflow-automation
The systematic orchestration of AI-powered marketing workflows that combine content generation, approval processes, multi-channel distribution, and quality gates into cohesive automation systems. This skill integrates AI generation tools (Jasper, Claude, GPT) with automation platforms (Zapier, Make, n8n) and marketing systems to build scalable content pipelines. It focuses on maintaining brand consistency, implementing rigorous quality gates, and balancing automation with strategic human oversight. Key capabilities include designing parallel approval flows, monitoring costs, and architecting "invisible" automation that enhances productivity without sacrificing quality.Use when "AI workflow, automate content, content automation, workflow automation, AI pipeline, automated marketing, content distribution automation, approval workflow, scale content production, AI orchestration, automation, workflow, ai-orchestration, content-pipeline, approval-workflow, multi-channel, quality-gates, cost-control" mentioned.
ai-visual-effects
The enhancement layer for AI-generated content. This skill covers AI-powered visual effects, compositing, upscaling, restoration, and post-production magic—turning raw AI output into polished, professional content. AI generation gets you 80% of the way. Visual effects get you the remaining 20% that separates "clearly AI" from "how did they do that?" This skill covers ComfyUI workflows, Runway's AI tools, intelligent upscaling, rotoscoping, color grading, and the integration of AI elements into traditional footage. The practitioners of this skill are technical artists who understand both traditional VFX workflows and the new AI-native approaches that are revolutionizing post-production. Use when "AI visual effects, VFX, upscale, upscaling, composite, rotoscope, background removal, color grade, inpaint, outpaint, style transfer, enhance, ComfyUI, post-production AI, vfx, visual-effects, compositing, upscaling, post-production, comfyui, enhancement, color-grading" mentioned.
ai-video-generation
Mastery of the new frontier: AI-generated video that rivals—and reimagines—traditional production. This skill covers Veo3, Runway Gen-3, Sora, Kling, Pika, Luma Dream Machine, and the rapidly evolving landscape of neural video synthesis. We're not just using AI to replace traditional video—we're unlocking visuals that were previously impossible, unaffordable, or unimaginable. Flying through abstract data visualizations, impossible camera moves, photorealistic product renders from text, and consistent character performances without actors or sets. The practitioners of this skill understand that AI video is not about cost savings— it's about creative expansion. The ceiling has been removed. What would you create if production cost was zero and physics was optional? Use when "AI video, generate video, Veo3, Veo 3, Runway, Sora, Kling, Pika, Luma, text to video, image to video, video generation, AI footage, neural video, synthetic video, impossible shot, ai-video, veo3, runway, sora, kling, pika, generation, text-to-video, neural, synthesis" mentioned.
ad-copywriting
The specialized craft of writing copy that sells—headlines that stop thumbs, body copy that persuades, CTAs that convert. This is copywriting specifically tuned for advertising: paid media, performance marketing, direct response. Ad copy is different from content writing. Every word costs money (CPM/CPC). Every character competes for attention. There's no time for warm-up—you have one chance to hook, persuade, and convert. The best ad copy feels effortless but is engineered word by word. In the age of AI-generated creative at scale, ad copywriting becomes both more important (you need more variations) and more challenging (everyone has access to the same tools). The differentiation is in the strategy, the insight, and the craft that AI assists but doesn't replace. Use when "ad copy, headline, ad text, CTA, call to action, Facebook ad, Google ad, ad variations, direct response, performance copy, primary text, ad headline, ad-copy, headlines, direct-response, performance, conversion, cta, advertising" mentioned.
account-abstraction
Comprehensive expertise in ERC-4337 account abstraction, smart contract wallets, paymasters, bundlers, and user operation handling. Covers social recovery, session keys, gas sponsorship, and wallet SDKs. Use when "account abstraction, ERC-4337, smart wallet, paymaster, bundler, user operation, gasless transaction, session keys, social recovery, smart account, " mentioned.
