negotiation
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.
obviously-awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
one-page-marketing
Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.
predictable-revenue
Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process", "B2B SaaS sales", "sales development", or "pipeline velocity". Also trigger when setting up a sales team from scratch, designing cold email sequences, or building qualification frameworks to improve close rates. Covers lead generation, qualification frameworks, and separating prospecting from closing. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.
scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", or "quiz marketing". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.
storybrand-messaging
Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
traction-eos
Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", "IDS process", "Entrepreneurial Operating System", or "business operating system". Also trigger when a growing company needs meeting structure, goal-setting frameworks, or a systematic approach to solving recurring organizational issues. Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.
design-everyday-things
Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models. Use when the user mentions "why is this confusing", "affordance", "error prevention", "discoverability", "human-centered design", "fault tolerance", "mental model", "mapping", or "seven stages of action". Also trigger when diagnosing why users make mistakes, reducing product complexity, or improving error messages and feedback systems. Covers the gulfs of execution and evaluation. For usability scoring, see ux-heuristics. For iOS-specific patterns, see ios-hig-design.
hooked-ux
Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", or "user retention loops". Also trigger when designing notification strategies, building streaks or progress systems, or analyzing why users stop using a product after initial signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.
ios-hig-design
Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", or "iOS accessibility". Also trigger when building tab bars, navigation stacks, sheets, or modals for iOS, implementing dark mode, or adapting layouts for different screen sizes. Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.
refactoring-ui
Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens, creating dark mode themes, improving data visualization clarity, or polishing UI details before launch. Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.
top-design
Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animations", "Awwwards quality", "brand experience", "cinematic web design", "parallax storytelling", or "agency-quality site". Also trigger when building landing pages that need to impress, designing creative portfolios, or elevating a standard website to a memorable digital experience. Covers dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation. For foundational UI, see refactoring-ui. For type selection, see web-typography.
ux-heuristics
Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.
web-typography
Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", "type hierarchy", "variable fonts", "FOUT/FOIT", or "typographic scale". Also trigger when choosing between system fonts and web fonts, optimizing font loading performance, or designing readable long-form content layouts. Covers readability evaluation, CSS implementation, and performance optimization. For overall UI design systems, see refactoring-ui. For dramatic typographic experiences, see top-design.
design-sprint
Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid prototype", "test with users", "de-risk before building", "GV sprint", "prototype testing", or "design workshop". Also trigger when a team needs to make a critical product decision quickly, resolve stakeholder disagreements, or test risky ideas before investing in development. Covers mapping, sketching, deciding, prototyping, and testing. For ongoing experimentation, see lean-startup. For customer job analysis, see jobs-to-be-done.
lean-startup
Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", or "minimum viable experiment". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.
negotiation
Tactical negotiation framework based on Chris Voss's "Never Split the Difference." Use when preparing for negotiations, during live negotiation scenarios, analyzing counterpart behavior, crafting responses to difficult conversations, handling objections, salary/contract negotiations, or when asked about negotiation techniques like mirroring, labeling, calibrated questions, or the Ackerman method.
ux-heuristics
Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.
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