log-lightning-issues
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log-observability-issues
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log-onboarding-issues
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log-posthog-issues
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log-product-standards-issues
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log-production-issues
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log-quality-issues
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log-stripe-issues
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log-virality-issues
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marketing-dashboard
Unified marketing metrics dashboard and CLI. Use when building or running a marketing status dashboard that pulls from PostHog, Google Search Console, Stripe, and ad platforms. Covers traffic, SEO, ads, revenue, and funnel conversion reporting in terminal output.
marketing-ops
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marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
marketing-status
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mobile-migrate
Add an Expo + EAS React Native mobile app to an existing web project, sharing logic, design tokens, auth, and backend integrations. Use when migrating a web codebase into a web+mobile monorepo.
mobile-toolchain
Apply modern mobile development toolchain patterns: Expo (default), React Native, Tauri for iOS/Android apps. Use when building mobile applications, choosing cross-platform frameworks, or discussing mobile architecture.
monorepo-scaffold
Convert single-app repos into a Turborepo monorepo using pnpm workspaces. Use when splitting apps into apps/ and shared code into packages/ with cached pipelines.
naming-conventions
Apply universal naming principles: avoid Manager/Helper/Util, use intention-revealing names, domain language, verb+noun functions. Use when naming variables, functions, classes, reviewing names, or refactoring for clarity. Language-agnostic principles.
observability
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og-card
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og-hero-image
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paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
payments
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pencil-renderer
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pencil-to-code
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post
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posthog
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postmortem
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pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
product-hunt-kit
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programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
pseo-generator
Generate programmatic SEO pages from JSON data using Next.js/React templates, plus sitemap + validation tooling. Use when creating comparison pages, alternatives lists, or “best for [persona]” pages at scale, or when asked to scaffold pSEO data schemas, generate pages, build sitemaps, or check for duplicate/thin content.
python-standards
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quality-gates
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ralph-patterns
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reconciliation-patterns
Patterns for syncing state between external services (Stripe, Clerk) and local database. Invoke for: webhook failures, data sync issues, eventual consistency, recovery from missed events, subscription state management.
refactor
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referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
respond
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ruby-conventions
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rust-patterns
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schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
sentry-observability
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seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
seo-baseline
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skill-builder
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slack-app-scaffold
Scaffold Slack apps from existing functionality using Bolt for JavaScript and the Slack CLI. Use when turning a service, script, or workflow into a Slack app with events, commands, modals, or automations.
social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
spec
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stripe-audit
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stripe-configure
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