accessibility-design
World-class accessibility design expertise combining the inclusive design principles of Microsoft's Inclusive Design team, the technical rigor of the W3C WCAG working group, and the lived experience perspective of disability advocates. Accessibility is not a feature - it's a fundamental quality attribute that makes products usable by everyone. Great accessibility design is invisible to those who don't need it and essential to those who do. It benefits everyone: captions help in noisy environments, keyboard navigation helps power users, high contrast helps in bright sunlight. When you design for the extremes, you improve the experience for all. Accessibility is not a checklist - it's a mindset that asks "who are we excluding?" at every design decision. Use when "accessibility, a11y, wcag, screen reader, keyboard navigation, color contrast, alt text, aria, focus management, skip link, assistive technology, inclusive design, ada compliance, section 508, accessible, voiceover, nvda, jaws, tab order, focus trap, accessibility, a11y, wcag, inclusive-design, screen-reader, keyboard-navigation, color-contrast, aria, focus-management, assistive-technology" mentioned.
layer2-scaling
Expert in Ethereum L2 solutions - Optimism, Arbitrum, zkSync, Base, and rollup architecture for scalable dApp developmentUse when "layer 2, l2, optimism, arbitrum, zksync, base, rollup, op stack, scaling, layer2, optimism, arbitrum, zksync, base, rollup, scaling, ethereum" mentioned.
live-education
Expert in live learning experiences - cohort-based courses, workshops, webinars, coaching sessions, and real-time facilitation. Covers designing for synchronous learning, building peer accountability, and creating transformative live experiences that self-paced courses can't match. Use when "cohort course, live course, workshop, webinar, group coaching, live session, cohort-based, " mentioned.
game-audio
Expert game audio designer and implementer specializing in interactive sound design, adaptive music systems, spatial audio, and audio middleware integration. Brings deep knowledge of FMOD, Wwise, and native engine audio systems to create immersive sonic experiences that respond dynamically to gameplay. Use when "game audio, sound design, game music, FMOD, Wwise, spatial audio, 3D sound, audio middleware, game sfx, adaptive music, interactive audio, audio bus, game mixing, audio occlusion, reverb zones, audio pooling, sound manager, audio, sound, music, game-audio, fmod, wwise, spatial-audio, middleware, mixing, sound-design" mentioned.
game-ai-behavior
Expert in designing and implementing intelligent game AI systems including behavior trees, finite state machines, GOAP, utility AI, pathfinding, steering behaviors, and perception systems. Specializes in creating believable, performant NPC behaviors that enhance player experience. Use when "game AI, NPC behavior, behavior tree, state machine for game, enemy AI, pathfinding, A* algorithm, navmesh, steering behavior, GOAP, utility AI, AI perception, combat AI, companion AI, boss AI, crowd simulation, flocking, game-ai, behavior-trees, pathfinding, npc, state-machines, goap, utility-ai, steering, perception" mentioned.
game-ai-behavior-trees
Building modular, debuggable AI behaviors using behavior trees for game NPCs and agentsUse when "behavior tree, bt, npc ai, ai behavior, game ai, decision tree, blackboard, ai, behavior-trees, npc, game-ai, decision-making, agents" mentioned.
fundraising-strategy
Raising money is a means to an end, not the end itself. Great companies can be built with or without venture capital. But if you're raising, you need to understand the game: when to raise, how much, from whom, and at what terms. This skill covers fundraising timing, process, pitch construction, term sheet negotiation, and investor relationship management. It's not about raising as much as possible - it's about raising strategically. Use when "fundraising, raising money, pitch deck, investors, term sheet, valuation, dilution, series A, seed round, pre-seed, runway, cap table, VC, venture capital, fundraising, investors, venture-capital, pitch-deck, term-sheet, valuation, dilution, seed, series-a, cap-table" mentioned.
frontend
World-class frontend engineering - React philosophy, performance, accessibility, and production-grade interfacesUse when "frontend, react, vue, svelte, next.js, nuxt, component, state management, redux, zustand, client side, spa, ssr, hydration, bundle size, web vitals, accessibility, a11y, responsive, css, tailwind, frontend, react, typescript, performance, accessibility, components, state, architecture" mentioned.
fpga-design
Patterns for FPGA development including RTL design (Verilog/VHDL), timing closure, clock domain crossing, high-level synthesis, and verification. Covers both traditional HDL and modern HLS approaches. Use when ", " mentioned.
founder-operating-system
Founders face unique challenges in how they work. Maker vs manager schedule conflicts. Default alive vs dead math. Time and money slowly leaking away. Effective founders develop systems for navigating these challenges. This skill synthesizes PG's essays on founder productivity and decision-making into an operating system for founder effectiveness. Use when "keywords, contexts, " mentioned.
founder-mode
Paul Graham's founder mode. When to delegate vs. dive deep. Maintaining velocity as you scale. Avoiding "professional CEO" traps. The operating mode that built Apple, Tesla, and every YC unicorn. Founder mode isn't micromanagement - it's having the conviction and context to make decisive moves that employees can't. It's staying in the arena when conventional wisdom says to step back. Use when "founder mode, should i delegate, staying close to work, micromanagement, when to step back, professional ceo, manager vs founder, skip level, how involved should i be, letting go of control, scaling as founder, founder burnout, founder, leadership, delegation, management, scaling, operational" mentioned.
founder-character
What makes founders succeed? Paul Graham has observed thousands of founders and distilled patterns. Relentlessly resourceful. Fierce nerds. Earnest. These traits matter more than credentials or connections. This skill synthesizes PG's essays on founder character into actionable guidance for developing the traits that predict success. Use when "keywords, contexts, " mentioned.
forms-validation
Expert at building robust form experiences. Covers React Hook Form, Zod validation, server actions, progressive enhancement, error handling, and accessible form patterns. Use when "form, react-hook-form, zod, validation, form validation, useForm, form errors, server action form, forms, validation, react-hook-form, zod, server-actions, accessibility" mentioned.
lighting-design
Expert knowledge for real-time and baked lighting in games - from cinematography fundamentals to engine-specific optimization, covering GI, time-of-day, volumetrics, and platform-aware lighting pipelinesUse when "lighting, light design, baked lighting, realtime lighting, lightmap, lightmapping, light probe, reflection probe, global illumination, GI, ambient occlusion, shadow, shadow cascade, time of day, day night cycle, volumetric fog, volumetric lighting, god rays, HDR, tonemapping, bloom, exposure, emissive, area light, Lumen, Enlighten, ray tracing, RTGI, light baking, lighting, global-illumination, lightmapping, shadows, GI, light-probes, reflection-probes, HDR, tonemapping, volumetric, fog, time-of-day, baked, realtime, mixed-lighting, lumen, enlighten, radiosity, ray-tracing, RTGI" mentioned.
firebase
Firebase gives you a complete backend in minutes - auth, database, storage, functions, hosting. But the ease of setup hides real complexity. Security rules are your last line of defense, and they're often wrong. Firestore queries are limited, and you learn this after you've designed your data model. This skill covers Firebase Authentication, Firestore, Realtime Database, Cloud Functions, Cloud Storage, and Firebase Hosting. Key insight: Firebase is optimized for read-heavy, denormalized data. If you're thinking relationally, you're thinking wrong. 2025 lesson: Firestore pricing can surprise you. Reads are cheap until they're not. A poorly designed listener can cost more than a dedicated database. Plan your data model for your query patterns, not your data relationships. Use when "firebase, firestore, firebase auth, cloud functions, firebase storage, realtime database, firebase hosting, firebase emulator, security rules, firebase admin, firebase, firestore, cloud-functions, serverless, backend, realtime, authentication, google-cloud" mentioned.
fintech-integration
Use when integrating Plaid, Stripe, payment processors, or financial APIs - covers account linking, payment processing, KYC/AML compliance, and webhook handlingUse when ", " mentioned.
finance-ai-tools
Master the AI tools that transform financial operations. From bookkeeping to forecasting, manage money smarter and make data-driven financial decisions. Use when "finance, accounting, budgeting, forecasting, FP&A, bookkeeping, expense management, finance, accounting, budgeting, forecasting, fpa, expenses" mentioned.
file-uploads
Expert at handling file uploads and cloud storage. Covers S3, Cloudflare R2, presigned URLs, multipart uploads, and image optimization. Knows how to handle large files without blocking. Use when "file upload, S3, R2, presigned URL, multipart, image upload, cloud storage, file-upload, s3, r2, storage, presigned, images" mentioned.
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